Publications

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California

Educators

January 2024
Technical Note

The ICARUS Principles: What It Takes to Tackle the World

By: Debora L. Spar and Julia M. Comeau

Over the course of the 20th century, most of the world’s major multinational corporations framed their mission around Milton Friedman’s famous mantra: that the sole purpose of the firm is to maximize its shareholders’ profits. Recently, however, growing numbers of... View Details

Keywords: Purpose; Mission; Social Business; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; For-Profit Firms

Educators

17 Jun 2010
Working Paper Summaries

When Do Analysts Add Value? Evidence from Corporate Spinoffs

Keywords: by Emilie Rose Feldman, Stuart C. Gilson & Belén Villalonga

27 Feb 2006
Research & Ideas

Corporate Values and Employee Cynicism

Positive values are a fixture on corporate mission statements these days. But when leaders fail to live up to the values they've articulated, it's a recipe for employee cynicism, according to Sandra Cha and Amy Edmondson. Cha, an... View Details

Keywords: by Martha Lagace

July–August 2021
Article

SPACs: What You Need to Know

By: Max Bazerman and Paresh Patel

Special purpose acquisition companies, or SPACs, have been around in various forms for decades, but during the past two years they’ve taken off in the United States. In 2019, 59 were created, with $13 billion invested; in 2020, 247 were created, with $80 billion... View Details

Keywords: Special Purpose Acquisition Companies; SPACs; Mergers and Acquisitions; Going Public; Investment

Article

The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize

By: Mats Urde and Stephen A. Greyser

The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details

17 May 2004
Research & Ideas

Why We Don’t Study Corporate Responsibility

First, it may be more helpful to think about the purposes of the corporation, or at least to ask the question that way—in the plural—even if ultimately one purpose must be deemed preeminent. Second, View Details

Keywords: by Manda Salls

Article

Corporate Headquarters in the Twenty-first Century: An Organization Design Perspective

By: Sven Kunisch, Markus Menz and David J. Collis

The corporate headquarters (CHQ) of the multi-business enterprise, which emerged as the dominant organizational form for the conduct of business in the twentieth century, has attracted considerable scholarly attention. As the business environment undergoes a... View Details

Keywords: Corporate Strategy; Organizational Design; Organizational Structure; Business Headquarters

Read Now

20 Jan 2003
Research & Ideas

Fixing Corporate Governance: A Roundtable Discussion at Harvard Business School

With corporate America rocked by revelations of conflict of interest, malfeasance, negligence, and greed, a group of HBS professors recently gathered to review the current crisis. Is it a case of dé jà vu or an unprecedented, systemic... View Details

Keywords: by Garry Emmons

22 Dec 2008
Research & Ideas

10 Reasons to Design a Better Corporate Culture

Why is it that many of the same companies appear repeatedly on lists of the best places to work, the best providers of customer service, and the most profitable in their industries? In their new book, The Ownership Quotient, HBS professors Jim Heskett and Earl Sasser... View Details

Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

performance. The Balanced Scorecard approach has evolved into a tool that can be used to help companies create greater value at the business unit level, the corporate level, and the board level. This is done through three Balanced... View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

Society is evolving and it is leaving business behind, say HBS professor Shoshana Zuboff and James Maxmin. In their new book, The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism, they address... View Details

Keywords: by Martha Lagace

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

Harvard Business School Dean Kim B. Clark made these remarks to the National Press Club on February 26.What I'd like to do is talk about a topic that I think touches the very heart of our society: the issue of corporate misconduct and the... View Details

Keywords: by Kim B. Clark

May 2021 (Revised May 2022)
Supplement

Odebrecht's 'Transformation Journey' (B)

By: Lynn S. Paine, Ruth Costas and Pedro Levindo

The case describes the changes in Odebrecht’s board of directors while the company had to file for court-supervised reorganization and cope with an ongoing feud within its founding family, and the new challenges that the Group’s leadership has to face. The changes in... View Details

Keywords: Corporate Misconduct; Corporate Governance; Crisis Management; Organizational Change and Adaptation; Reputation; Mission and Purpose; Business and Government Relations; Engineering; Family Business; Emerging Markets; Construction Industry; Brazil; Latin America

September 2014
Article

The New Heretics: Hybrid Organizations and the Challenges they Present to Corporate Sustainability

By: Nardia Haigh and Andrew J. Hoffman

Corporate sustainability has become mainstream; reaching into all areas of business management. Yet despite this progress, large-scale social and ecological issues continue to worsen. In this article, we examine how corporate sustainability has been enacted as a... View Details

Keywords: Social Issues; Corporate Social Responsibility and Impact; Environmental Sustainability; Mission and Purpose

November 2023 (Revised July 2024)
Case

'Care in Every Drop': Ayala Corporation and Manila Water (A)

By: Debora L. Spar, Paul Healy, Tricia Peralta and Julia M. Comeau

Since 1834, eight generations of the Ayala family have used their conglomerate to fund nation-building projects in the Philippines, including investments in tramcars, telecommunications, hospitals, and schools. In 1997, Ayala’s subsidiary, Manila Water, took control of... View Details

Keywords: Family Business; Economic Growth; Social Entrepreneurship; Climate Change; Natural Resources; Crisis Management; Failure; Privatization; Social Issues; Urban Development; Adaptation; Public Opinion; Mission and Purpose; Utilities Industry; Asia; Philippines

Educators