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  • All HBS Web  (1,744)
    • News  (426)
    • Research  (945)
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    • Multimedia  (15)
  • Faculty Publications  (392)
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  • January 1990 (Revised October 1993)
  • Case

Monsanto's March into Biotechnology (A)

By: Gary P. Pisano
Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details
Keywords: History; Transition; Biotechnology Industry; Agriculture and Agribusiness Industry
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Pisano, Gary P. "Monsanto's March into Biotechnology (A)." Harvard Business School Case 690-009, January 1990. (Revised October 1993.)
  • February 2024 (Revised January 2025)
  • Case

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Small Business; Transformation; Customer Focus and Relationships; Decisions; Entrepreneurship; Venture Capital; Financial Strategy; AI and Machine Learning; Digital Platforms; Technological Innovation; Copyright; Management; Growth and Development; Market Timing; Ownership; Risk and Uncertainty; Competition; Open Source Distribution; Entrepreneurial Finance; Computer Industry; Europe; Germany
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Nagle, Frank, Manuel Hoffmann, Karoline Ströhlein, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Case 724-444, February 2024. (Revised January 2025.)
  • November 2005
  • Supplement

Nestle's Milk Districts: Case Supplement

By: Ray A. Goldberg and Kerry Herman
Nestle as the largest milk company in the world, has a history of economic development, nutrition, health, and food safety in all the major countries of the world. Each milk model is tailor-made to the needs of each country's political, social, and economic priorities. View Details
Keywords: Development Economics; Nutrition; Health; Food; Government and Politics; Social Psychology; Economics; Food and Beverage Industry
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Goldberg, Ray A., and Kerry Herman. "Nestle's Milk Districts: Case Supplement." Harvard Business School Supplement 906-411, November 2005.
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

Africa, Asia, and Latin America. Oral history also permits a level of nuance that is hard to obtain even if written documents exist and are accessible in corporate and governmental archives. Oral histories... View Details
Keywords: Dina Gerdeman
  • April 2005 (Revised February 2006)
  • Case

L'Oreal and the Globalization of American Beauty

By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Consumer Products Industry; France; United States
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Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
  • September 2003 (Revised November 2003)
  • Case

Raiser Organization, The

By: John A. Davis and Alison Berkley Wagonfeld
Jennifer and Philip Raiser, a sibling partnership who inherited a real estate management and ownership company from their father, ponder the strategic and financial challenges facing their family business. Reviews the history of the business and asks what the best... View Details
Keywords: Business History; Family Business; Growth and Development Strategy; Real Estate Industry
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Davis, John A., and Alison Berkley Wagonfeld. "Raiser Organization, The." Harvard Business School Case 804-028, September 2003. (Revised November 2003.)
  • 07 Apr 2003
  • Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

level of the proprietary Xerox system—at one-fifth the cost. 42 This price performance breakthrough gave Xerox a strategic benefit, reducing the costs of its high-end printers. Subsequently, in January 1991, one and a half years after AWP was incorporated, Xerox bought... View Details
Keywords: by Henry Chesbrough
  • May 1997 (Revised May 2008)
  • Case

Intel Corporation: 1968-1997

By: Gary P. Pisano, David J. Collis and Peter K. Botticelli
Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in... View Details
Keywords: Market Entry and Exit; Competitive Strategy; Competitive Advantage; Information Infrastructure; Corporate Strategy; Industry Structures; Technology Industry
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Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 1997. (Revised May 2008.)
  • May 2006 (Revised May 2009)
  • Case

De Beers: Addressing the New Competitiveness Challenges

By: Michael E. Porter, Sonia D. Marciano and Alyson Warhurst
Traces the development of De Beers and the diamond industry from its inception in the mid-1800s to the year 2000. Discusses De Beer's history and strategy as the industry leader and its role in industry development. Enables deep examination of the interdependence of... View Details
Keywords: History; Strategy; Geographic Location; Conflict Management; Corporate Social Responsibility and Impact; Business and Community Relations; Developing Countries and Economies; Mining Industry
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Porter, Michael E., Sonia D. Marciano, and Alyson Warhurst. "De Beers: Addressing the New Competitiveness Challenges." Harvard Business School Case 706-501, May 2006. (Revised May 2009.)
  • December 2001
  • Case

