Commitment Strategies - Publications - Faculty & Research - Harvard Business School

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December 2018
Case

Good Energy Group PLC

By: John R. Wells and Benjamin Weinstock

Founded at the end of 1999 by Juliet Davenport and Martin Edwards, Good Energy was the number-two renewable-energy seller in the United Kingdom at the end of 2016, supplying over 71,000 of the country’s 27 million households and small businesses with 100% renewable... View Details

Keywords: Power/Energy; Green Energy; Renewables; Wind Power; Electricity; Power; Strategy Development; Electric Vehicles; Customer Service; Energy Policy; Barriers To Entry; Renewable Energy; Growth and Development Strategy; Competitive Strategy; Business and Government Relations; Problems and Challenges; Strategy; Energy Industry; United Kingdom

September 2010
Article

Making Self-Regulation More Than Merely Symbolic: The Critical Role of the Legal Environment

By: Jodi L. Short and Michael W. Toffel

Using data from a sample of U.S. industrial facilities subject to the federal Clean Air Act from 1993 to 2003, this article theorizes and tests the conditions under which organizations' symbolic commitments to self-regulate are particularly likely to result in improved... View Details

Keywords: Adoption; Code Law; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Organizations; Governance Compliance; Strategy; Motivation and Incentives; United States

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August 2010 (Revised October 2010)
Case

Patagonia

By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt

Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details

Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry

Spring 2014
Article

Attracting Long-Term Investors Through Integrated Thinking and Reporting: A Clinical Study of a Biopharmaceutical Company

By: Andrew Knauer and George Serafeim

Faced with a large percentage of investors that chase short-term returns, companies could benefit by attracting investors with longer-term horizons and incentives that are more consistent with the long-term strategy of the company. The managers of most companies take... View Details

Keywords: Investing; Asset Management; Long-term Investing; Short-termism; Sustainability; Integrated Reporting; Leadership & Corporate Accountability; Pharmaceuticals; Leadership; Integrated Corporate Reporting; Investment; Business and Stakeholder Relations; Corporate Finance; Biotechnology Industry; Pharmaceutical Industry

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April 2010
Article

Complex Business Models: Managing Strategic Paradoxes Simultaneously

By: Wendy K. Smith, Andrew Binns and Michael Tushman

As our world becomes more global, fast paced and hypercompetitive, competitive advantage may increasingly depend on success in managing paradoxical strategies - strategies associated with contradictory, yet integrated tensions. We identify several types of complex... View Details

Keywords: Business Model; Management; Strategy

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January 2015 (Revised November 2016)
Case

Stella McCartney

By: Anat Keinan and Sandrine Crener

Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details

18 Aug 2003
Research & Ideas

How New Managers Become Great Managers

teaching, and consulting over the past ten years, I have come to understand more deeply than ever that the best managers are those who have an appetite for learning and are willing to work on themselves. Management is very hard; even the most gifted people must View Details

Keywords: by Linda Hill

May 1996 (Revised August 2001)
Case

Timberland and Community Involvement

By: James E. Austin and Jaan Elias

The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details

Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry

March 2022 (Revised November 2024)
Case

Aldrich Capital Partners

By: Jo Tango and Alys Ferragamo

By July 2016, the Aldrich Capital Partners team had spent over two years trying to raise their inaugural growth-equity fund. They had pitched to over 140 investors, but none had committed. Managing Partners Mirza Baig and Raz Zia each had extensive experience in the... View Details

Keywords: Growth Equity; Investment Evaluation; Entrepreneurship; Private Equity; Investment; Strategy; Decision Making; United States

November 2015 (Revised August 2016)
Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett

In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details

Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry

19 Apr 2010
News

The Annual Report as Sustainability's Secret Weapon

July 2008
Exercise

Information Use by Managers in Decision Making: A Team Exercise

By: Amy C. Edmondson and Ann Cullen

The purpose of this exercise is to explore the challenges of information collection and analysis. Students will, experientially, gain insights into how information is used and be exposed to a framework for identifying and evaluating information. In addition, the... View Details

Keywords: Competency and Skills; Decision Making; Knowledge Use and Leverage; Managerial Roles; Business Processes; Groups and Teams

August 1989 (Revised May 1991)
Case

Grosvenor Park

By: William J. Poorvu and Katherine Sweetman

Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details

Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland

March 2008
Case

Cambrian House

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee

Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting... View Details

Keywords: Decision Choices and Conditions; Voting; Technological Innovation; Knowledge Management; Marketing Strategy; Open Source Distribution; Product Development; Strategic Planning; Business and Community Relations; Internet

June 1994
Case

Nicolas G. Hayek

By: John J. Gabarro and Dominik E.D. Zehnder

With very few exceptions, established premium producers eventually begin to lose market share and profitability to new, dynamic competitiors. These companies respond by focusing on their old success strategy without regard to changes in the marketplace. This is what... View Details

Keywords: Change Management; Leadership Style; Leading Change; Alignment; Innovation Leadership; Management Teams; Apparel and Accessories Industry

May 2017
Case

Buffer.com

By: Susanna Gallani, Tiffany Y. Chang, Brian J. Hall and Jee Eun Shin

Social media company Buffer wanted to establish clear company values early in its growth. One of these values was a commitment to transparency in its company practices. Buffer openly shared its business strategies and fundraising decks, among lots of other information.... View Details

Keywords: Compensation; Compensation Design; Company Values; Culture; Transparency; Compensation and Benefits; Organizational Culture; Values and Beliefs

September 2012
Supplement

Hiroshi Mikitani Reflects and Provides Early Updates on Englishnization (November, 2011)

By: Tsedal Neeley

CEO of Rakuten, Hiroshi Mikitani, candidly responds to controversial questions about his Englishnization strategy and implementation across 7,100 employees a year and a half later: Did he make an impulsive move when he mandated English as the company language? Why does... View Details

Keywords: Language; Culture; Communication Barriers; Dynamic Global Marketplace; Rapid Change; Change Management; Ethnicity; Communication; Globalization; Management Teams; Japan

June 2013 (Revised January 2024)
Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

April 2005 (Revised January 2006)
Case

Protege Partners: The Capacity Challenge

By: Randolph B. Cohen

In February 2005, Jeffrey Tarrant (HBS '85) and Ted Seides (HBS '99) considered their strategy for Protege Partners, founded in July 2002 as a fund of hedge funds (FOHF) specializing in small hedge funds. Protege's assets under management had grown to $1.1 billion, and... View Details

Keywords: Organizational Change and Adaptation; Business Growth and Maturation; Investment Funds; Financial Services Industry

01 Jan 2007
News

Young Global Leader, World Economic Forum

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