Publications

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically... View Details

Keywords: by Benson Shapiro

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

too ambitious. It assumed that Tesco would get everything right on the first try. On the other hand, Tesco rightly aimed to scale the concept as soon as possible so that fixed overhead investments in its own distribution centers could be... View Details

Keywords: by Sean Silverthorne; Retail

January 2011 (Revised October 2014)
Case

Dropbox: 'It Just Works'

By: Thomas R. Eisenmann, Michael Pao and Lauren Barley

Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details

Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California

2017
Book

The Wisdom of Finance: Discovering Humanity in the World of Risk and Return

By: Mihir Desai

The Wisdom of Finance takes well-known financial concepts and applies them to our most pressing life issues. The book is philosophical in its approach, but Desai's thesis is peppered with real-life examples of how financial types can and should see the world... View Details

Keywords: Finance; Financial Institutions; Ethics; Values and Beliefs

Find at Harvard

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

When companies thrive in their home base, temptation can be great to expand to new locations, either across town or around the world. The problem: Many companies think of location strategy as a short-term checkers match rather than as a long-term chess game. “Many... View Details

Keywords: by Dina Gerdeman

June 2023
Article

How New Ideas Diffuse in Science

By: Mengjie Cheng, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith and Daniel A. McFarland

What conditions help new ideas spread? Can knowledge entrepreneurs’ position and develop new ideas in ways that help them take off? Most innovation research focuses on products and their reference. That focus ignores the ideas themselves and the broader ideational... View Details

Keywords: Innovation Adoption; Natural Language Processing; Knowledge; Science; Innovation and Invention; Knowledge Sharing; Analytics and Data Science

Find at Harvard

July 2007
Case

Kristen's Cookie Company (A) (Abridged)

By: Roger E. Bohn and Janice H. Hammond

The student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity,... View Details

Keywords: Entrepreneurship; Growth Management; SWOT Analysis; Operations; Outcome or Result; Performance Capacity

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

involving almost everyone in the company. How difficult has it been for organizations to adopt this all-in approach? A: Service profit chain concepts are deceptively simple. They require an integrated set of management initiatives to... View Details

Keywords: by Sean Silverthorne

03 Mar 2017
Working Paper Summaries

Cooperative Strategic Games

Keywords: by Elon Kohlberg and Abraham Neyman; Education

November 1995
Technical Note

Analyzing Standard Costs: Technical Note

By: V.G. Narayanan

Explains variance analysis. Concepts of price variance and quantity variance are introduced to analyze prime cost variances. Spending variance and capacity variance are used to analyze overhead variance. Consistent with conducting variance analysis in an activity-based... View Details

Keywords: Cost Accounting; Cost; Analysis

January 1997 (Revised March 1998)
Background Note

Fiscal Policy: Managing Aggregate Demand

Introduces the concept of fiscal policy. View Details

Keywords: Policy; Macroeconomics

07 Jul 2016
Blog Post

Can You Learn Finance through the Case Method?

confident in my business-related quantitative skills coming into HBS. I had never taken a single economics class in my life and had no exposure – and I truly mean zero – to accounting or finance. In fact, developing an understanding of basic finance and accounting and... View Details

July 1995
Background Note

Managerial Effectiveness and Diversity: Individual Choices

Provides an introduction to the key concepts and questions individuals encounter in a diverse workplace. These concepts and questions are organized around three critical interactions and experiences in any individual's career: entry into an organization or work group;... View Details

Keywords: Management; Diversity

Dec 13 2017
Testimonial

Putting Theory into Practice

April 1988 (Revised October 1996)
Case

Home Depot, Inc., The

By: Krishna G. Palepu

Home Depot, founded in 1978, pioneered the warehouse retailing concept in the home center industry. The company's niche strategy resulted in rapid growth in sales. By 1986, however, the company began experiencing deteriorating profitability. Students are asked to... View Details

Keywords: Mathematical Methods; Performance; Business Strategy; Retail Industry

2014
Other Teaching and Training Material

Strategy Reading: Setting Aspirations—Mission, Vision, and Values

By: Ramon Casadesus-Masanell

"Setting Aspirations-Mission, Vision, and Values" introduces students to the concepts of organizational aspirations and the link to strategy. The Reading presents a framework for analyzing aspirations, discusses the differences between mission and vision, and uses... View Details

January 1986 (Revised July 2006)
Case

Kristen's Cookie Company (A)

The student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity,... View Details

Keywords: Production; Business Startups; Food and Beverage Industry

December 1993 (Revised June 2000)
Case

Kochman, Reidt + Haigh, Inc.

By: Richard S. Ruback and Roy Burstin

A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details

Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Utilities Industry

2016
Other Teaching and Training Material

Organizational Behavior Reading: Decision Making

By: Francesca Gino, Max Bazerman and Katherine Shonk

This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details

Keywords: Game Theory; Decision Making