Filter Results:
(367)
Show Results For
- All HBS Web
(2,537)
- People (3)
- News (367)
- Research (1,699)
- Events (11)
- Multimedia (6)
- Faculty Publications (682)
Show Results For
- All HBS Web
(2,537)
- People (3)
- News (367)
- Research (1,699)
- Events (11)
- Multimedia (6)
- Faculty Publications (682)
Sort by
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2018
- News
Case Study: Tip the Scale
comes in a carcass, customer preferences, share size, order history. Formulas propose a suggested share, based on a selection of items we think will maximize this member’s happiness—within the constraints of... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
opportunity to grow and engage its user base by tapping into data and analytics and could add value to Nix in the eyes of prospective acquirers. Should Nix stay the analog course, make the transition to digital, or split limited resources... View Details
Keywords: Dan Morrell
- 01 Sep 2010
- News
Reinventing the Annual Report
and customer satisfaction, factors that contribute to revenue growth. So how can shareholders and other stakeholders know if a company’s commitment to a sustainable society is contributing to a sustainable strategy that will create value... View Details
Keywords: Robert G. Eccles
- 01 Mar 2016
- News
Case Study: Paper Chase
have to offer your entire line through each channel, just match each card with each channel. The most responsive channels could be your focus. Videos on their channel sites and on YouTube could be a nice way to jump-start visibility, offering exposure via someone... View Details
- 01 Mar 2010
- News
Lords of Strategy
buying from, selling to, and competing with enterprises and customers from around the world. What all four had in common was that they worked to extend the reach of markets, and hence of competition, into places that Schumpeterian... View Details
- 23 Jan 2019
- News
The Promise of Personalized Medicine
world, where we’ve ironed out the generalized process, we can say we need a blood sample, we need a muscle biopsy. And then from there we analyze, do the same thing, create their customized list of potential therapeutics that could work... View Details
- 01 Dec 2020
- News
Well Matched
optimistic. I think investors are seeing their portfolios in a way they haven’t seen or thought about it before. Some of the work comes from investors putting pressure on the companies; when we’re meeting with a company with a customer... View Details
- 01 Jun 2017
- News
Life in Lockdown
intense and very structured: take a concept idea and get to a real prototype for customers to interact with by the end of the day,” Sapone says. On Wednesday of that first Startup Lockdown, the group worked on a concept then called... View Details
- 01 Mar 2006
- News
Drive-In Nation
and Ford customers rejected upgrades in the rear suspensions of Camaros and Mustangs because aficionados liked the feel of their “ride” just the way it was. The moral of the story? “It can take generations for a View Details
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught Me about Management by Gordon... View Details
- 01 Jun 2012
- News
Around the World
of the School’s global journey than Professor Krishna Palepu, who arrived on campus in 1983. At the time, “most of the curriculum was based on materials that were developed using US company experiences in the US context,” recalls Palepu,... View Details
- 01 Jun 2012
- News
Made in the USA
course the lobster industry tried it, but in less than two years, the traps rusted and the welds broke. Our customers came back, because they realized cheaper wasn’t better.” Equipment that automates repetitive tasks—such as a $2.5... View Details
- 01 Mar 2007
- News
The Joy of Work
services, or business initiatives in the chemicals, technology, and consumer products industries. Amabile is working on a book based on the data from the ten-year study, which includes questionnaires, interviews, independent creativity... View Details
- 17 Feb 2015
- News
The First Five Years: Justin Pasquariello (MBA 2010)
specifically, the marketing insight that customers care much more about product benefits than they do about product attributes, is very relevant as we talk about what we do and what we are learning. This insight also informs my strategic... View Details
Keywords: Health, Social Assistance
- 01 Mar 2007
- News
Daniel Vasella
this one played out brilliantly. Within a decade, Dr. Daniel Vasella (PMD 57, 1989) rocketed through the ranks of Sandoz and in 1996 led the firm’s merger with Ciba-Geigy, emerging as CEO of the new company called Novartis, based in... View Details
- 01 Dec 2010
- News
The Transformers
idea was to take the best thinking of the for-profit sector and customize it in ways that would actually make it useful for nonprofits,” recalls Bradach. “We really were in uncharted territory and learning as much as we were teaching,”... View Details
- 01 Mar 2011
- News
James McNerney Jr.
systems. What does it mean to be globally competitive in today’s economy? From a business fundamentals perspective, you win through innovation, low cost, or better customer service; in my opinion, innovation is the most sustainable... View Details
- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
change the design of decision-making environments to influence the decisions of customers and employees. In recent work, he has examined participation in retirement savings plans, household investment decisions, and health care choices.... View Details
Keywords: Margie Kelley
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
the money management organization even closer to the ultimate consumer, with extensive information, research, and thousands of mutual funds to choose from, all with a few keystrokes. It's already happening." Of course, the Internet tidal wave affects not only View Details
Keywords: Garry Emmons