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Show Results For
- All HBS Web
(2,690)
- People (3)
- News (333)
- Research (1,876)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,249)
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- 01 Mar 2007
- News
Daniel Vasella
portfolio of product lines, setting Novartis apart from its global competitors. Although initially regarded by critics as too inexperienced to lead a multinational pharmaceutical company, Vasella has triumphed. Three years ago he was... View Details
- 01 Mar 2017
- News
Lego Stays on Script
fanatics. “Getting under the skin of the brand made it much easier to understand the right stories to tell and the right people to bring on to our team,” he says. The movie’s success was “gratifying on both a personal and a View Details
Keywords: Julia Hanna
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
historians—not just modern business gurus—if you're interested in mastering the power of strategy and the power of execution in your job." CURRENT READING Bush at War, by Bob Woodward A.G. Lafley has been credited with turning around... View Details
- 01 Aug 2014
- News
A closer look at the industry of beauty
entrepreneurial imagination: the ability to understand values and trends and to shape them into brands people want," says Jones. Jones describes how, as the industry gained momentum, it played a significant role in standardizing beauty... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
opportunity to learn brand-building and strategies from four top brand leaders. This year’s panel featured: Bahram Akradi, CEO, chairman, and founder of Life Time, a chain of fitness clubs focused on total... View Details
Keywords: Margie Kelley
- 01 Mar 2018
- News
Case Study: On the Record
to build capabilities that would be hard to replicate. Let’s build a plan here—not just to grow but to develop some long-term defensibility. Some record profits would be music to investors’ ears. —Jeffrey Glass (MBA 1994) Grow market share, View Details
Keywords: April White
- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future.... View Details
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a personal brand. A... View Details
- 28 May 2019
- News
Case Study: Building the Base
misjudged the results of the presidential election. A media junkie as far back as his middle school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only... View Details
- 01 Sep 2013
- News
Who Are We?
information. We owe it to those who passed away in the disaster to upgrade our systems to help save lives in any future calamity." —GE AGRICULTURE John Whiteside Grass Farmer, Wolf Creek Farm For years, the résumé of John Whiteside (MBA 1983) was classic HBS: He worked... View Details
- 01 Apr 1996
- News
New Releases
text introducing risk-reducing strategies such as hedging, portfolio diversification, insurance, and derivative market mechanisms. In addition, the book trains the reader in relevant methodologies, including... View Details
- 01 Sep 2010
- News
Reinventing the Annual Report
recognizing this, BMW Group several years ago began issuing a Sustainable Value Report detailing the energy and water consumed, waste removed, and volatile organic compounds per vehicle produced. BMW believes that its reputation as the world’s “greenest” car company... View Details
Keywords: Robert G. Eccles
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
- 01 Dec 2017
- News
HBS Online Certificate Programs Offer Unique Insight Into Business
Inspired by HBS’s distinctive pedagogy, it would be unlike anything else offered online. In addition to launching its first program, CORe (Credential of Readiness)—which teaches the fundamentals of business—HBS Online has created Certificate Programs, a View Details
- 24 Oct 2013
- News
Searching for a Better Society
invoicing and similar functions," he recalls. "I wanted to connect with the US, and I thought getting an MBA there would be a good entry point. I was accepted by all of the schools I applied to, and Columbia offered full tuition, but HBS had the best View Details
- 01 Sep 2009
- News
Make the Most of HBS Alumni Resources
’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being... View Details
- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The... View Details
- 01 Dec 2010
- News
The Transformers
social impact. And the way to magnify that impact is to give away valuable knowledge to anyone who can use it. Bridgespan is unique in another equally important way. It is a pioneer in the application of data-driven strategy and... View Details
- 01 Apr 1999
- News
Short Takes
revolutionized the ways in which managers have yoked IT to their organizations' needs. Successful navigation in today's Network Era relies, writes Nolan, on the development of new management practices. Winning strategies take advantage of... View Details
Keywords: Eileen K. McCluskey
- 15 Nov 2013
- News
Helping Bright Ideas Shine Again
capital firm he opened in 2004 (and closed in January 2013) that focused on the Internet, software, and mobile spaces. The experience taught him some important lessons, among them the benefits of restricting his number of investments. "Nueva Ventures had a View Details
Keywords: Robert S. Benchley