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  • March 2022 (Revised May 2022)
  • Case

Reclaiming the Land of Purple: Purpl’s Mission to Unlock Finance in Lebanon

By: Lauren Cohen and Grace Headinger
Karl Naim, Co-Founder and CEO of Purpl, embarked on a venture to lower remittance costs for his native Lebanon. Since October 2019, the Lebanese economy had entered a free fall as its banking sector collapsed and large swathes of its population were plunged into... View Details
Keywords: Business Startup; Fintech; Inflation; Deflation; Cross-border Frictions; Remittances; Business Startups; Diasporas; Financial Crisis; Money; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Poverty; Financial Institutions; Banking Industry; Financial Services Industry; Technology Industry; Lebanon
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Cohen, Lauren, and Grace Headinger. "Reclaiming the Land of Purple: Purpl’s Mission to Unlock Finance in Lebanon." Harvard Business School Case 222-078, March 2022. (Revised May 2022.)
  • April 2019
  • Technical Note

A Note on Boards in VC-Backed Ventures

By: Shikhar Ghosh, Ramana Nanda, Suraj Srinivasan and Terrence Shu
What is the value of a Board, and why does a company need one? The note documents the formal role of a Board of Directors as going beyond simply acting as legal representation of corporate ownership. Moreover, this role changes as the company moves through different... View Details
Keywords: Founders; Business Startup; Board; Board Of Directors; Business Startups; Governing and Advisory Boards; Venture Capital; Entrepreneurship
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Ghosh, Shikhar, Ramana Nanda, Suraj Srinivasan, and Terrence Shu. "A Note on Boards in VC-Backed Ventures." Harvard Business School Technical Note 819-128, April 2019.
  • 15 Dec 2020
  • Working Paper Summaries

Biased Sampling of Early Users and the Direction of Startup Innovation

Keywords: by Ruiqing Cao, Rembrand Koning, and Ramana Nanda
  • September 2018 (Revised November 2018)
  • Case

Careem: Base Camp or Mountain Peak? Designing an OS for Scaling

By: Shikhar Ghosh, Gamze Yucaoglu and Alpana Thapar
This case focuses on designing a fast growing organization. It is part of a two-case set that is taught together to cover the scaling journey.
Careem, a Dubai-based ride-hailing service aimed to ‘simplify and improve the lives of people, and build an awesome... View Details
Keywords: Scale; Values; Rights; Operating Systems; Business Startup; Transportation; Organizational Design; Entrepreneurship; Information Technology; Organizational Culture; Values and Beliefs; Decision Making; Managerial Roles; Dubai; United Arab Emirates; Middle East
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Ghosh, Shikhar, Gamze Yucaoglu, and Alpana Thapar. "Careem: Base Camp or Mountain Peak? Designing an OS for Scaling." Harvard Business School Case 819-049, September 2018. (Revised November 2018.)
  • August 2016
  • Case

Collective Academy

By: Shikhar Ghosh and Christopher Payton
This case is about making the decision to become an entrepreneur and early challenges in setting up a business model and team. In 2015, Pato Bichara co-founded Collective Academy to create an affordable, three-year undergraduate experience to infuse innovation into... View Details
Keywords: Early Stage; Team Building; Business Startup; Trade-offs; Risk; Founders' Agreements; Education; Entrepreneurship; Business Model; Business Startups; Decision Making; Technology Industry; Mexico; Latin America; United States
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Ghosh, Shikhar, and Christopher Payton. "Collective Academy." Harvard Business School Case 817-026, August 2016.
  • 24 Sep 2024
  • Research & Ideas

Why Small Businesses Deserve More Credit

substantial growth, because it looks as though they have been foregoing opportunities,” explains Kim. Whether a tech startup or a pet shop, small businesses are a major economic force, contributing 44... View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 2016
  • Working Paper

Are 'Better' Ideas More Likely to Succeed? An Empirical Analysis of Startup Evaluation

By: Erin L. Scott, Pian Shu and Roman M. Lubynsky
This paper studies the uncertainty associated with screening early stage ventures. Using data on 652 ventures in high-growth industries, we examine whether experienced entrepreneurs, executives, and investors can predict the outcomes of early stage ventures by reading... View Details
Keywords: Commercialization; Entrepreneurship; Business Startups
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Scott, Erin L., Pian Shu, and Roman M. Lubynsky. "Are 'Better' Ideas More Likely to Succeed? An Empirical Analysis of Startup Evaluation." Harvard Business School Working Paper, No. 16-013, July 2015. (Revised October 2016.)
  • September 2019 (Revised December 2019)
  • Case

Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as... View Details
Keywords: E-commerce; Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; United States
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Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)
  • March 2011
  • Background Note

Pitching Business Opportunities

By: Lynda M. Applegate, William R. Kerr and Alexis Brownell
This note can be used to develop a business plan pitch for a new venture. View Details
Keywords: Business Plan; Business Startups; Spoken Communication; Competency and Skills; Entrepreneurship
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Applegate, Lynda M., William R. Kerr, and Alexis Brownell. "Pitching Business Opportunities." Harvard Business School Background Note 811-086, March 2011.
  • April 2018
  • Article

We Ask Men to Win & Women Not to Lose: Closing the Gender Gap in Startup Funding

By: Dana Kanze, Laura Huang, Mark Conley and E. Tory Higgins
Male entrepreneurs are known to raise higher levels of funding than their female counterparts, but the underlying mechanism for this funding disparity remains contested. Drawing upon Regulatory Focus Theory, we propose that the gap originates with a gender bias in the... View Details
Keywords: Business Startups; Finance; Gender; Prejudice and Bias
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Kanze, Dana, Laura Huang, Mark Conley, and E. Tory Higgins. "We Ask Men to Win & Women Not to Lose: Closing the Gender Gap in Startup Funding." Academy of Management Journal 61, no. 2 (April 2018): 586–614.
  • January 2017
  • Case

Kada Orthopedics: A Bone of Contention

By: Kevin Schulman and Matt Strickland
Kada Orthopedics is a small implantable orthopedic device manufacturer founded by industry veterans trying to sell stable-technology products to an increasingly cost-conscious healthcare market. Although they have marginally successful product in early 2016, the... View Details
Keywords: Market Design; Growth And Development Strategy; Health Care; Business Startup; Growth and Development; Health Care and Treatment; Medical Specialties; Business Startups; Supply and Industry; Medical Devices and Supplies Industry; United States
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Schulman, Kevin, and Matt Strickland. "Kada Orthopedics: A Bone of Contention." Harvard Business School Case 317-091, January 2017.
  • January 2014 (Revised December 2024)
  • Case

MuMaté: Funding Growth

By: Shikhar Ghosh, Joseph Fuller, Thomas R. Eisenmann, Alex Godden and Andrew Sandoe
Keywords: Startup; Business Startups; Financing and Loans; Venture Capital; Consumer Products Industry; United States
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Ghosh, Shikhar, Joseph Fuller, Thomas R. Eisenmann, Alex Godden, and Andrew Sandoe. "MuMaté: Funding Growth." Harvard Business School Case 814-063, January 2014. (Revised December 2024.)
  • January 2003 (Revised May 2005)
  • Case

Zipcar: Refining the Business Model

By: Myra M. Hart, Michael J. Roberts and Julia Stevens
Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior... View Details
Keywords: Service Operations; Renting or Rental; Business Model; Business Plan; Entrepreneurship; Economic Growth; Management Skills; Transportation; Business Startups; Financial Strategy; Corporate Finance; Growth and Development Strategy; Transportation Industry; Service Industry
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Hart, Myra M., Michael J. Roberts, and Julia Stevens. "Zipcar: Refining the Business Model." Harvard Business School Case 803-096, January 2003. (Revised May 2005.)
  • November 2011 (Revised December 2012)
  • Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
  • 2022
  • Working Paper

The Transformation of Self Employment

By: Innessa Colaiacovo, Margaret Dalton, Sari Pekkala Kerr and William R. Kerr
Over the past half-century, while self-employment has consistently accounted for around one in ten of the United States workforce, its composition has changed. Since 1970, industries with high startup capital requirements have declined from 53% of self-employment to... View Details
Keywords: Self-employment; Startup Investment; Occupational Choice; Financing; Small Business; Entrepreneurship; Business Startups; Financing and Loans
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Colaiacovo, Innessa, Margaret Dalton, Sari Pekkala Kerr, and William R. Kerr. "The Transformation of Self Employment." Harvard Business School Working Paper, No. 22-051, January 2022.
  • September 2019 (Revised December 2019)
  • Supplement

Anthony Soohoo: Retrospection on Dot & Bo

By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
The case describes the final year of the once-promising furniture e-tailer, Dot & Bo, that included a challenging fundraising market, troubles with logistics and operations, and a team tragedy. The founder looks back at the experience and shares his learnings about... View Details
Keywords: Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; Learning; E-commerce; United States
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Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo: Retrospection on Dot & Bo." Harvard Business School Supplement 820-037, September 2019. (Revised December 2019.)
  • March 2022 (Revised February 2024)
  • Case

Emeritus: Achieving Impact, Providing Access (A)

By: Ashish Nanda and Zack Kurtovich
In June 2019, Emeritus cofounders Ashwin Damera (HBS MBA 2005) and Chaitanya Kalipatnapu were thrilled with the rapid growth of Emeritus. Damera and Kalipatnapu believed that Emeritus, established in July 2015 to offer online executive education, was only in the early... View Details
Keywords: Education Technology; Professional Service Firm; Startup; Digital Strategy; Global Business; Global Firm; Platform Business; Business Startups; Growth and Development; Growth and Development Strategy; Entrepreneurship; Executive Education; Strategy; Education Industry; India
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Nanda, Ashish, and Zack Kurtovich. "Emeritus: Achieving Impact, Providing Access (A)." Harvard Business School Case 722-429, March 2022. (Revised February 2024.)
  • 2013
  • Book

Managing Startups: Best Blog Posts

By: Tom Eisenmann
Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided... View Details
Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model
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Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
  • December 2019 (Revised February 2024)
  • Teaching Note

Ripple: The Business of Crypto and Ripple 2023

By: David B. Yoffie
The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details
Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy
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Yoffie, David B. "Ripple: The Business of Crypto and Ripple 2023." Harvard Business School Teaching Note 720-418, December 2019. (Revised February 2024.)
  • October 2021
  • Supplement

Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)

By: James K. Sebenius and Alex Green
When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
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Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)." Harvard Business School Supplement 922-013, October 2021.
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