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- All HBS Web (158)
- Faculty Publications (86)
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- 01 Mar 2006
- News
Drive-In Nation
For decades, the U.S. auto industry ruled America’s economy, shaped the country’s development, and influenced American culture and social mores. Now, buffeted by globalization and other powerful forces, it faces a moment of truth. The... View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
in improving processes. Retailers can certainly learn from the auto industry's experience. Like in manufacturing a few decades ago, there is a lot of low-hanging fruit in retail operations today. However, to harvest these fruits retailers... View Details
- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
- 16 Jan 2007
- First Look
First Look: January 16, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607034 Platform-Mediated Networks: Definitions and Core Concepts Harvard Business School Note 807-049 Purchase this note:... View Details
Keywords: Martha Lagace
- 28 Apr 2022
- Blog Post
Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities
budgets have entered the EV space.” The ads, she noted, confirm the growing consumer interest in and target market for electric vehicles. Tesla’s boast that it delivered 1 million cars last year shows “that the technology is viable and that consumers want it.” Searches... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
Business Administration at HBS, called luxury goods "a changing space, a space with extraordinary zip and excitement…Things are kicking along vigorously." "Simultaneous with that, there's all kinds of change," Koehn said, View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
tapes when everyone else was selling CDs," says Huber, noting that the antiquated nature of his analogy proves his point. “General Motors spent a billion dollars on my tuition.” GM's leadership team heeded the suggestion, not only... View Details
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
upgrade the nation's air traffic control system. Kanter acknowledged that the projects needed to address the country's infrastructure issues are not small, but noted that the US has a long history of taking on big national purpose... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details
- 10 Jun 2008
- First Look
First Look: June 10, 2008
equal to multiples of their own budget through front-lines process innovation and support of staff on-the-floor. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607130 Broadband and Video Games: Playing and Winning Together Harvard... View Details
Keywords: Martha Lagace
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
had passed. Webvan is an example of the fact that, as noted above, being young and entrepreneurial is no safeguard against denial. Webvan's backers convinced themselves that the dot-com gold rush was a permanent new reality rather than... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
intriguing examples of advertising photography with models demonstrating special features of the cars as well as publicity stunts and events including cross-country races, goodwill tours, and celebrity appearances. The collection also contains printed materials from... View Details
- 21 Dec 2022
- Blog Post
Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy
goals are two-fold: to help reduce auto emissions and make the fleet more climate friendly, as well as to “help boost driver recruitment.” Analysts said the Domino’s announcement is a reminder that corporate fleets are a key early driver... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
Working PapersNone Available This Week Cases & Course MaterialsAssessing and Enhancing Individual Power in the Family Business System Harvard Business School Note 808-026 Describes how to asses and enhance an individual's bases,... View Details
Keywords: Martha Lagace
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
sustainable businesses can be built even in the most challenging of circumstances. Additional interviews are scheduled in India, Turkey, and on the HBS campus over the next several months. Note To Readers Do you find information from... View Details
- 16 Sep 2015
- News
Built for Speed
oil by 2050. Written by energy analyst and physicist Amory Lovins, the book noted the lack of efficiency of modern auto manufacturing. Rogers saw an opportunity. And after seeing firsthand the political and... View Details
- 26 Feb 2007
- Research & Ideas
The Power of the Noncompete Clause
even those with the most noble intent of upholding their NDAs will "inevitably disclose" what they know in the course of everyday work. As I noted earlier, states differ in their enforcement of noncompetes. California has quite... View Details
Keywords: by Martha Lagace
- 01 Jun 2009
- News
Dispatches from the Global Classroom
observe an almost total absence of 20- to 40-year-old men and women around the village, or to experience the hard labor that falls on those left behind when it comes to simple needs like getting and preparing food — a task delegated primarily to women, View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
there’s truly such a thing as a winner-take-all market. While a winner-take-all mentality is widespread among venture capitalists who fund startups, it is commonplace for customers to use multiple platforms in the same market. Farronato View Details