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  • October 1994 (Revised January 1997)
  • Case

Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)

By: V. Kasturi Rangan and Marie Bell
Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details
Keywords: Business Divisions; Forecasting and Prediction; Marketing Strategy; Product Launch; Sales; Commercialization; Consumer Products Industry; Food and Beverage Industry
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Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)." Harvard Business School Case 595-035, October 1994. (Revised January 1997.)
  • May 1990 (Revised October 1993)
  • Case

Nova Chemical Corporation

A diversified chemical company must decide whether to sell its basic chemicals division and expand the specialty chemicals division. View Details
Keywords: Restructuring; Business Divisions; Decision Making; Chemical Industry
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Mason, Scott P. "Nova Chemical Corporation." Harvard Business School Case 290-059, May 1990. (Revised October 1993.)
  • April 1993 (Revised May 1993)
  • Case

Northern Telecom (A): Greenwich Investment Proposal

By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada
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Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal." Harvard Business School Case 593-103, April 1993. (Revised May 1993.)
  • June 1996
  • Case

Becton Dickinson: Managing the Global Enterprise, 1996

Becton Dickinson, a U.S.-based maker of medical and diagnostic devices, has been organized into a mixed structure of U.S.-based divisions and country/region organizations. In 1995, three businesses shifted to become worldwide divisions, forcing a reexamination of the... View Details
Keywords: Organizational Change and Adaptation; Business or Company Management; Multinational Firms and Management; Organizational Structure; Medical Devices and Supplies Industry; United States
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Rosenzweig, Philip M. "Becton Dickinson: Managing the Global Enterprise, 1996." Harvard Business School Case 396-420, June 1996.
  • February 1999
  • Case

Tektronix, Inc.: Global ERP Implementation

By: Robert D. Austin, Richard L. Nolan, George Francis Westerman III and Mark J. Cotteleer
Reviews Tektronix's implementation of an Enterprise Resource Planning (ERP) solution in all three of its global business divisions. This case tells the story of three implementations, each with its own character and requirements. Tektronix managers needed to... View Details
Keywords: Business Model; Transformation; Globalized Markets and Industries; Information Management; Management Skills; Management Style; Strategic Planning; Problems and Challenges; Electronics Industry
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Austin, Robert D., Richard L. Nolan, George Francis Westerman III, and Mark J. Cotteleer. "Tektronix, Inc.: Global ERP Implementation." Harvard Business School Case 699-043, February 1999.
  • November 1984 (Revised May 1989)
  • Case

Wright Line, Inc. (A)

The Wright Line division of Barry Wright sells accessories used to store, protect, and provide access to computer media such as cards, tapes, and diskettes. With the explosive growth in the business computer market and the pronounced trend toward decentralized use, the... View Details
Keywords: Salesforce Management; Product Marketing; Computer Industry
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Corey, E. Raymond. "Wright Line, Inc. (A)." Harvard Business School Case 585-135, November 1984. (Revised May 1989.)
  • August 1998 (Revised July 2002)
  • Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
  • October 1993 (Revised September 1994)
  • Case

Northern Telecom (A): Greenwich Investment Proposal (Condensed)

By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada
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Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)." Harvard Business School Case 594-051, October 1993. (Revised September 1994.)
  • November 2024
  • Supplement

FedEx Cyberattack (B): Reflections and Lessons

By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter
Set in 2024, this (B) case provides an update to the (A) case (no. 625-049) about a devastating cyberattack that destroyed thousands of computers and business systems at FedEx’s European division in 2017. It describes lessons learned and changes made in the wake of the... View Details
Keywords: Cybersecurity; Disruption; Crisis Management; Organizational Change and Adaptation; Europe
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Gibson, Hise, Frank Nagle, Alicia Dadlani, and Martha Hostetter. "FedEx Cyberattack (B): Reflections and Lessons ." Harvard Business School Supplement 625-059, November 2024.
  • February 2000 (Revised October 2000)
  • Case

E-commerce at Williams-Sonoma

By: Rosabeth M. Kanter and Daniel Galvin
Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed... View Details
Keywords: Change Management; Internet and the Web; Trade; Corporate Strategy; Organizational Change and Adaptation; Operations; Information Technology; Technological Innovation; Information Technology Industry; Retail Industry; California
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Kanter, Rosabeth M., and Daniel Galvin. "E-commerce at Williams-Sonoma." Harvard Business School Case 300-086, February 2000. (Revised October 2000.)
  • April 2014
  • Supplement

Ingrid Johnson: Reflections on Leading Change

By: Michael Tushman
This case discusses the issue of leading change at the business banking division of Nedbank, a prominent South African bank, between 2005 and 2009. (This timeframe, beginning just 11 years after Apartheid's end, covers Ingrid Johnson's leadership of this division... View Details
Keywords: Leading Change; Restructuring; Personal Development and Career; Commercial Banking; Banking Industry; South Africa
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Tushman, Michael. "Ingrid Johnson: Reflections on Leading Change." Harvard Business School Video Supplement 414-709, April 2014.
  • January 2013
  • Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley
The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details
Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry
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Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning." Harvard Business School Brief Case 913-545, January 2013.
  • December 2009
  • Article

Empire-Building or Bridge-Building? Evidence from New CEOs' Internal Capital Allocation Decisions

By: Yuhai Xuan
This article investigates how the job histories of CEOs influence their capital allocation decisions when they preside over multi-divisional firms. I find that, after CEO turnover, divisions not previously affiliated with the new CEO receive significantly more capital... View Details
Keywords: Business Divisions; Decision Choices and Conditions; Capital Budgeting; Financial Management; Managerial Roles; Resource Allocation
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Xuan, Yuhai. "Empire-Building or Bridge-Building? Evidence from New CEOs' Internal Capital Allocation Decisions." Review of Financial Studies 22, no. 12 (December 2009): 4919–4948. (Online Appendix.)
  • September 2019 (Revised June 2020)
  • Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details
Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan
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Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
  • October 1984
  • Case

NIKE (F1)

Concerns a specific strategic decision--should the apparel division expand rapidly? The teaching plan would highlight the pros and cons of such a move. View Details
Keywords: Decisions; Cost vs Benefits; Expansion; Business Divisions; Apparel and Accessories Industry; Sports Industry
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Christensen, C. Roland. "NIKE (F1)." Harvard Business School Case 385-040, October 1984.
  • May 2008 (Revised August 2009)
  • Case

Intel NBI: MXP Digital Media Processor

By: Willy C. Shih and Thomas Thurston
"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details
Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States
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Shih, Willy C., and Thomas Thurston. "Intel NBI: MXP Digital Media Processor." Harvard Business School Case 608-100, May 2008. (Revised August 2009.)
  • July 2012
  • Case

Shut It Down?

By: Clayton Rose
Meredith, the head of a major division of a financial firm, must confront an unexpected response and challenge from a senior colleague when she proposes shutting down an underperforming unit. View Details
Keywords: Change Management; Collaboration; Business Units; Business Exit or Shutdown; Leadership; Strategy; Financial Services Industry
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Rose, Clayton. "Shut It Down?" Harvard Business School Case 313-001, July 2012.
  • October 2009 (Revised March 2011)
  • Case

Qualcomm Incorporated 2009

By: David B. Yoffie, Andrei Hagiu and Elizabeth A. Kind
Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular... View Details
Keywords: Business Units; Diversification; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry
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Yoffie, David B., Andrei Hagiu, and Elizabeth A. Kind. "Qualcomm Incorporated 2009." Harvard Business School Case 710-433, October 2009. (Revised March 2011.)
  • June 1997 (Revised May 1998)
  • Case

Mobil USM&R (A1)

By: Robert S. Kaplan
First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details
Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States
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Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
  • August 2001
  • Supplement

Teradyne-Managing Discontinuous Change

By: Joseph L. Bower and Sonja Ellingson Hout
Presents the top executives of Teradyne. Alex d'Arbeloff, the CEO who drove the project, Jim Prestridge, the vice chairman (and top engineer), Owen Robbins, vice chairman and CFO, and Ed Rogus, the division head who wouldn't fund Aurora. View Details
Keywords: Business Divisions; Change Management; Projects; Management Teams
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Bower, Joseph L., and Sonja Ellingson Hout. "Teradyne-Managing Discontinuous Change." Harvard Business School Video Supplement 302-804, August 2001.
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