Publications

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

time has come to produce a wide-ranging book about current research on digital strategy. Simultaneously, the inception of the digital age, with all its multiple remarkable fallouts, contributes to making the... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

Program

Managing Health Care Delivery

effective teamwork Learn tools and techniques for designing and managing successful organizations Expand your personal and professional network Extend your network by living and working with accomplished executives from across the globe... View Details

Keywords: Health Care; Health Care

25 Apr 2022
Video

Transforming Health Care Delivery: Course Overview with Professor Ariel Stern

September 2011 (Revised January 2012)
Case

Telemonitoring at Visiting Nurse Health System

By: F. Warren McFarlan, Mark Keil and Mala Kaul

The Telemonitoring at Visiting Nurse Health System case presents one home healthcare organization's efforts to use telemonitoring to improve the quality of care provided to at-risk patients who were discharged from hospitals and needed home care. After two years of... View Details

Keywords: Capital Budgeting; Cost vs Benefits; Risk Management; Technology Adoption; Technological Innovation; Organizational Change and Adaptation; Competitive Strategy; Health Industry; Health Industry

25 Feb 2015
News

Scholars and Students Unpack the Digital Business Revolution

January 2008
Article

Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih

Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices.... View Details

Keywords: Investment; Innovation and Management; Growth and Development Strategy; Business and Shareholder Relations; Prejudice and Bias; Value Creation

Find at Harvard

October 20, 2021
Other Article

On the Brink of a Digital Health Care Transformation: What Germany Can Learn from the United States

By: Yoni Goldwasser, William J. Gordon, Jan B. Brönneke and Ariel D. Stern

Read Now

Our research on the ways health care could apply the experiences of other industries suggests that instead of viewing IT as a transactional tool for billing, monitoring, and error checking, organizations should embrace it as an instrument to help transform the way they... View Details

15 Nov 2004
Research & Ideas

Solving the Health Care Conundrum

The U.S. health care industry is unique in that despite the presence of significant competition, which usually drives increased value through decreased costs and improved quality, the nature of the competition in View Details

Keywords: by Michael E. Porter; Health

07 Dec 2015
Video

Mark Bertolini, CEO of Aetna, talks about health apps

July 2020
Technical Note

Digital Natives Growing Without a Sales Force

By: Das Narayandas, Michael Norris and Amram Migdal

This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their... View Details

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

increasingly important tool in the online retailer's marketing arsenal, but profit is lost when not done right. Research Papers Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets... View Details

Keywords: by Sean Silverthorne; Retail

February 2018
Case

Aetna and the Transformation of Health Care

By: Rebecca M. Henderson, Russell Eisenstat and Matthew Preble

Mark Bertolini, chairman and CEO of the health insurer Aetna, faces a number of questions as he seeks to transform Aetna from a classic insurance company into a business that will engage much more deeply with its members around their personal health goals. His strategy... View Details

Keywords: Health Care and Treatment; Insurance; Transformation; Behavior; Leading Change; Strategy; Health Industry; Health Industry; United States; Connecticut

02 Aug 2004
Research & Ideas

Health Care Research and Prospects

question that people have talked about a lot, but nobody really examined it empirically. Richard Bohmer is looking at the whole set of issues around what kind of management tools are appropriate in health... View Details

Keywords: by Wendy Guild Swearingen; Health

March 2011 (Revised August 2014)
Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang

This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details

Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry