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March 2010 (Revised June 2011)
Case

Mirae Asset: Korea's Mutual Fund Pioneer

By: Mukti Khaire, Michael Shih-ta Chen and G.A. Donovan

Park Hyeon-Joo, the founder and chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in India and Brazil.... View Details

Keywords: Developing Countries and Economies; Entrepreneurship; Investment; Global Strategy; Emerging Markets; Financial Services Industry; South Korea

28 Feb 2022
Research & Ideas

How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels

Hotels, restaurants, and other businesses in the service industry often thrive or die depending on whether they provide exemplary customer service, but new research shows that the color of a customer’s skin can determine whether the... View Details

Keywords: by Pamela Reynolds

December 2020
Case

Urban Company

By: Krishna G. Palepu

Urban Company is an India-based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating... View Details

Keywords: COVID-19 Pandemic; Entrepreneurship; Digital Platforms; Emerging Markets; Strategy; Service Delivery; Trust; Service Industry; Service Industry; India

January 2019 (Revised March 2021)
Case

SoundCloud: Subscription Streaming?

By: Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater

Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s... View Details

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

But, frustrated Gen Xers and Millennials need not give up—their time will come, and they need to prepare now. “We desperately need this generation to learn how to manage diverse people, and manage through our crises.” In the new book True North: View Details

Keywords: by Lane Lambert

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

few of the recent emerging trends that digital has brought along, have entered the business vocabulary, captivated the attention of scholars and practitioners alike, and are now at the center of every company’s strategic thinking. It is... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

May 2009 (Revised October 2009)
Case

Verne Global: Building a Green Data Center in Iceland

Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details

Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Service Industry; Service Industry; Iceland

16 Jun 2021
HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

reported infections. By mid-March, Carnival, the largest cruise line in the world, suspended operations across the globe. Yet it took weeks to get its 260,000 guests and 80,000 employees who were floating at sea back to their homes in more than 130 countries. The... View Details

Keywords: by Michael Blanding; Travel

December 1996 (Revised July 2002)
Background Note

Note on Marketing and the Internet

By: John A. Deighton, Alison Berkley and John Barabino

The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details

Keywords: Marketing; Internet and the Web; Digital Marketing

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March 2016 (Revised January 2023)
Teaching Note

Carla Ann Harris at Morgan Stanley

By: Lakshmi Ramarajan

This case follows Carla Ann Harris, an African-American executive on Wall Street, from her childhood to the eve of her 20th year at Morgan Stanley. In addition to her professional identity as an investment banker, Harris is also an accomplished gospel singer, an... View Details

Keywords: Decision Choices and Conditions; Identity; Personal Development and Career; Success; Values and Beliefs; Social Entrepreneurship; Financial Services Industry

November 2016 (Revised October 2018)
Case

Augmedix

By: Frank V. Cespedes and Alexandra N. Rachlin

In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing... View Details

Keywords: Entrepreneurial Management; Sales Management; Scaling; Hiring; Pricing; Entrepreneurship; Marketing; Marketing Strategy; Product Marketing; Sales; Technology; Health Industry; United States

November 2011
Article

KFC's Radical Approach to China

By: David E. Bell and Mary L. Shelman

Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters... View Details

Keywords: Food; Food and Beverage Industry; China

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April 2011 (Revised June 2011)
Case

Internet Securities, Inc.: Path to Sustainability

By: Lynda M. Applegate, William R. Kerr and Ryan Johnson

Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600... View Details

Keywords: Acquisition; Business Model; Business Startups; Decision Choices and Conditions; Venture Capital; Cash Flow; Initial Public Offering; Analytics and Data Science; Growth and Development Strategy; Valuation

December 2003 (Revised April 2004)
Case

Blockbuster Inc. & Technological Substitution (C): The Internet Changes the Game

Investigates how the rise of the Internet as a vehicle for renting and buying movies has disrupted the video rental industry and how market leader Blockbuster Inc. can and should respond to these developments. Explores how the emergence of e-commerce affects the degree... View Details

Keywords: Organizational Change and Adaptation; Risk and Uncertainty; Decisions; Technological Innovation; Competition; Change Management; Service Industry; Service Industry

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

her hometown of New Orleans before moving to Miami. Gibson shifted her focus to cultivating higher-wage jobs in marginalized communities and drew on her background in environmental sciences to form EcoTech Visions, a company providing View Details

Keywords: by Carolyn DiPaolo

February 2013 (Revised April 2013)
Case

Monique Leroux: Leading Change at Desjardins

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone

Monique Leroux led a major transformation, overcoming resistance, at a large Canadian financial cooperative based in Quebec that competed with top Canadian banks. Leroux was elected in 2008 as Chairman, President, and CEO of Desjardins Group. In order to compete... View Details

Keywords: Change Barriers; Leadership; Women And Leadership; Cooperatives; Social Enterprise; Financial Firms; Communication Strategy; Change Management; Transformation; Communication; Financial Services Industry; Canada

October 1998
Case

Excite, Inc.--1998

By: Stephen P. Bradley and Kelley Porter

Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new... View Details

Keywords: Competitive Strategy; Business Model; Emerging Markets; Transformation; Market Entry and Exit; Industry Structures; Web Services Industry

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October 2019
Case

Kaspi.kz IPO

By: Victoria Ivashina and Esel Çekin

This case follows Kaspi.kz, a private equity (Baring Vostok) co-owned retail bank in Central Asia that evolved into a fintech, payments and e-commerce company. It provides insights into private equity financing, portfolio company management, and initial public offering... View Details

Keywords: Finance; Private Equity; Initial Public Offering; Organizational Change and Adaptation; Central Asia

March 2004 (Revised September 2005)
Case

RealNetworks Rhapsody

By: Thomas R. Eisenmann and Steven Carpenter

Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details

Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Service Industry; Service Industry; Service Industry

October 2000 (Revised April 2001)
Case

Cost of Capital at Ameritrade

By: Mark L. Mitchell and Erik Stafford

Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details

Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry

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