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  • December 1999 (Revised January 2000)
  • Case

Agrochemicals at Ciba-Geigy AG (B)

By: Michael L. Tushman, Wendy Smith and Daniel Radov
Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the... View Details
Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland
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  • December 2021
  • Case

Danish Crown: Feeding the Future

By: David E. Bell, Damien P. McLoughlin, Daniela Beyersdorfer and Mette Fuglsang Hjortshoej
Danish Crown, one of the world’s largest exporters of pork meat and one of Europe’s top five producers of beef, faced increasing headwinds in 2021, making CEO Jais Valeur feel like the core of the meat business was under attack. As a cooperative and prominent player in... View Details
Keywords: Agribusiness; Animal-Based Agribusiness; Food; Environmental Management; Climate Change; Environmental Sustainability; Nutrition; Cooperative Ownership; Change Management; Transition; Leadership; Leading Change; Marketing; Product Marketing; Corporate Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; Denmark
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  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

officer Ken Lay made him president of Enron's new trading operations. In 2001, Skilling was named CEO. Before 1997, Enron was an innovative and profitable player in the newly deregulated natural gas industry. Skilling's big idea was to create fluid and transparent... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 2018
  • Working Paper

Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations

By: Kristin Sippl
This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex... View Details
Keywords: Hybrid Organizations; Fair Trade; Eco-labeling; Goods and Commodities; Diversification; Strategy
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  • 13 Jun 2014
  • Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

tournament will garner 770 billion minutes of attention. The fact that most will view the matches as they are played makes the tournament even more valuable to advertisers—a key principle of "Attention Economics," which focuses on what has become a scarce... View Details
Keywords: by Thales Teixeira; Sports
  • 21 Mar 2019
  • HBS Case

The Ferrari Way

future,” the driver said. “But I do know that any new technology will be deployed in our car the Ferrari way.” In practice, that means a careful balancing of three elements: driving pleasure, performance, and style. As the company’s View Details
Keywords: by Michael Blanding; Auto
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

multinational, dispersed shareholder, and private-equity owned firms are typically well managed. Stronger product market competition and higher worker skills are associated with better management practices. Less regulated labor View Details
Keywords: Sean Silverthorne
  • December 2010
  • Article

Markets, Morals, and Practices of Trade: Jurisdictional Disputes in the U.S. Commerce in Cadavers

By: Michel Anteby
This study examines the U.S. commerce in human cadavers for medical education and research to explore variation in legitimacy in trades involving similar goods. It draws on archival, interview, and observational data mainly from New York state to analyze market... View Details
Keywords: Education; Goods and Commodities; Trade; Lawfulness; Moral Sensibility; Market Participation; Management Practices and Processes; New York (state, US)
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  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

little weird," says Donald K. Ngwe, an assistant professor in the Marketing unit at Harvard Business School. "Why don't companies just sell this merchandise closer to their customers? Why do some companies have a lot of outlet... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 2024
  • Working Paper

Priceless: How to Create, Trade, and Protect What Matters Most

By: Debora L. Spar
This article explores the concept of the "sacred economy," a realm of human interactions and exchanges that transcends traditional market dynamics. It illustrates the emotional and relational aspects of human connections that cannot be quantified or traded like... View Details
Keywords: Valuation; Relationships; Human Needs; Goods and Commodities
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  • January 2021 (Revised March 2021)
  • Supplement

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Retail Industry; Consumer Products Industry; United States
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  • 05 Sep 2007
  • Working Paper Summaries

Global Currency Hedging

Keywords: by John Y. Campbell, Karine Serfaty-de Medeiros & Luis M. Viceira; Financial Services
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

neuroscientist and assistant professor in the Marketing unit at Harvard Business School, who conducted the research with Baba Shiv, a marketing professor and neuroeconomics expert at Stanford University's... View Details
Keywords: by Carmen Nobel; Retail
  • December 2013
  • Case

Grupo Beta San Miguel

By: David E. Bell and Natalie Kindred
In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for... View Details
Keywords: Mexico; Jose Pinto; Beta San Miguel; Polycrom; Sugar; World Sugar Trade; NAFTA; Strategy; Trade; Futures and Commodity Futures; Agribusiness; Price; Agriculture and Agribusiness Industry; Food and Beverage Industry; Mexico; United States; North America
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  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

diversification. In terms of opportunities, the exploitation of primary commodities in countries located far away from the main European markets became far more practical. At the same time new View Details
Keywords: by Geoffrey Jones
  • 22 Aug 2005
  • Research & Ideas

Restoring a Global Economy, 1950–1980

processing, and marketing of commodities. By 1980 manufacturing FDI was larger than the natural resource and service sectors combined. In services, while transport and utility investments were no longer important, from the 1960s... View Details
Keywords: by Geoffrey Jones
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

that aims to explain what determines country risk (defined as the difference between the yield of a sovereign's bonds and the risk-free rate). In this paper, we contribute to the discussion by arguing that an important explanatory factor is the impact that View Details
Keywords: Martha Lagace
  • 16 Mar 2010
  • First Look

First Look: March 16

forthcoming Abstract Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and... View Details
Keywords: Martha Lagace
  • 19 May 2009
  • First Look

First Look: May 19, 2009

  Working PapersDon't Just Survive—Thrive: Leading Innovation in Good Times and Bad (revised) Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for... View Details
Keywords: Martha Lagace

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