Publications

2011
Book

Communities and Organizations

By: Christopher Marquis, Michael Lounsbury and Royston Greenwood

February 2001 (Revised April 2002)
Case

Dialpad Communications (B)

By: Alan D. MacCormack and Kerry Herman

Supplements the (A) case. View Details

Keywords: Telecommunications Industry; California

February 2001 (Revised August 2001)
Case

Dialpad Communications (A)

By: Alan D. MacCormack and Kerry Herman

Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California

October 1994
Case

ABRY Communications (A)

By: Jeffrey F. Rayport

June 1978 (Revised August 1991)
Case

Williamstown Community Hospital

By: Regina E. Herzlinger

Keywords: Health Industry

summer 1974
Article

Communes in Cities

By: R. M. Kanter

Keywords: Relationships

March 1976 (Revised June 1993)
Case

Communications Satellite Corp.

Describes the FCC hearings which were designed to determine Comsat's cost of equity. Comsat's risks are examined, and expert testimony is given. Objective of the case is to estimate Comsat's cost of equity. View Details

Keywords: Government Administration; Equity; Telecommunications Industry; United States

June 1986
Case

U.S. Communications (A)

26 Jul 2016
Video

HBS Alumni Community

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

Web

Community | Predoctoral Researchers

Community As a predoctoral researcher at Harvard Business School, you are part of a vibrant academic community. Relationships built through this program have the potential for a lasting impact and can help shape the future researcher you... View Details

Web

LGBTQ+ Community | MBA

LGBTQ+ Community The LGBTQ+ community has historically been underrepresented in MBA programs and in business, but with each passing year, gay, lesbian, bisexual, and transgender individuals continue to... View Details

2019
Working Paper

Why Do User Communities Matter for Strategy?

By: Sonali K. Shah and Frank Nagle

User communities represent a unique organizing structure for the exchange of ideas and knowledge. They are organizations composed primarily of users working collaboratively, voluntarily, and with minimal oversight to freely and openly develop and exchange knowledge... View Details

Keywords: Strategic Management; Knowledge Sharing; Collaborative Innovation and Invention; Organizations; Knowledge Use and Leverage; Strategy

SSRN

Read Now

Web

Campus & Community | About

Campus & Community Take A Tour A Vital Residential Community A Campus Built on Philanthropy A Commitment to Sustainability 1927 Harvard Business School campus constructed 270 + Full-time faculty and 1,450+... View Details

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry