Publications

Purchase

2021
Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details

2021
Working Paper

Accounting for Product Impact in the Telecommunications Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network... View Details

June 2008 (Revised October 2008)
Case

AREVA T&D

By: Ananth Raman, Vincent Marie Dessain, Ane Damgaard Jensen and Gudrun Urfalino Kristinsdottir

The case explores the rapid and highly effective turnaround at AREVA's transmission and distribution (T and D) business by focusing on the division's operations. The division was struggling in 2004 when newly-appointed CEO Philippe Guillemot and his team improved... View Details

Keywords: Business Divisions; Customer Focus and Relationships; Product Development; Organizational Change and Adaptation; Performance Improvement; Environmental Sustainability

Educators

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06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

2021
Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details

2017
Working Paper

Why and How Investors Use ESG Information: Evidence from a Global Survey

By: Georgios Serafeim

Using survey data from a sample of senior investment professionals from mainstream (i.e., not SRI funds) investment organizations, we provide insights into why and how investors use reported environmental, social, and governance (ESG) information. The primary reason... View Details

Keywords: Investment Management; Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Fund; Investment Strategy; Corporate Accountability; Activist Shareholder; Engagement; Environment; Climate Change; Customers; Customer Satisfaction; Employee Engagement; Global Warming; Investment; Decision Making; Environmental Sustainability; Performance Expectations

Research Summary

Job Market Paper

When to Take the Leap:
The Antecedents and Consequences of Leapfrog CEOs

Much of the prior research on CEO successions focuses on differences between CEOs appointed from within the firm and those appointed from outside;... View Details

2021
Working Paper

Accounting for Product Impact in the Water Utilities Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the water utilities industry. We design a monetization methodology that allows us to calculate monetary impact estimates of water... View Details

Article

How Well Do Social Ratings Actually Measure Corporate Social Responsibility?

By: Aaron K. Chatterji, David I. Levine and Michael W. Toffel

Ratings of corporations' environmental activities and capabilities influence billions of dollars of "socially responsible" investments as well as some consumers, activists, and potential employees. In one of the first studies to assess these ratings, we examine how... View Details

Keywords: Governance Compliance; Governing Rules, Regulations, and Reforms; Measurement and Metrics; Corporate Social Responsibility and Impact; Performance Effectiveness; Natural Environment; Pollutants

Find at Harvard

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

the group of elite firms, you need to be a responsible actor. Q: What kinds of things should investors look to leverage from this study? What are the key performance indicators (KPIs) to pay attention to? A: KPIs are the Holy Grail. Since... View Details

Keywords: Re: George Serafeim

January 2020 (Revised July 2020)
Case

Chemours (A)

By: David G. Fubini and David Lane

The July 2015 spin-off of DuPont’s performance chemicals division as the independent company Chemours burdened new CEO Mark Vergnano and his team with perilous challenges. Despite market-leading offerings in several areas, the company faced a glutted market for its... View Details

Keywords: Transformation; Chemicals; Leading Change; Crisis Management; Organizational Change and Adaptation; Chemical Industry; United States

Educators

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Summer 2013
Response

How Caesars Entertainment Is Betting on Sustainability: Response

By: Michael W. Toffel

One of the largest gaming companies in the world expanded its sustainability efforts using a scorecard to guide and goad managers. This response assesses Caesars Entertainment's CodeGreen scorecard, advocates a more comprehensive environmental assessment to target... View Details

Keywords: Games, Gaming, and Gambling; Entertainment; Energy; Energy Conservation; Buildings and Facilities; Goals and Objectives; Corporate Social Responsibility and Impact; Performance Evaluation; Entertainment and Recreation Industry

22 Apr 2013
Research & Ideas

Earth Day: Recent Research on Sustainability

Environmental Performance: The Effect of Incentive Provision on Carbon EmissionsResearch has shown that reducing carbon emissions and exhibiting good environmental performance... View Details

09 Sep 2008
First Look

First Look: September 9, 2008

influence the companies being rated. We focus on corporate environmental ratings, the primary purpose of which is to help investors select "socially responsible" and avoid "socially irresponsible" companies. We... View Details

Keywords: Sean Silverthorne

2021
Working Paper

Accounting for Product Impact in the Pharmaceuticals Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible... View Details

10 Oct 2005
Research & Ideas

Corporate Responsibility and the Environment: What is the Right Thing To Do?

Responsibility (CSR) and Corporate Social Performance (CSP)? A: Corporate Social Performance is a term used to describe "strategic" behavior by a firm. When a firm engages in View Details

Keywords: by Manda Salls

2008
Working Paper

Resolving Information Asymmetries in Markets: The Role of Certified Management Programs

By: Michael W. Toffel

Firms and regulators are increasingly relying on voluntary mechanisms to signal and infer quality of difficult-to-observe management practices. Prior evaluations of voluntary management programs have focused on those that lack verification mechanisms and have found... View Details

Keywords: Management Practices and Processes; Information; Standards; Performance Improvement; Programs; Environmental Sustainability; Manufacturing Industry; United States