Publications
Publications
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- All HBS Web
(712)
- Faculty Publications (280)
- 2013
- Chapter
Capturing History: The Case of the Federal Radio Commission in 1927
By: David Moss and Jonathan Lackow
In the study of regulation (and political economy more generally), there is a danger that historical inferences from theory may infect historical tests of theory. It is imperative, therefore, that historical tests always involve a vigorous search not only for... View Details
- November 2012
- Case
Bonnier: Digitalizing the Media Business
By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital... View Details
- October 2012
- Case
Lin TV Corp
By: David Scharfstein, Erik Stafford and Joel Heilprin
This case considers the valuation of Lin TV, a publicly-traded company with 30 TV stations. The case highlights how a change in operating strategy can enhance the firm's value, and considers the effect of consolidation within the industry on firm value. View Details
- September 2012
- Case
Ringier - Building a Digital-Age Media Company
Overview of the strategic re-orientation and diversification of Ringier, a Swiss based media company, as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape. View Details
- August 2012 (Revised October 2015)
- Case
LinkedIn Corporation, 2012
By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
- July 2012 (Revised May 2013)
- Case
Monocle
By: Eugene Soltes and Sara Hess
Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse... View Details
- 2012
- Working Paper
No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events
By: Jiao Luo, Stephan Meier and Felix Oberholzer-Gee
One of the benefits of Corporate Social Responsibility (CSR) programs, it has been argued, is that they build up a reservoir of public good will, shielding companies in times of trouble. In this paper, we test the view that CSR provides protection from public ire by... View Details
- September 2011 (Revised March 2014)
- Case
Brightcove, Inc. in 2007
By: Andrei Hagiu and David B. Yoffie
Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details
- June 2011 (Revised May 2012)
- Case
Procter & Gamble: Marketing Capabilities
By: Rebecca M. Henderson and Ryan Johnson
P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
- March 2011
- Case
Valuation of AirThread Connections
By: Erik Stafford and Joel L. Heilprin
This case can be used as a capstone valuation exercise for first-year MBA students in an introductory finance course. A senior associate in the business development group at American Cable Communications, one of the largest cable companies in the U.S., must prepare a... View Details
Keywords: Communication; Present Value; Tax Accounting; Capital Costs; Synergy; Telephony; Wireless Technologies; Communication Technology; Assets; Cost of Capital; Valuation; Cash Flow; Capital Structure; Accounting; Wireless Technology; Media and Broadcasting Industry; Media and Broadcasting Industry
- January 2011
- Supplement
BBC America Showreel, Fall 2007
By: John A. Quelch
HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details
- January 2011
- Supplement
Interview with John Smith, CEO, BBC Worldwide
By: John A. Quelch
In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details
- January 2011
- Supplement
John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007
By: John A. Quelch
BBC Worldwide CEO, John Smith addresses AMP participants in October 2007. View Details
- January 2011 (Revised July 2012)
- Case
National Public Broadcasting
By: Richard S. Ruback and Royce Yudkoff
Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details
- December 2010 (Revised March 2011)
- Teaching Note
Comcast Corporation
By: Anita Elberse
Teaching Note for 507080. View Details
Keywords: Media and Broadcasting Industry
- Article
Marginality and Problem-Solving Effectiveness in Broadcast Search
By: Lars Bo Jeppesen and Karim R. Lakhani
We examine who the winners are in science problem-solving contests characterized by open broadcast of problem information, self-selection of external solvers to discrete problems from the laboratories of large R&D intensive companies, and blind review of solution... View Details
- August 2010 (Revised January 2020)
- Case
Rupert Murdoch: The Last Tycoon
By: Geoffrey Jones and Hari Balkrishna
The case examines the entrepreneurial career of Rupert Murdoch and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film... View Details