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  • May–June 2023
  • Article

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

By: Weijia Dai, Hyunjin Kim and Michael Luca
Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from... View Details
Keywords: Advertising; Digital Marketing; Outcome or Result
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  • 04 Sep 2019
  • Blog Post

A Guided Experience into the World of Entrepreneurship

people start companies, I knew that this was the best program for me.” Stan had already gained an impressive amount of experience at Microsoft where he worked on operating systems and with online payments technology, responsibilities that... View Details
  • March 2020 (Revised August 2022)
  • Case

Racial Discrimination on Airbnb (A)

By: Michael Luca, Scott Stern, Devin Cook and Hyunjin Kim
Facing mounting criticism and evidence of widespread racial discrimination on the platform, apartment rental platform Airbnb needed to decide a path forward. For years, Airbnb had given hosts extensive discretion about whether to reject a guest after seeing little more... View Details
Keywords: Platform Design; Digital Platforms; Design; Prejudice and Bias; Trust; Problems and Challenges
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  • 17 May 2022
  • News

Delivering a Personalized Shopping Experience with AI

  • October 2018
  • Case

Innovation at the Utility: Consolidated Edison's Experience

By: Martha Crawford, Andrew Serpa and Jon Wofsy
In 2014, regulators in New York State released a bold vision for the future of the electric utility industry to try and stay ahead of larger trends of rising customer expectations, stagnant load growth, and climate change. In response, Con Edison created a Utility of... View Details
Keywords: Blockchain; Utilities; Consolidated Edison; Regulated Monopolies; Electricity Distribution; Innovation Strategy; Organizational Design; Energy; Energy Generation; Utilities Industry; Energy Industry
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    Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

    Abstract: In an experiment on Airbnb, we find that applications from guests with distinctively African American names are 16 percent less likely to be accepted relative to identical guests with distinctively white names. Discrimination occurs among landlords of... View Details
    • February 2021
    • Tutorial

    T-tests: Theory and Practice

    By: Michael Parzen, Natalie Epstein, Chiara Farronato and Michael Toffel
    This video provides an introduction to hypothesis testing, sampling, t-tests, and p-values. It provides examples of A/B testing and t-testing to assess whether difference between two groups are statistically significant. This video can be assigned in conjunction with... View Details
    Keywords: Data Analysis; Data Analytics; Experiment Design; Experimentation; Analytics and Data Science; Analysis
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    • 23 Sep 2020
    • Blog Post

    Jo Tan (MBA 2021) Draws on Experience

    inspiration from experiences at HBS and the everyday interactions with my section,” said Jo. “In my first semester, I was illustrating to express the overwhelming emotions of being an RC; the anxiety that came from class participation,... View Details
    • Article

    Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations

    By: Joyce He, Jon M. Jachimowicz and Celia Moore
    High potential programs offer a swift path up the corporate ladder for those who secure a place on them. However, the evaluation of “potential” occurs under considerable uncertainty, creating fertile ground for gender bias. We document that men are more likely than... View Details
    Keywords: Passion; Potential; Gender; Motivation and Incentives; Performance; Talent and Talent Management
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      Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations

      High potential programs offer a swift path up the corporate ladder for those who secure a place on them. However, the evaluation of “potential” occurs under considerable uncertainty, creating fertile ground for gender bias. We document that men are more likely than... View Details
      • Article

      Design of Search Engine Services: Channel Interdependence in Search Engine Results

      By: Benjamin Edelman and Zhenyu Lai
      The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
      Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
      Related
      • 01 Dec 2014
      • News

      Creating the Shopping Experience of the Future

      More Retail Revolutions Sharing Designer Labels Rent the Runway, from Jenn Hyman and Jenny Fleiss (both MBA 2009), brings the sharing economy to the world of fashion, offering big-name dresses—and now accessories—for short-term rental... View Details
      Keywords: Christine Lejeune; fashion; technology
      • November 2020
      • Article

      Tackling Youth Unemployment: Evidence from a Labor Market Experiment in Uganda

      By: Livia Alfonsi, Oriana Bandiera, Vittorio Bassi, Robin Burgess, Imran Rasul, Munshi Sulaiman and Anna Vitali
      We design a labor market experiment to compare demand- and supply-side policies to tackle youth unemployment, a key issue in low-income countries. The experiment tracks 1700 workers and 1500 firms over four years to compare the effect of offering workers either... View Details
      Keywords: Employment; Training; Competency and Skills; Developing Countries and Economies
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      • 2007
      • Working Paper

      The Impact of Component Modularity on Design Evolution: Evidence from the Software Industry

      By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin

      Much academic work asserts a relationship between the design of a complex system and the manner in which this system evolves over time. In particular, designs which are modular in nature are argued to be more "evolvable," in that these designs facilitate making... View Details

      Keywords: Product Design; Adaptation; Software; Information Technology Industry
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      • 09 Oct 2017
      • Working Paper Summaries

      Habit Formation and Rational Addiction: A Field Experiment in Handwashing

      Keywords: by Reshmaan Hussam, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol
      • September 2011
      • Article

      Taking Gender into Account: Theory and Design for Women's Leadership Development Programs

      By: Robin J. Ely, Herminia Ibarra and Deborah Kolb
      We conceptualize leadership development as identity work and show how subtle forms of gender bias in the culture and in organizations interfere with the identity work of women leaders. Based on this insight, we revisit traditional approaches to standard leadership... View Details
      Keywords: Programs; Prejudice and Bias; Leadership Development; Identity; Organizational Culture; Gender
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      • 2022
      • Article

      Alleviating Time Poverty Among the Working Poor: A Pre-Registered Longitudinal Field Experiment

      By: A.V. Whillans and Colin West
      Poverty entails more than a scarcity of material resources—it also involves a shortage of time. To examine the causal benefits of reducing time poverty, we conducted a longitudinal feld experiment over six consecutive weeks in an urban slum in Kenya with a sample of... View Details
      Keywords: Time; Subjective Well Being; Administrative Costs; Friction; Poverty; Well-being; Money; Perception; Kenya
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      • 2023
      • Working Paper

      Translating Information into Action: A Public Health Experiment in Bangladesh

      By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
      While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile... View Details
      Keywords: Handwashing; Public Health; Health; Information; Behavior; Change
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      • Web

      Preview the Harvard Business School Online Learning Experience

      Explore vital business topics and develop new insights through sample business lessons and e-books. Preview content and ideas from Harvard Business School Online’s certificate courses to determine which program is the right fit for you. Two Ways to Learn Sample... View Details
      • Web

      Online Transforming Customer Experiences Course | HBS Online

      This course is part of the Leadership & Management track. Introduction to Transforming Customer Experiences ENROLL NOW No application needed for our certificate programs. Start your journey today! New Transforming Customer View Details