Van Bolton: Resolving a Labor-Management Dispute

Describes the challenges facing Van Bolton, the head of a large airline, as he works with the head of the company's pilots' union to negotiate issues relating to the acquisition of a smaller airline. Bolton must find ways to surmount a history of adversarial... View Details
Keywords: Negotiation Process; Negotiation Participants; Labor Unions; Acquisition; Air Transportation Industry
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Watkins, Michael D. "Van Bolton: Resolving a Labor-Management Dispute." Harvard Business School Case 902-051, December 2001.
  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
  • March 2008 (Revised March 2022)
  • Case

Cadbury Schweppes: Capturing Confectionery (A)

By: David Collis, Toby Stuart and Troy Smith
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
Keywords: Business History; Strategy; Decision Choices and Conditions; Mergers and Acquisitions; Food and Beverage Industry
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Collis, David, Toby Stuart, and Troy Smith. "Cadbury Schweppes: Capturing Confectionery (A)." Harvard Business School Case 708-453, March 2008. (Revised March 2022.)
  • September 2019
  • Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details
Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Technology Industry; Entertainment and Recreation Industry; United States
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Gulati, Ranjay, Allison Ciechanover, and Jeff Huizinga. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Case 420-055, September 2019.
  • May 2008 (Revised March 2010)
  • Supplement

Palm (C): 2005

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: History; Decisions; Business Model; Technological Innovation; Value Creation; Digital Platforms; Rights; Competition
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Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (C): 2005." Harvard Business School Supplement 708-516, May 2008. (Revised March 2010.)
  • 17 Mar 2008
  • Research & Ideas

The Lessons of Business History: A Handbook

Confined to specialist journals and books, business history research too often lacks the impact it should have on the research and practice of business management and the social sciences, according to the editors of the newly published... View Details
Keywords: by Sean Silverthorne
  • May 2008 (Revised March 2010)
  • Supplement

Palm (B): 2001

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: History; Decisions; Business Model; Technological Innovation; Strategy; Value Creation; Digital Platforms; Rights; Competition; Computer Industry
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Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (B): 2001." Harvard Business School Supplement 708-515, May 2008. (Revised March 2010.)
  • April 2007
  • Case

The Boeing Company: Moonshine Shop

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details
Keywords: History; Business Model; Saving; Programs; Creativity; Corporate Entrepreneurship; Research and Development; Collaborative Innovation and Invention; Business Processes; Aerospace Industry
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Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Boeing Company: Moonshine Shop." Harvard Business School Case 607-130, April 2007.
  • March 2004 (Revised February 2005)
  • Case

Emerging Business Opportunities at IBM (A)

By: David A. Garvin and Lynne Levesque
By June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the... View Details
Keywords: History; Business or Company Management; Talent and Talent Management; Corporate Entrepreneurship; Corporate Strategy
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Garvin, David A., and Lynne Levesque. "Emerging Business Opportunities at IBM (A)." Harvard Business School Case 304-075, March 2004. (Revised February 2005.)
  • March 1994
  • Case

Intel Corp.: Leveraging Capabilities for Strategic Renewal

By: Christopher A. Bartlett and Ashish Nanda
Traces the history of Intel from its earliest days as a technology-driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management... View Details
Keywords: Organizational Change and Adaptation; Adaptation; Management Skills; Management Practices and Processes; Strategy; Organizations; Information Technology Industry
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Bartlett, Christopher A., and Ashish Nanda. "Intel Corp.: Leveraging Capabilities for Strategic Renewal." Harvard Business School Case 394-141, March 1994.
  • May 2008 (Revised March 2010)
  • Supplement

Palm (D): Epilogue as of 2008

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: History; Decisions; Business Model; Technological Innovation; Value Creation; Digital Platforms; Rights; Competition
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Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (D): Epilogue as of 2008." Harvard Business School Supplement 708-517, May 2008. (Revised March 2010.)
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