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(9,846)
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Show Results For
- All HBS Web
(9,846)
- People (21)
- News (2,435)
- Research (5,970)
- Events (47)
- Multimedia (136)
- Faculty Publications (4,023)
- 2000
- Chapter
Emerging Market Business Groups, Foreign Investors, and Corporate Governance
By: Tarun Khanna and Krishna G. Palepu
Keywords: Emerging Markets; Business Ventures; Foreign Direct Investment; Corporate Governance; Globalized Economies and Regions
Khanna, Tarun, and Krishna G. Palepu. "Emerging Market Business Groups, Foreign Investors, and Corporate Governance." In Concentrated Corporate Ownership, edited by Randall Morck, 265–294. National Bureau of Economic Research Conference Report. University of Chicago Press, 2000.
- 2014
- Other Teaching and Training Material
Marketing Reading: Creating Customer Value
By: Sunil Gupta
This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what... View Details
Keywords: Consumer Behavior; Consumer Marketing; Customer Experience; Network Effects; Service Profit Chain; Total Customer Value
Gupta, Sunil. "Marketing Reading: Creating Customer Value." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8176, 2014.
- 12 Jun 2009
- Research Event
Business Summit: Lawrence Summers on Market Capitalism’s Historic Opportunity
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Speaker: Lawrence H. Summers, Director of the... View Details
- 1995
- Manual
Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual
By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.
Keywords: Marketing Strategy
- 1998
- Working Paper
Emerging Market Business Groups, Foreign Investors, and Corporate Governance
By: Tarun Khanna and Krishna G. Palepu
- 2018
- Working Paper
Oral History and Writing the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This working paper highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details
Jones, Geoffrey, and Rachael Comunale. "Oral History and Writing the Business History of Emerging Markets." Harvard Business School Working Paper, No. 19-056, November 2018.
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- November 2019
- Teaching Note
Magnus Resch: Transforming the Art Market Through Transparency
By: Henry McGee and Sarah Mehta
Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details
- Web
Resources on Indian Business History - Creating Emerging Markets
Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History Standard Reference Works Feb 2004 New Delhi: Oxford University Press Oxford History of Indian View Details
- 2020
- Book
Capitalism at Risk: How Business Can Lead
Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass... View Details
Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate Social Responsibility and Impact; Business and Community Relations; Corporate Strategy
Bower, Joseph L., Dutch Leonard, and Lynn S. Paine. Capitalism at Risk: How Business Can Lead. Updated and expanded ed. Boston: Harvard Business Review Press, 2020.
- Article
Milestones in Marketing
By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details
Quelch, John A., and Katherine Jocz. "Milestones in Marketing." Business History Review 82, no. 4 (Winter 2008): 827–838.
- September 2014
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
- September 2016 (Revised November 2017)
- Case
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
“A Warby Parker of mattresses? Somebody is going to do it. Why not us?”
This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator... View Details
Keywords: Mattress; Sleep; Marketing; Business Model; Marketing Channels; Adoption; Sales; Consumer Products Industry
Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Case 517-042, September 2016. (Revised November 2017.)
- 2012
- Working Paper
Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption
By: Kristina S. McElheran
This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external... View Details
Keywords: Investment; Technological Innovation; Leadership; Business Processes; Behavior; Motivation and Incentives; Technology Adoption; Manufacturing Industry; United States
McElheran, Kristina S. "Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption." Harvard Business School Working Paper, No. 10-104, June 2010. (Revised April 2011, October 2012.)
- 2014
- Working Paper
Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey
By: Asli M. Coplan and Geoffrey Jones
This working paper examines the origins and development of the Koç Group, which grew to be the largest business group in Turkey. This enterprise was an important actor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the... View Details
Keywords: Business Groups; Turkey; Entrepreneurship In Emerging Markets; Entrepreneurship; History; Government and Politics; Auto Industry; Banking Industry; Electronics Industry; Middle East; Europe
Coplan, Asli M., and Geoffrey Jones. "Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey." Harvard Business School Working Paper, No. 15-035, November 2014.
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 16 Jul 2014
- HBS Case
Marketing Obamacare
the others tallied up levels of enrollment far above the national average. How did they do it? Quelch looked at one of those success stories—Connecticut—for clues. In a new Harvard Business School case co-written with researcher Michael... View Details
- 2011
- Book
Capitalism at Risk: Rethinking the Role of Business
The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. The global financial meltdown of 2008 nearly triggered another Great Depression, economies in Europe are still teetering, and powerful... View Details
Keywords: Business And Society; Economic Systems; Economic Growth; Leading Change; Business and Community Relations; Business and Stakeholder Relations; Business Strategy
Bower, Joseph L., Herman B. Leonard, and Lynn S. Paine. Capitalism at Risk: Rethinking the Role of Business. Boston: Harvard Business Review Press, 2011. (Published in Chinese as "Qi ye zai jing ji zhong de jue se," Beijing: China Machine Press, 2012. Published in Japanese as ハーバードが教える 10年後に生き残る会社、消える会社, Tokuma Shoten Publishing Co., Ltd., 2013.)