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      • January–February 2019
      • Article

      What Does Your Corporate Brand Stand For?

      By: Stephen A. Greyser and Mats Urde
      While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
      A strong corporate identity provides direction and... View Details
      Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
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      Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
      • November 2018 (Revised March 2019)
      • Exercise

      The Roots of Our Debates over Economic Policy: Preparatory Exercises

      By: Matthew Weinzierl
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      Weinzierl, Matthew. "The Roots of Our Debates over Economic Policy: Preparatory Exercises." Harvard Business School Exercise 719-023, November 2018. (Revised March 2019.)
      • October 2018
      • Article

      Africa Rising? A Historical Perspective

      By: Ewout Frankema and Marlous van Waijenburg
      Sub-Saharan Africa’s recent economic boom has raised hopes and expectations to lift the regions’ ‘bottom millions’ out of poverty by 2030. How realistic is that goal? We approach this question by comparing the experiences of three front-runners of region-specific... View Details
      Keywords: Economic Growth; Economy; Transformation; Poverty; History; Africa
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      Frankema, Ewout, and Marlous van Waijenburg. "Africa Rising? A Historical Perspective." African Affairs 117, no. 469 (October 2018): 543–568. (Finalist for the bi-annual Stephen Ellis Prize for the most innovative article in African Affairs.)
      • September 2018
      • Article

      Discretionary Task Ordering: Queue Management in Radiological Services

      By: Maria Ibanez, Jonathan R. Clark, Robert S. Huckman and Bradley R. Staats
      Work-scheduling research typically prescribes task sequences implemented by managers. Yet employees often have discretion to deviate from their prescribed sequence. Using data from 2.4 million radiological diagnoses, we find that doctors prioritize similar tasks... View Details
      Keywords: Discretion; Scheduling; Queue; Healthcare; Learning; Experience; Decentralization; Operations; Service Operations; Service Delivery; Performance; Performance Effectiveness; Performance Efficiency; Performance Improvement; Performance Productivity; Decisions; Time Management; Cost vs Benefits; Health Industry
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      Ibanez, Maria, Jonathan R. Clark, Robert S. Huckman, and Bradley R. Staats. "Discretionary Task Ordering: Queue Management in Radiological Services." Management Science 64, no. 9 (September 2018): 4389–4407. (Working paper available here. Winner of the 2017 Best Paper Competition of the POMS College of Healthcare Operations Management. Featured in Forbes, Quartz, and Inc.)
      • July–August 2018
      • Article

      How CEOs Manage Time

      By: Michael E. Porter and Nitin Nohria
      In 2006 Harvard Business School’s Michael E. Porter and Nitin Nohria launched a study tracking how large companies’ CEOs spent their time, 24/7, for 13 weeks: where they were, with whom, what they did, and what they were focusing on. To date, Porter and Nohria have... View Details
      Keywords: CEOs; Executives; Time Management; Attitudes; Managerial Roles; Leadership; Performance Effectiveness; Strategy; Decision Making; Organizational Culture
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      Porter, Michael E., and Nitin Nohria. "How CEOs Manage Time." Harvard Business Review 96, no. 4 (July–August 2018): 42–51.
      • 2018
      • Book

      Unlocked: Keys to Improve Your Thinking

      By: Gerald Zaltman
      What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to self-improvement via physical exercise or dieting, we often overlook our most powerful tool for effecting change: our own thoughts.... View Details
      Keywords: Cognition and Thinking; Performance Improvement
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      Zaltman, Gerald. Unlocked: Keys to Improve Your Thinking. Independently published, 2018.
      • May 2018
      • Exercise

      Data Visualization & Communication Exercise

      By: Srikant M. Datar and Caitlin N. Bowler
      This exercise uses the 1986 Challenger shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before... View Details
      Keywords: Visualization; Data; Analytics and Data Science; Communication; Performance Effectiveness; Decision Making; Analysis
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      Datar, Srikant M., and Caitlin N. Bowler. "Data Visualization & Communication Exercise." Harvard Business School Exercise 118-107, May 2018.
      • March 2018
      • Exercise

      Does It Hurt To Ask?

      By: Alison Wood Brooks
      Does It Hurt To Ask? (DIHTA) is an interactive exercise that pairs students (in groups of two) for a brief, spontaneous, open-ended conversation during class. Each student is given instructions to ask many questions (as many as possible) or few questions (ideally zero)... View Details
      Keywords: Interpersonal Communication; Communication Strategy; Perception; Information; Power and Influence
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      Brooks, Alison Wood. "Does It Hurt To Ask?" Harvard Business School Exercise 918-037, March 2018.
      • March 2018
      • Supplement

      Hatch Startup Equity Valuation Exercise (Student Version)

      By: Christopher Stanton and Shikhar Ghosh
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      Stanton, Christopher, and Shikhar Ghosh. "Hatch Startup Equity Valuation Exercise (Student Version)." Harvard Business School Spreadsheet Supplement 818-704, March 2018.
      • March 2018
      • Supplement

      Hatch Startup Equity Valuation exercise for Instructor Use

      By: Christopher Stanton and Shikhar Ghosh
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      Stanton, Christopher, and Shikhar Ghosh. "Hatch Startup Equity Valuation exercise for Instructor Use." Harvard Business School Spreadsheet Supplement 818-705, March 2018.
      • February 2018 (Revised January 2020)
      • Case

