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Publications

Publications

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  • All HBS Web  (1,353)
    • News  (290)
    • Research  (561)
    • Events  (12)
    • Multimedia  (8)
  • Faculty Publications  (84)

Show Results For

  • All HBS Web  (1,353)
    • News  (290)
    • Research  (561)
    • Events  (12)
    • Multimedia  (8)
  • Faculty Publications  (84)
← Page 6 of 1,353 Results →
  • 23 Oct 2013
  • News

How Far Is Too Far in Selling Customer Data?

  • 15 Jul 2014
  • Blog Post

Discovering a new organization and state as an intern

I have a tendency to plan rather far in advance (huge understatement), so I was pretty psyched to get the MBA intern calendar from Walmart in my email prior starting my internship. Opening it was actually overwhelming- there is literally... View Details
Keywords: Consumer Products / Retail
  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
  • October 2015
  • Case

DRW Technologies

By: Stephen A. Greyser and William Ellet
Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his... View Details
Keywords: Announcements; Management Style; Organizational Structure; Leadership Style; Human Resources
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Greyser, Stephen A., and William Ellet. "DRW Technologies." Harvard Business School Brief Case 916-535, October 2015.
  • November 2011 (Revised May 2012)
  • Case

SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact

By: William A. Sahlman, Ramana Nanda and James McQuade
In 2011, SecondMarket was an online platform that facilitated secondary transactions of illiquid assets, including private company stock. This case explores reasons for the decline in small-cap IPOs in the United States from the 1990s to the 2000s and how the emergence... View Details
Keywords: Business and Shareholder Relations
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Sahlman, William A., Ramana Nanda, and James McQuade. "SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact." Harvard Business School Case 812-072, November 2011. (Revised May 2012.)
  • 27 Apr 2022
  • News

How to Decline a Job Offer

  • 15 Oct 2021
  • News

Three Rules for Better Work-Life Balance

  • 06 May 2012
  • News

Businesses brace for Greek exit

  • December 2017 (Revised January 2020)
  • Supplement

The Campbell Home (B)

By: Leslie K. John and Matthew G. Preble
Email mking@hbs.edu for a courtesy copy.

Campbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their... View Details
Keywords: Negotiation; Negotiation Process; Strategy
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John, Leslie K., and Matthew G. Preble. "The Campbell Home (B)." Harvard Business School Supplement 918-018, December 2017. (Revised January 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 22 Jun 2022
  • News

Disrupted by SpaceX, ULA was in ‘serious trouble.’ Now it’s on the road back.

  • December 2017 (Revised January 2020)
  • Case

The Campbell Home (A)

By: Leslie K. John and Matthew G. Preble
Email mking@hbs.edu for a courtesy copy.

Campbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their... View Details
Keywords: Agents; Bidding Process; Negotiation; Negotiation Process; Negotiation Preparation; Negotiation Participants; Valuation; Real Estate Industry; United States
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John, Leslie K., and Matthew G. Preble. "The Campbell Home (A)." Harvard Business School Case 918-017, December 2017. (Revised January 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 20 Mar 2017
  • News

Would it really ‘never hurt’ for Trump to apologize?

  • 29 Oct 2014
  • News

Pool of grey talent could transform the world

  • 05 Oct 2014
  • News

Networking can leave you down and dirty

  • 13 Feb 2019
  • News

Nurture a workforce that values ideas and contributions

  • October 2018 (Revised February 2020)
  • Case

Commonwealth Bank of Australia: Unbanklike Experimentation

By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of... View Details
Keywords: Transparency; Experimentation; Banks and Banking; Credit Cards; Customer Focus and Relationships; Competitive Strategy; Banking Industry; Australia
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Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Case 619-018, October 2018. (Revised February 2020.)
  • September 2019 (Revised February 2020)
  • Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 06 Feb 2015
  • News

Why Twitter’s CEO is under pressure

  • 26 May 2011
  • News

Good companies need more than words

  • 14 Aug 2013
  • News

Student-Loan Load Kills Startup Dreams

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