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Publications

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  • All HBS Web  (2,285)
    • News  (280)
    • Research  (1,608)
    • Events  (14)
    • Multimedia  (5)
  • Faculty Publications  (773)

Show Results For

  • All HBS Web  (2,285)
    • News  (280)
    • Research  (1,608)
    • Events  (14)
    • Multimedia  (5)
  • Faculty Publications  (773)
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  • 01 Dec 2002
  • News

HBS Alumni Association Board of Directors: President's Report

addition, it will examine marketing strategies for existing programs and services and evaluate their effectiveness relative to the alumni audience they are targeting. The committee will serve as a resource to the School as the capital... View Details
  • 06 Dec 2017
  • News

Puzzle Master

towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been... View Details
  • 01 Sep 2006
  • News

Charting the Year Ahead

succession, competing for volunteers’ and members’ scarce time, and maintaining their distinctive connection to the School. Fifty club leaders convened at HBS in June at the annual Clubs Officers Leadership Conference and offered insightful input to focus the board’s... View Details
Keywords: Peter Cooper; Business Schools & Computer & Management Training; Educational Services
  • 01 Sep 2009
  • News

Alumni Books

two years. The exper-iment, which set world records in human life support, monitored the inhabitants’ impact on the environment and provided data for future manned missions into outer space. Bricklin on Technology by Dan Bricklin (MBA... View Details
  • 01 Jun 2015
  • News

Alumni Take Action to Improve US Competitiveness

data and enhance the faculty’s understanding of key research topics. The second phase of alumni outreach and involvement began in March 2012 with a series of “Paths Forward” events in New York; Charlotte; Washington, DC; San Francisco;... View Details
Keywords: Erin Peterson; Walmart; Health, Social Assistance; Retail Trade
  • 01 Mar 2025
  • News

Patch Work

The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
Keywords: Sasha Issenberg; Illustrations by Dan Bejar
  • 01 Dec 2013
  • News

Faster, Bigger, Stronger: Supersizing the NFL

headquarters in New York, one of the executives charged with growing the league's reach and revenues is Peter O'Reilly (MBA 2002), vice president, fan strategy & marketing. "My focus is on strengthening our year-round calendar for our... View Details
Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Sep 2008
  • News

Is Market Capitalism Headed for Trouble?

based primarily on data from a 2007 World Bank study of global economic prospects for 2030.* We showed it to important business leaders — some HBS alumni, some not — from around the world and asked them for their views on potential... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 25 Feb 2020
  • News

How Artificial Intelligence is Changing Business

Administration. “The traditional model has been turned upside down. Having the data to innovate at scale is now the main thing.” Lakhani and Marco Iansiti, the David Sarnoff Professor of Business Administration, are frequent... View Details
Keywords: Susan Young
  • 01 Dec 2005
  • News

Buy the Book

television, and sports.” Deighton examines three classic ages of marketing by contrasting the strategies of the publishing industry, James Patterson, and book clubs. In 19th-century agricultural marketing, farmers transported their crops... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Jun 2013
  • News

Collective Wisdom

according to Karim R. Lakhani, is that thanks to the Internet, crowdsourcing has moved into new and unexpected industries and organizations, establishing itself as a mainstream strategy for innovating and gaining a competitive edge.... View Details
Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Dec 2017
  • News

The Changing Nature of Research

and are now conducting field work using data mining, people analytics, crowdsourced solutions, and longitudinal studies, among other approaches, to address business and society’s greatest challenges. “We continually aspire to be both... View Details
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

ALL IN: The bigger the bet Hollywood makes, the better. Photo courtesy of Anita Elberse Offstage at a Lady Gaga concert seems an unlikely place for academic fieldwork. But that's exactly the kind of environment that allows Anita Elberse to examine firsthand the nuances... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2012
  • News

Alumni Book Briefs

Kubacki (MBA 2000) (Wiley) The authors explain how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science. Based on data from a comprehensive sales... View Details
Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • 04 Dec 2019
  • News

Skydeck Live: The Case for Funding Female Founders

like investing in sustainability or anything that is an impact fund. So a corporation B, where it’s not just about return on investment, but it’s also about having an impact in our environment, in our community. There’s so much data out... View Details
  • 06 Aug 2020
  • News

Defining Flex Work

The COVID-19 pandemic’s impact on the workplace has been seismic, causing many companies to completely rethink their strategies and models. It was especially disruptive, says Anna Auerbach (MBA 2010), because companies had already been... View Details
  • 01 Jun 2013
  • News

Alumni Books

Big Data to Your Advantage by Kaiser Fung (MBA 2001) (McGraw-Hill) With advancements in smartphones and computers, huge amounts of data are being collected, and more and more things can be measured that... View Details
  • 01 Dec 2018
  • News

Competencies and Credentials

positions—the supervisors, sales representatives, data analysts, and production managers, for example—tend to be less engaged in their work, have higher rates of turnover, and have lower levels of productivity, according to Fuller’s... View Details
  • 01 Jun 2016
  • News

How Do We Win the Cyberwar?

is that bad guys have so much data that they just haven’t gotten to yours,” says Thomas. It’s easy to steal your credit card. “The only hard part is using it without tipping anybody off.” There is evidence of the relative ease of these... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
  • 01 Mar 2013
  • News

Alumni News | Bookshelf

individual flips from being a passionate advocate of an idea to offering realistic viewpoints of the challenges in the way of success." Other behaviors to scout for include a bias toward creating data rather than getting it, a willingness... View Details
Keywords: Sean Silverthorne; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
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