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  • 28 Jul 2008
  • Research & Ideas

Making the Decision to Franchise (or not)

challenge of serving customers with different preferences and behaviors when that model is stretched across multiple markets." As a starting point in their research, the authors focused on the organizational View Details
Keywords: by Julia Hanna; Retail
  • Research Summary

Research overview

The growth of consumer review websites over the past decade has revolutionized the way in which consumers learn about product quality. The centrality of information to consumer welfare has also been underscored in public policy debates, where quality disclosure has... View Details
  • Research Summary

Current Research

 

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

  • Research Summary

Overview

Associate Professor Yael Grushka-Cockayne's research and teaching activities focus on data science, forecasting, project management, and behavioral decision-making. View Details
Keywords: Data Science; Project Management; Forecasting; Behavior And Behavioral Decision Making
  • Research Summary

Research Summary

By: Ranjay Gulati

My research focuses on how to unlock organizational potential and unleash human potential.

Unlocking organizational potential involves a deep dive into how enterprises can achieve enduring success. This includes applying strategic frameworks to drive... View Details

  • fall 2008
  • Article

Toward a Theory of Behavioral Operations

By: Francesca Gino and Gary P. Pisano
Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are... View Details
Keywords: Management Systems; Operations; Mathematical Methods; Behavior; Cognition and Thinking; Perspective; Theory
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Gino, Francesca, and Gary P. Pisano. "Toward a Theory of Behavioral Operations." Manufacturing & Service Operations Management 10, no. 4 (fall 2008): 676–691.
  • 13 Aug 2012
  • Research & Ideas

When Good Incentives Lead to Bad Decisions

readily be reclaimed by investors in the firm who lost money." In a new research paper, coauthored with World Bank economists Martin Kanz and Leora Klapper, Cole explores how various performance incentives affect lending View Details
Keywords: by Carmen Nobel; Banking
  • Article

Ethical Blind Spots: Explaining Unintentional Unethical Behavior

By: Ovul Sezer, F. Gino and Max H. Bazerman
People view themselves as more ethical, fair, and objective than others, yet often act against their moral compass. This paper reviews recent research on unintentional unethical behavior and provides an overview of the conditions under which ethical blind spots lead... View Details
Keywords: Behavior; Ethics; Decision Choices and Conditions
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Sezer, Ovul, F. Gino, and Max H. Bazerman. "Ethical Blind Spots: Explaining Unintentional Unethical Behavior." Special Issue on Morality and Ethics edited by Francesca Gino and Shaul Salvi. Current Opinion in Psychology 6 (December 2015): 77–81.
  • September 2016
  • Article

Bounded Awareness: Implications for Ethical Decision Making

By: Max Bazerman and Ovul Sezer
In many of the business scandals of the new millennium, the perpetrators were surrounded by people who could have recognized the misbehavior, yet failed to notice it. To explain such inaction, management scholars have been developing the area of behavioral ethics and... View Details
Keywords: Ethics
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Bazerman, Max, and Ovul Sezer. "Bounded Awareness: Implications for Ethical Decision Making." Organizational Behavior and Human Decision Processes 136 (September 2016): 95–105.
  • 1980
  • Article

The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects

By: Rohit Deshpandé
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Deshpandé, Rohit. "The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects." Proceedings of the Annual Meeting of the Southern Marketing Association (1980): 482–485.
  • Research Summary

Quality disclosure and consumer behavior

Professor Luca has investigated the relationship among quality disclosure, salience, and consumer behavior. He has found that when colleges are presented by rank in U.S. News & World Report, a one-rank improvement for an institution causes nearly a... View Details

  • Research Summary

Experience and description-based decision making.

Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details
  • Research Summary

Current Research

Information Dissemination in Capital Markets

 

Seeking to bridge economic theory and the role of individuals, Professor Brochet researches the transmission of information in capital markets. He has investigated the effects of information... View Details
  • March 2018 (Revised September 2023)
  • Case

X: The Foghorn Decision

By: Robert S. Huckman, Karim R. Lakhani and Kyle R. Myers
In February 2016, Kathy Hannun—a project leader at X, Alphabet Inc.'s so-called "moonshot factory"—had to prepare a recommendation for the senior leadership of X regarding the future of Foghorn, a project she was leading to develop a carbon-neutral process for... View Details
Keywords: Innovation; R&D Project Management; Radical Innovation; Clean Technology; Innovation and Management; Technological Innovation; Energy; Research and Development; Projects; Management; Decision Choices and Conditions; Technology Industry; Energy Industry; Green Technology Industry; California
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Huckman, Robert S., Karim R. Lakhani, and Kyle R. Myers. "X: The Foghorn Decision." Harvard Business School Case 618-060, March 2018. (Revised September 2023.)
  • February 2013
  • Article

Commitment and Behavior Change: Evidence from the Field

By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson
Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect... View Details
Keywords: Behavior; Marketing
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Baca-Motes, Katie, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan, and Leif D. Nelson. "Commitment and Behavior Change: Evidence from the Field." Journal of Consumer Research 39, no. 5 (February 2013): 1070–1084.
  • Article

Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics

By: Thomas Astebro, Holger Herz, Ramana Nanda and Roberto A. Weber
There is a growing body of evidence that many entrepreneurs seem to enter and persist in entrepreneurship despite earning low risk-adjusted returns. This has lead to attempts to provide explanations—using both standard economic theory and behavioral economics—for why... View Details
Keywords: Entrepreneurship; Personal Characteristics; Attitudes; Behavior
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Astebro, Thomas, Holger Herz, Ramana Nanda, and Roberto A. Weber. "Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics." Journal of Economic Perspectives 28, no. 3 (Summer 2014): 49–70.
  • October 2013
  • Article

The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior

By: N. E. Ruedy, C. Moore, F. Gino and M. Schweitzer
Many theories of moral behavior assume that unethical behavior triggers negative affect. In this paper, we challenge this assumption and demonstrate that unethical behavior can trigger positive affect, which we term a "cheater's high." Across six studies, we find that... View Details
Keywords: Moral Sensibility; Behavior; Satisfaction; Decision Making
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Ruedy, N. E., C. Moore, F. Gino, and M. Schweitzer. "The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior." Journal of Personality and Social Psychology 105, no. 4 (October 2013): 531–548.
  • February 2024 (Revised March 2024)
  • Teaching Note

X: The Foghorn Decision

By: Kyle Myers and Walter Frick
Teaching Note for HBS Case No. 618-060. View Details
Keywords: Alternative Energy; Energy Generation; Energy Sources; Climate Change; Green Technology; Selection and Staffing; Knowledge; Product Design; Product Development; Research and Development; Risk and Uncertainty; Science-Based Business; Innovation and Invention; Auto Industry; Biotechnology Industry; Chemical Industry; Computer Industry; Electronics Industry; Green Technology Industry; Technology Industry
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Myers, Kyle, and Walter Frick. "X: The Foghorn Decision." Harvard Business School Teaching Note 624-065, February 2024. (Revised March 2024.)
  • 2020
  • Working Paper

Machine Learning for Pattern Discovery in Management Research

Supervised machine learning (ML) methods are a powerful toolkit for discovering robust patterns in quantitative data. The patterns identified by ML could be used as an observation for further inductive or abductive research, but should not be treated as the result of a... View Details
Keywords: Machine Learning; Theory Building; Induction; Decision Trees; Random Forests; K-nearest Neighbors; Neural Network; P-hacking; Analytics and Data Science; Analysis
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Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres. "Machine Learning for Pattern Discovery in Management Research." Harvard Business School Working Paper, No. 19-032, September 2018. (Revised June 2020.)
  • 01 Nov 2010
  • Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

What determines whether decisions happen on the bottom, middle, or top rung of the corporate ladder? New research offers a surprising conclusion: The answer often lies in the technology that a company uses.... View Details
Keywords: by Carmen Nobel
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