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Publications

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  • 11 Feb 2010
  • Working Paper Summaries

The Architecture of Complex Systems: Do Core-periphery Structures Dominate?

Keywords: by Alan MacCormack, Carliss Y. Baldwin & John Rusnak; Video Game; Web Services
  • July 1998 (Revised August 1998)
  • Case

Optimark: Launching a Virtual Securities Market

Bill Lupien's OptiMark Technologies, Inc., plans to launch a super-computer system in September, 1998 that he believes will release previously withheld liquidity to the securities market. While today's market matches those trades based on price and size, Lupien's... View Details
Keywords: Information Technology; Financial Markets; Product Launch; Financial Services Industry; United States
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  • September–October 2013
  • Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
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  • 2024
  • Working Paper

Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions

By: Caleb Kwon, Ananth Raman and Jorge Tamayo
We investigate whether corporate officers should grant managers discretion to override AI-driven demand forecasts and labor scheduling tools. Analyzing five years of administrative data from a large grocery retailer using such an AI tool, encompassing over 500 stores,... View Details
Keywords: AI and Machine Learning; Forecasting and Prediction; Working Conditions; Performance Productivity
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  • June–July 2019
  • Article

A Methodology for Operationalizing Enterprise IT Architecture and Evaluating Its Modifiability

By: Robert Lagerström, Alan MacCormack, David Dreyfus and Carliss Y. Baldwin
Recent contributions to information systems theory suggest that the primary role of a firm’s information technology (IT) architecture is to facilitate, and therefore ensure the continued alignment of a firm’s IT investments with a constantly changing business... View Details
Keywords: Enterprise Architecture; Modularity; Information Systems; Modifiability; Design Structure Matrix
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  • March 2018
  • Article

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost and Rom Schrift
In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on predicting customer churn.... View Details
Keywords: Customer Retention; Churn; Customer Relationship Management; Measurement and Metrics
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  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
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  • Article

How to Use Heuristics for Differential Privacy

By: Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu
We develop theory for using heuristics to solve computationally hard problems in differential privacy. Heuristic approaches have enjoyed tremendous success in machine learning, for which performance can be empirically evaluated. However, privacy guarantees cannot be... View Details
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  • Research Summary

Overview

In industries characterized by extreme dynamism, complexity, and uncertainty, formal structure often “falls behind” actual work processes. The nature of work in these environments evolves continuously while formal structure can only do so at specific times in discrete... View Details
Keywords: Organizational Structure; Organizational Design; Organizational Identity; Identity Work; Strategy; Strategic Change; Collaboration; Cross-functional Integration; Cognition; Organizational Evolution; Organizational Alignment; Social Media
  • January 2025
  • Module Note

Understanding and Addressing Gender Gaps

By: Katherine Coffman
This module provides a framework for students to analyze how gender stereotypes, through their impact on beliefs about others and beliefs about ourselves, contribute to gender gaps in the workplace. The module proceeds in three parts. First, through a case and an... View Details
Keywords: Decisions; Gender; Leadership; Management Practices and Processes; Prejudice and Bias
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  • July 2023
  • Article

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details
Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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  • 14 Nov 2013
  • Working Paper Summaries

What Shapes the Gatekeepers? Evidence from Global Supply Chain Auditors

Keywords: by Jodi L. Short, Michael W. Toffel & Andrea Hugill; Financial Services; Legal Services
  • 14 Aug 2009
  • Working Paper Summaries

Insider Trading Preceding Goodwill Impairments

Keywords: by Karl A. Muller III, Monica Neamtiu & Edward J. Riedl
  • 2020
  • Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details
Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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  • December 2009
  • Article

Negotiation? Auction? A Deal Maker's Guide

By: Guhan Subramanian
What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details
Keywords: Assets; Auctions; Market Transactions; Negotiation; Strategy; Decision Choices and Conditions
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  • 12 Apr 2017
  • Research & Ideas

Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

longer time to complete the task of processing an image. This was the case regardless of how experienced they were. (Source: “Discretionary Task Ordering: Queue Management in Radiological Services”) “In the company we studied, exercising View Details
Keywords: by Carmen Nobel; Health
  • Web

Privacy Notice | About

disclose this information under special circumstances, including disclosures required by law, court order or circumstances under which disclosure, in the sole discretion of Harvard Business School, is necessary to protect the legal... View Details
  • 22 May 2013
  • Working Paper Summaries

Hidden Structure: Using Network Methods to Map System Architecture

Keywords: by Carliss Y. Baldwin, Alan MacCormack & John Rusnak
  • Web

Economic Strategy - Institute For Strategy And Competitiveness

distress—requires setting priorities and moving beyond long lists of discrete recommendations. Creating an Economic Strategy: The Value Proposition The value proposition defines the distinctive competitive position of the area given its... View Details
  • 02 Mar 2007
  • What Do You Think?

What Is the Government’s Role in US Health Care?

with consumer-oriented education) to all uninsured to be used at their discretion for their own care? In other words, could a consumer-driven solution be combined with a single-payer system? What can the U.S. learn from other countries in... View Details
Keywords: by Jim Heskett; Health