Publications

February 2013
Article

Commitment and Behavior Change: Evidence from the Field

By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson

Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect... View Details

Keywords: Behavior; Marketing

Research Summary

Risk, Trust and Escalation Behavior of Owner Managers

By: Cynthia A. Montgomery

Professor Montgomery and Professor Deepak Malhotra (HBS), together with scientists from Harvard's Program on Evolutionary Dynamics, are studying risk-related decision making of owner managers in newly-founded and established companies. This experimental... View Details

Article

Ethical Blind Spots: Explaining Unintentional Unethical Behavior

By: Ovul Sezer, F. Gino and Max H. Bazerman

People view themselves as more ethical, fair, and objective than others, yet often act against their moral compass. This paper reviews recent research on unintentional unethical behavior and provides an overview of the conditions under which ethical blind spots lead... View Details

Keywords: Behavior; Ethics; Decision Choices and Conditions

Research Summary

Research Summary

By: Jeffrey T. Polzer

Jeff Polzer is the UPS Foundation Professor of Human Resource Management in the Organizational Behavior Unit at Harvard Business School. He studies how people collaborate in teams and across... View Details

Research Summary

Research Thrust

By: Rakesh Khurana

I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details

September 2016
Article

Bounded Awareness: Implications for Ethical Decision Making

By: Max Bazerman and Ovul Sezer

In many of the business scandals of the new millennium, the perpetrators were surrounded by people who could have recognized the misbehavior, yet failed to notice it. To explain such inaction, management scholars have been developing the area of behavioral ethics and... View Details

Keywords: Ethics

Research Summary

Experience and description-based decision making.

Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details

January 2012
Article

Paying to Be Nice: Consistency and Costly Prosocial Behavior

By: Ayelet Gneezy, Alex Imas, Amber Brown, Leif D. Nelson and Michael I. Norton

Building on previous research in economics and psychology, we propose that the costliness of initial prosocial behavior positively influences whether that behavior leads to consistent future behaviors. We suggest that costly prosocial behaviors serve as a signal of... View Details

Keywords: Behavior; Perception; Performance Consistency; Identity

March 2018 (Revised September 2023)
Case

X: The Foghorn Decision

By: Robert S. Huckman, Karim R. Lakhani and Kyle R. Myers

In February 2016, Kathy Hannun—a project leader at X, Alphabet Inc.'s so-called "moonshot factory"—had to prepare a recommendation for the senior leadership of X regarding the future of Foghorn, a project she was leading to develop a carbon-neutral process for... View Details

Keywords: Innovation; R＆D Project Management; Radical Innovation; Clean Technology; Innovation and Management; Technological Innovation; Energy; Research and Development; Projects; Management; Decision Choices and Conditions; Technology Industry; Energy Industry; Green Technology Industry; California

Educators

Purchase

1980
Article

The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects

By: Rohit Deshpandé

January 1985
Case

Business Research Corp. (A)

By: William A. Sahlman

Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details

Keywords: Strategy; Cost vs Benefits; Valuation; Investment Banking; Negotiation Participants; Negotiation Deal; Financing and Loans; Financial Strategy; Corporate Finance; Service Industry

19 Jul 2017
Research & Ideas

Why Government 'Nudges' Motivate Good Citizen Behavior

suitcases at the airport. But now agencies are finding that subtle “nudges” can motivate behavior much better than ads, fines, or deadlines. Nudges, or small changes to the context in which decisions are... View Details

Keywords: by Michael Blanding

Article

Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics

By: Thomas Astebro, Holger Herz, Ramana Nanda and Roberto A. Weber

There is a growing body of evidence that many entrepreneurs seem to enter and persist in entrepreneurship despite earning low risk-adjusted returns. This has lead to attempts to provide explanations—using both standard economic theory and behavioral economics—for why... View Details

Keywords: Entrepreneurship; Personal Characteristics; Attitudes; Behavior