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September 2007 (Revised January 2008)
Case

Tata Motors: The Tata Ace

By: Krishna G. Palepu and Vishnu Srinivasan

Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details

Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India

28 Feb 2020
News

The Capital That Ate Wellness Is Going to Eat Your Mushrooms

2024
Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details

Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

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04 Jan 2018
Working Paper Summaries

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage

2017
Article

Self-Managing Organizations: Exploring the Limits of Less-Hierarchical Organizing

By: Michael Y. Lee and Amy C. Edmondson

Fascination with organizations that eschew the conventional managerial hierarchy and instead radically decentralize authority has been longstanding, albeit at the margins of scholarly and practitioner attention. Recently, however, organizational experiments in radical... View Details

Keywords: Self-Managed Organizations; Self-Managed Teams; Self-organizing Systems; Self-managing Organizations; Flat Organization; Decentralization; Organization Design; Non-hierarchical Organizations; Less-hierarchical Organizing; Organizational Structure; Organizational Design; Research

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January 2018
Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer

After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details

July 2017
Background Note

An Overview of the NGO and Philanthropy Sectors in India

By: V. Kasturi Rangan and Shashank Shah

The note provides an overview of the size and structure of India’s philanthropic sector. It describes the evolution of the sector and its size in numbers and money. It also provides brief descriptions of selected NGOs/Nonprofits in India in different categories to give... View Details

Keywords: Social Sector; Nonprofit Sector; Philanthropic Sector; Philanthropy and Charitable Giving; Nonprofit Organizations; India

26 May 2020
News

35 Ways to Jump-Start Your Emergency Savings

21 Nov 2021
News

Say My Name

October 2018 (Revised February 2018)
Case

Masayoshi Son and the Vision Fund

By: Tom Nicholas, Ramana Nanda and Benjamin N. Roth

In October 2016, SoftBank Group Corp., the Japanese conglomerate giant caused a significant shock to the worldwide market for venture capital and private equity by announcing the Vision Fund, the largest tech investment fund in the world at close to $100 billion. The... View Details

Keywords: Strategy; Venture Capital; Private Equity; Entrepreneurship; Competitive Strategy

26 Feb 2020
News

Think Twice Before You Invest in a Private-Equity Fund

Research Summary

Utilizing Display, Feature and Price Promotions: Getting the Biggest Bang for the Buck

Firms are continuously looking for more efficient ways to influence consumers to purchase their brand. Professor Lemon is conducting research to understand what motivates consumers' purchases of products and services. Her research suggests new strategies for category... View Details

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (A)

The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether there is an opportunity for the product, and, if so, how it should be positioned. Main teaching objectives are to... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Market Participation; Health Industry

05 Sep 2012
First Look

First Look: September 5

Vijayaraghavan Publication:Harvard Business Review 90, no. 9 (September 2012) Abstract An abstract is unavailable at this time. Read the article: http://hbr.org/2012/09/should-you-listen-to-the-customer/ar/1 'I'll Have One of Each': How Separating Rewards into... View Details

Keywords: Sean Silverthorne

Provenance Paradox and Country of Origin Branding

Since a product's country of origin of the product establishes its authenticity, companies from emerging markets are unable to price products comparably to similar firms from developed markets. This problem of establishing authenticity, called the "provenance paradox,"... View Details

Second Quarter 2008
Article

How Does Investor Sentiment Affect the Cross-Section of Returns

By: Malcolm Baker, Johnathan Wang and Jeffrey Wurgler

Broad waves of investor sentiment should have larger impacts on securities that are more difficult to value and to arbitrage. Consistent with this intuition, we find that when an index of investor sentiment takes low values, small, young, high volatility,... View Details

Keywords: Volatility; Behavioral Finance; Stocks; Investment; Investment Return; Attitudes