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  • December 2014 (Revised April 2015)
  • Case

Apple, Einhorn, and iPrefs

By: Carliss Y. Baldwin, Hanoch Feit, Edward A. Minasian and Brandon Van Buren
In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
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  • 12 PM – 1:30 PM EDT, 15 Jun 2021
  • Virtual Programming

HBS On Board Session

Join the HBS Social Enterprise Initiative for the launch of On Board, a new program designed to inspire and support alumni serving on nonprofit boards. In this first session, Professor Kash Rangan will host a conversation with Anne Wallestad of BoardSource on the shift... View Details
  • 11 Feb 2015
  • Working Paper Summaries

Tommy Koh and the US-Singapore Free Trade Agreement: A Multifront ‘Negotiation Campaign’

Keywords: by Laurence A. Green & James K. Sebenius
  • 05 Nov 2013
  • News

Harvard Business School Faculty Members Honored

  • June 1995 (Revised September 1996)
  • Case

Union Carbide's Bhopal Plant (A)

By: Debora L. Spar
In December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case... View Details
Keywords: Ethics; Corporate Social Responsibility and Impact; Chemicals; Foreign Direct Investment; Chemical Industry; United States; India
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    Alison Wood Brooks

    Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details

    • January 2017 (Revised March 2017)
    • Case

    IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

    By: Rosabeth Moss Kanter and Jonathan Cohen
    To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details
    Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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    • 2014
    • Other Teaching and Training Material

    Marketing Reading: Segmentation and Targeting

    By: Sunil Gupta
    This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
    Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
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      Srikant M. Datar

      Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details

      Keywords: accounting industry; airline; automobiles; banking; biotechnology; communications; consumer products; e-commerce industry; health care; high technology; investment banking industry; management consulting; manufacturing; pharmaceuticals; venture capital industry
      • 17 Jan 2019
      • Blog Post

      MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

      Now in its second year, Short Intensive Programs (SIPs) are no credit, no fee elective courses for MBA students. SIPs are open to first and second year MBA students. They offer a great opportunity for students to think about career... View Details
      • 26 Jun 2015
      • Video

      Into the FIELD

      • 05 Nov 2018
      • News

      Using Experiments to Launch New Products

      • March 2018
      • Case

      Sachem Head's Activism at Autodesk

      By: Suraj Srinivasan and Quinn Pitcher
      In 2015, activist hedge fund Sachem Head Capital, led by founder Scott Ferguson, launched an activist campaign at computer aided design (CAD) software maker Autodesk. The activist campaign, waged mainly in private, was over Autodesk's lackluster financial performance,... View Details
      Keywords: Shareholder Activism; Investing; Activist Investing; Technology; CEO Turnover; Hedge Fund Activism; Benchmarking; Corporate Governance; Information Technology; Investment Activism; Performance Improvement; Management Succession; United States
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      • 05 Jul 2006
      • What Do You Think?

      How Important Is “Executive Intelligence” for Leaders?

      however, must precede executive instinct. That is to say, analytics should tell the story; experience should guide the results." John Pullen posited that "The most effective executives have a unique balance of good leadership skills (adaptable personality and... View Details
      Keywords: by James Heskett
      • Fall 2020
      • Article

      Business Credit Programs in the Pandemic Era

      By: Samuel G. Hanson, Jeremy C. Stein, Adi Sunderam and Eric Zwick
      We develop a pair of models that speak to the goals and design of the sort of business-lending and corporate-bond purchase programs that have been introduced by governments in response to the ongoing COVID-19 pandemic. An overarching theme is that, in contrast to the... View Details
      Keywords: COVID-19; Business Lending; Government Intervention; Econometric Models; Health Pandemics; Credit; Governance; Policy
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      • 28 Jul 2020
      • Research & Ideas

      Racism and Digital Design: How Online Platforms Can Thwart Discrimination

      profound impact on the inclusivity of the systems you are creating," says Luca, who has also coauthored a new case study, Racial Discrimination on Airbnb: The Role of Platform Design. "Platform companies should think through the... View Details
      Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
      • 08 Mar 2004
      • Research & Ideas

      Creating Value in Your Business Ecosystem

      technologies that offers solutions to others in the ecosystem. The platform can be a physical asset, like the efficient manufacturing capabilities that Taiwan Semiconductor Manufacturing offers to those computer-chip design companies that... View Details
      Keywords: by Marco Iansiti & Roy Levien
      • 01 May 2020
      • What Do You Think?

      Does Remote Work Mix with Organizational Culture?

      Original Post We all have had conversations over the last few weeks with people working from home for the first time while sheltering from COVID-19. I've tried to use the opportunity to conduct an informal survey: How is it going? Do you View Details
      Keywords: by James Heskett
      • January–February 2020
      • Article

      Are You Undervaluing Your Customers?: It’s Time to Start Measuring and Managing Their Worth

      By: Rob Markey
      Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers.

      Loyalty-leading companies operate differently. They create systems for... View Details

      Keywords: Customer Experience; Customer Value; Customer Centric Initiative; Customer Focused Organization; Customer Lifetime Value; Customer Focus and Relationships; Customer Value and Value Chain; Operations; Business Strategy
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        Amy C. Edmondson

        Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions that lead to the creation of successful enterprises that contribute to the betterment of... View Details

        Keywords: health care; nonprofit industry; professional services; consulting