Agriculture and Agribusiness Industry - Publications - Faculty & Research - Harvard Business School

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February 2014
Case

Diageo: Innovating for Africa

By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman

Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick... View Details

Keywords: Africa; Emerging Market; Innovation; Agribusiness; Beverage Industry; Emerging Markets; Innovation Strategy; Marketing; Food and Beverage Industry; Africa

December 2014 (Revised February 2017)
Case

Simplot Plant Sciences: Designing a Better Potato

By: Jose B. Alvarez and Mary Shelman

Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of... View Details

Keywords: GMO; Sustainability; Agribusiness; Biotechnology; Food And Environment; Plant-Based Agribusiness; Food; Disruptive Innovation; Technological Innovation; Marketing; Product Positioning; Genetics; Value Creation; Agriculture and Agribusiness Industry; United States

February 1977 (Revised December 1985)
Case

Deere & Co.: Industrial Equipment Operations

By: Benson P. Shapiro

Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts. View Details

Keywords: Machinery and Machining; Price; Brands and Branding; Market Entry and Exit; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States

December 2014 (Revised January 2018)
Case

Yara International: Africa Strategy

By: Michael E. Porter, Mark R. Kramer, Jorge Ramirez-Vallejo and Kerry Herman

Leading fertilizer producer Yara International demonstrates the concept of creating shared value through the Southern Agricultural Corridor of Tanzania (SAGCOT) initiative, which brought together multiple organizations to enhance agricultural development in rural... View Details

Keywords: Shared Value; Tanzania; Agriculture Reform; Value Creation; Plant-Based Agribusiness; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Tanzania

March 2019
Teaching Note

Zespri Grows

By: David E. Bell and John Masko

Teaching Note for HBS No. 519-047. View Details

2006
Chapter

My Policies or Yours: Do OECD Agricultural Policies Affect Poverty in Developing Countries?

By: Nava Ashraf, Margaret McMillan and Alix Peterson-Zwane

Keywords: Agribusiness; Policy; Government and Politics; Developing Countries and Economies; Trade; Poverty; Agriculture and Agribusiness Industry

October 2012 (Revised October 2012)
Case

Malaysia: Standing on a Single Leaf

By: Diego Comin, Maurice Kuykendoll and Monne Williams

The case discusses the development of palm oil in Malaysia. This experience provides important insights about when and how government intervention can be successful in developing new sectors in the economy. View Details

Keywords: Malaysia; Industrial Policy; Agriculture; Palm Oil; Innovation; Plantations; Plant-Based Agribusiness; Business and Government Relations; Innovation and Invention; Agriculture and Agribusiness Industry; Malaysia

January 2013 (Revised April 2013)
Case

Mutti S.p.a.

By: Jose B. Alvarez, Carin-Isabel Knoop and Mary Shelman

Francesco Mutti, owner, CEO, and great-grandson of the founder of Mutti Spa, ran the 113-year old Parma, Italy-based tomato-processing company. Mutti sales grew from €11 million in 1995 to €185 million in 2011, without producing for store brands in a market in which... View Details

Keywords: Agribusiness; Strategy; Plant-Based Agribusiness; Family Business; Competitive Strategy; Global Strategy; Retail Industry; Retail Industry; Italy

December 2017 (Revised April 2018)
Technical Note

A Note on the Snack Food Industry

By: David Bell, Kerry Herman and Amram Migdal

This note provides an overview of the snacking industry in 2017. View Details

Keywords: Agribusiness; Food; Food and Beverage Industry; United States; Europe; Asia; China; Latin America; Middle East

Fast Answer

India - Industry specific research

style="color:#0c3273">Auto Automotive Component Manufacturers Association of India Site includes statistics on the View Details

November 1985
Background Note

Decline of the British Cotton Industry

By: Richard S. Tedlow

Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry; United Kingdom

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15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

December 2017 (Revised January 2018)
Case

Alltech

By: David E. Bell and Natalie Kindred

Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech... View Details

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

July 2013
Case

Amul Dairy

By: Ray Goldberg and Ian McKown Cornell

In 2013, Rahul Kumar, the managing director of Amul dairy, India's leading dairy firm, had to decide how to position his firm for the future in light of India's growing population and demand for dairy. How could he maintain the firm's cooperative structure, address the... View Details

Keywords: Agribusiness; Dairy; Policy; Corporate Strategy; Nutrition; Agriculture and Agribusiness Industry; India

November 2018 (Revised May 2019)
Case

Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred

With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,... View Details

April 1990 (Revised December 1992)
Case

Cut Flower Industry in Colombia (Abridged)

By: James E. Austin

The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details

Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Business or Company Management; Agriculture and Agribusiness Industry; Colombia

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August 2012 (Revised November 2012)
Case

Viterra

By: Ray A. Goldberg and Matthew Preble

As Mayo Schmidt's tenure as CEO of the Canadian-based agribusiness Viterra wound down before its sale to the Swiss-based commodity company Glencore, he reflected on his tenure, which had seen the firm grow from a Canadian-focused agricultural cooperative to an... View Details

Keywords: Change Management; Vision; Strategy And Execution; Growth Strategy; Organizational Change And Transformation; International Business; Farm Cooperatives; Agribusiness; Leading Change; Growth and Development Strategy; Market Entry and Exit; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Canada; Australia; Asia; North America; Europe

11 Apr 2023
Cold Call Podcast

A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry

Keywords: Re: Willy C. Shih & Michael W. Toffel; Agriculture & Agribusiness

April 2008
Teaching Note

Viagen: Revolutioning the Livestock Industry (TN)

By: David E. Bell, Mary L. Shelman and Eliot Sherman

Teaching Note for [507021]. View Details

Keywords: Investment; Genetics; Production; Training; Customers; Supply Chain; Business Plan; Commercialization; Information Technology; Performance Efficiency; Governing Rules, Regulations, and Reforms; Industry Structures; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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