Direct To Consumer Marketing - Publications - Faculty & Research

01 Jan 2014
News

Competing with Privacy

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

31 Aug 2013
News

Long CVS receipts spark social media sensation

01 Sep 2020
News

Action Plan: Finding Fluency

trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

19 Sep 2013
News

Q & A with Professor John Deighton

25 Aug 2022
News

Action Plan: Fired Up

indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand