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Publications
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Apple
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- December 2006 (Revised March 2010)
- Case
Bill Gates and Steve Jobs
By: Anthony Mayo and Mark Benson
Bill Gates and Steve Jobs, founders of Microsoft and Apple respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of... View Details
- August 2006 (Revised March 2008)
- Case
iPod vs. Cell Phone: A Mobile Music Revolution?
By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
- June 2006
- Teaching Note
Apple Computer, 2006 (TN)
By: David B. Yoffie
Teaching Note to 706496. View Details
Keywords: Information Technology Industry
- April 2006 (Revised May 2007)
- Case
Apple Computer, 2006
By: David B. Yoffie and Michael Slind
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details
- December 2005
- Teaching Note
Apple Computer, 2005 (TN)
By: David B. Yoffie
Keywords: Computer Industry
- October 2005
- Case
Intel Corporation 2005
By: David B. Yoffie and Michael Slind
Buoyed by strong recent sales growth but humbled by failed strategic bets and other missteps, Intel in 2005 initiated a major reorganization. Under its new CEO, Paul Otellini, the company shifted toward a "platform" model, inspired by the success of its Centrino... View Details
- January 2005 (Revised August 2005)
- Case
Apple Computer, 2005
By: David B. Yoffie and Barbara Mack
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be... View Details
- May 2002 (Revised February 2005)
- Teaching Note
Apple Computer 2002 and Apple Computer 2005 (TN)
By: David B. Yoffie
Teaching Note for (9-702-469). View Details
- March 2002 (Revised October 2005)
- Case
Apple Computer 2002
By: David B. Yoffie and Yusi Wang
In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details
- May 1999
- Teaching Note
Apple Computer 1999 TN
By: David B. Yoffie and Mary Kwak
Teaching Note for (9-799-108). View Details
Keywords: Information Technology Industry
- March 1999 (Revised May 1999)
- Case
Apple Computer--1999
By: David B. Yoffie and Mary Kwak
In 1980, Apple was the leader of the PC industry, but by 1999, it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's efforts to create sustainable competitive advantage as the PC industry evolves. After discussing Apple's history and... View Details
- May 1998
- Teaching Note
Apple Computer 1996, Apple Computer 1997, and Apple Computer 1998 TN
By: David B. Yoffie
Teaching Note for (9-796-126), (9-797-098), and (9-798-099). View Details
Keywords: Computer Industry
- April 1998 (Revised March 1999)
- Case
Apple Computer 1998
By: David B. Yoffie
Updates Apple Computer--1992. View Details
Keywords: Computer Industry
- February 1998
- Case
Creating the International Trade Organization
By: David A. Moss, George R. Appling and Andrew D Archer
In the late 1940s, officials at the U.S. State Department began campaigning for the creation of an International Trade Organization (ITO). This new organization would oversee global negotiations on trade liberalization, foreign direct investment, cartels, and commodity... View Details
- February 1997 (Revised September 1997)
- Case
Apple Computer--1997
By: David B. Yoffie
Updates Apple Computer--1992. View Details
Keywords: Computer Industry
- February 1996 (Revised December 1996)
- Supplement
Apple Computer 1996
By: David B. Yoffie
Updates Apple Computer--1992. View Details
Keywords: Computer Industry
- March 1995
- Teaching Note
Apple Computer 1995 (A) and (B) and Apple Computer in China,1993 TN
By: David B. Yoffie
Teaching Note for (9-795-061), (9-795-073), and (9-794-100). View Details
- March 1995 (Revised February 1997)
- Case
Apple Computer (A)(Abridged): Corporate Strategy and Culture
By: Michael Beer and Gregory C. Rogers
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details
- March 1995 (Revised July 1995)
- Case
Apple Computer (B)(Abridged) : Building a Worldwide Strategy
By: Michael Beer and Gregory C. Rogers
Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details
- January 1995 (Revised March 1995)
- Supplement
Apple Computer 1995 (A)
By: David B. Yoffie and Takia Mahmood
Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details