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Show Results For
- All HBS Web
(3,439)
- People (22)
- News (1,611)
- Research (1,383)
- Events (4)
- Multimedia (90)
- Faculty Publications (329)
- May 2020
- Case
Big Boom Beverages: Fight or Flight?
By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
- 11 Dec 2011
- News
Thinking green, and thinking big
- 16 Mar 2023
- Video
BiGS Ideas: Collaborating for Climate
- 14 Nov 2016
- News
Why Big Data Isn’t Enough
- 01 Dec 2003
- News
The Next Big Thing
It's a case of competition and strategy on a global scale, and the stakes could hardly be higher. The prize? Leadership in the realm of life sciences, a field that experts say will shape and dominate 21st-century enterprise. What city or region will become the... View Details
- October 2018 (Revised August 2023)
- Case
Safecast: Bootstrapping Human Capital to Big Data
By: Ethan Bernstein and Stephanie Marton
On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details
Keywords: Citizen Science; Creative Commons; Open Data; Open Architecture; Volunteer-based Organization; Fukushima Daiichi Nuclear Power Facility; 311; Nuclear; Radiation; Crowdsourcing; Bgeigie; Geiger Counters; Kickstarter; Sustainability; Sustainable Business And Innovation; Design; Energy Generation; Social Entrepreneurship; Human Capital; Innovation and Invention; Crisis Management; Organizational Structure; Organizational Design; Information Technology; Business Model; Energy Industry; Technology Industry; Japan; North and Central America; Europe
Bernstein, Ethan, and Stephanie Marton. "Safecast: Bootstrapping Human Capital to Big Data." Harvard Business School Case 419-033, October 2018. (Revised August 2023.)
- 19 Oct 2022
- Video
A Short Introduction to BiGS
- 26 Jul 2013
- News
Big 3 automakers thrive even as Detroit falters
- July 2021
- Article
Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance
By: Goran Calic and Maryam Ghasemaghaei
Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details
Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation
Calic, Goran, and Maryam Ghasemaghaei. "Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance." Journal of Business Research 131 (July 2021): 391–401.
- 01 Dec 2014
- News
Making Big Data Fashionable
When it comes to marketing next season’s trends, the brightest fashion brains rely on more than just last year’s numbers. They also tap into their own innate, if unscientific, intuition—what Trendalytics’ Karen Moon (MBA 2008) calls “the art of fashion.” While much of... View Details
- 01 Jun 2002
- News
Small Club, Big Impact
Photo: Justin A. Knight Africa Business Conference cochairs George Osawaye and Ngassam Ngnoumen (both MBA '02) and a team of student organizers began planning for the March event last August. They couldn't be more pleased with the... View Details
- 01 Jun 2023
- News
From Big Pharma to Startup
Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He... View Details
Keywords: April White
- 01 Jun 2009
- News
Big Bailouts, Little Debate
Duhigg Photo Courtesy Charles Duhigg As a business writer for the New York Times, I often bump into HBS classmates and alumni who ask me, in a whisper, “What’s the real story behind the economic crisis? There’s some hidden tale that... View Details
- 01 Sep 2012
- News
What’s the Big Idea?
call positive inner work life,” says Teresa Amabile, the Edsel Bryant Ford Professor of Business Administration. “That makes it more likely that employees will be creative in their thinking and productive in their work. So you get this... View Details
- 01 Jun 2012
- News
Pitfalls, Trade-Offs, Dreaming Big
ignores life’s vicissitudes and a venture’s changing business requirements. Imposing vesting terms on themselves and their cofounders can offer some protection for founders and the venture. “Rich vs. King” is a concept that you’ve... View Details
- 27 Oct 2022
- News
John Middleton’s Big Swing
counterintuitive strategy in a stat-driven era, but one that has paid great dividends. “The desire to do something special, to do something great, is a passion,” Middleton told the Times shortly after signing Harper. “It’s not grounded in View Details
- 2014
- Chapter
Too Big To Trust? Managing Stakeholder Trust in Business in the Post-Bail-Out Economy
By: Deepak Malhotra
This chapter considers the aftermath of the financial crisis of 2008, and specifically the subsequent “bail-out” of the large financial institutions by the American government, from the perspective of trust in the post-bail-out economy. The author considers the impacts... View Details
Malhotra, Deepak. "Too Big To Trust? Managing Stakeholder Trust in Business in the Post-Bail-Out Economy." Chap. 3 in Public Trust in Business, edited by Jared D. Harris, Brian Moriarty, and Andrew C. Wicks, 51–85. Cambridge University Press, 2014.
- 19 Dec 2018
- News