      SoulCycle: The Road Ahead

      By: Ashish Nanda, Eric Van den Steen and Jeffrey Boyar
      Julie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would “empower riders in an immersive fitness experience.” By early 2015, SoulCycle had grown to 38... View Details
      Keywords: Fitness; Fitness Industry; Exercise; Cycling; Boutique Fitness; Exit Strategy; Growth; Bicycles; Retail; Pricing; Community; SoulCycle; Vision; Health; Leadership; Strategy; Marketing; Decision Making; Health Industry; United States
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      Nanda, Ashish, Eric Van den Steen, and Jeffrey Boyar. "SoulCycle: The Road Ahead." Harvard Business School Case 718-499, February 2018. (Revised January 2020.)
      • September 2017 (Revised January 2025)
      • Case

      Dinesh Moorjani and Hatch Labs

      By: Christopher Stanton, Shikhar Ghosh, Allison Ciechanover and Jeff Huizinga
      This case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial... View Details
      Keywords: Returns; Incubator; Mobile App; Venture Capital; Entrepreneurship; Decision Choices and Conditions; Business Model; Mobile and Wireless Technology; Talent and Talent Management; Valuation; Equity; Finance; United States; North America
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      Stanton, Christopher, Shikhar Ghosh, Allison Ciechanover, and Jeff Huizinga. "Dinesh Moorjani and Hatch Labs." Harvard Business School Case 818-026, September 2017. (Revised January 2025.)
      • July 2017
      • Teaching Note

      Designing Transformational Customer Experiences

      By: Stefan Thomke
      Keywords: Customer Experience; Design; Exercise; Learning By Doing; LEGO; Storytelling; Transformation
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      Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Teaching Note 618-014, July 2017.
      • May 2017 (Revised June 2017)
      • Case

      ATH Technologies (A): Making the Numbers

      By: Robert Simons and Jennifer Packard
      An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) refocusing process, and 5) takeover by new management. At each stage, students must... View Details
      Keywords: Strategy And Execution; Management Control Systems; Balancing Innovation And Control; Performance Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Performance Evaluation; Medical Devices and Supplies Industry
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      Simons, Robert, and Jennifer Packard. "ATH Technologies (A): Making the Numbers." Harvard Business School Case 117-013, May 2017. (Revised June 2017.)
      • May 2017
      • Case

      ATH Technologies: Making the Numbers

      By: Robert Simons and Jennifer Packard
      An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1) founding, 2) growth, 3) push to profitability, 4) relocation process, and 5) takeover by new management. At each stage, students must... View Details
      Keywords: Balancing Innovation And Control; Performance Evaluation; Strategy And Execution; Management Control Systems; Risk Management; Business Growth and Maturation; Business Startups; Profit; Geographic Location; Governance Controls; Innovation and Invention; Management Succession; Medical Devices and Supplies Industry
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      Simons, Robert, and Jennifer Packard. "ATH Technologies: Making the Numbers." Harvard Business School Case 117-012, May 2017.
      • March 2017
      • Exercise

      Designing Transformational Customer Experiences

      By: Stefan Thomke
      Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
      Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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      Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Exercise 617-051, March 2017.
      • January 2017
      • Supplement

      Hello Alfred: Come Home Happy — Operating the Business Model Exercise

      By: Joseph B. Fuller and Christopher Payton
      On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
      Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Service Industry; New York (city, NY); Boston
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      Fuller, Joseph B., and Christopher Payton. "Hello Alfred: Come Home Happy — Operating the Business Model Exercise." Harvard Business School Spreadsheet Supplement 317-705, January 2017.
      • January 2017
      • Supplement

      Terrapin Laboratory: Exercise

      By: Joseph B. Fuller and Christopher Payton
      In this exercise, we examine the capital requirements of Terrapin Laboratory as they contemplate entering into a new market segment. The company is faced with two potential financing options which have different effects on the ownership structure of the company.... View Details
      Keywords: Business Growth; Entrepreneurial Management; Growth Strategy; Market Entry; Venture Capital; Market Entry and Exit; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Pharmaceutical Industry
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      Fuller, Joseph B., and Christopher Payton. "Terrapin Laboratory: Exercise." Harvard Business School Spreadsheet Supplement 317-704, January 2017.
      • 2017
      • Working Paper

      The Rise of American Ingenuity: Innovation and Inventors of the Golden Age

      By: Ufuk Akcigit, John Grigsby and Tom Nicholas
      We examine the golden age of U.S. innovation by undertaking a major data collection exercise linking inventors from historical U.S. patents to Federal Censuses between 1880 and 1940 and to regional economic aggregates. We provide a theoretical framework to motivate the... View Details
      Keywords: Economic Development; Patents; Economic Growth; Innovation and Invention; Demographics
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      Akcigit, Ufuk, John Grigsby, and Tom Nicholas. "The Rise of American Ingenuity: Innovation and Inventors of the Golden Age." Harvard Business School Working Paper, No. 17-063, January 2017. (Revised June 2017.)
      • 2017
      • Book

      Democracy: A Case Study

      By: David Moss
      Democracy: A Case Study invites readers to experience American history anew and come away with a deeper understanding of the greatest strengths and vulnerabilities of the nation’s democracy as well as its resilience over time. The book adapts the case method to... View Details
      Keywords: Democracy; Political Economy; Constitution; Productive Tension; Culture Of Democracy; E Pluribus Unum; United States; History; Government and Politics; Governance; Economic Systems; United States
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      Moss, David. Democracy: A Case Study. Cambridge, MA: Belknap Press of Harvard University Press, 2017.
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