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  • August 2014 (Revised March 2015)
  • Case

Pivots and Incentives at LevelUp

By: Benjamin Edelman and Karen Webster
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to... View Details
Keywords: Mobile Payments; Smartphone; Credit Cards; Interchange Fee; Mobile Marketing; Product Positioning; Competitive Strategy; Mobile Technology; Technology Networks; Food and Beverage Industry; Banking Industry; United States
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Edelman, Benjamin, and Karen Webster. "Pivots and Incentives at LevelUp." Harvard Business School Case 915-001, August 2014. (Revised March 2015.) (request courtesy copy.)
  • August 2024
  • Background Note

Mitigating Climate Change with Machine Learning

By: Michael W. Toffel, Kelsey Carter, Amy Chambers, Avery Park and Susan Pinckney
This note highlights how machine learning is being used to decarbonize (reduce GHG emissions) several key sectors including electricity, transportation, building, industrial processes, and agriculture -- and how machine learning is being used to accelerate efforts to... View Details
Keywords: Climate; Artificial Intelligence; Adaptation; Climate Change; AI and Machine Learning; Innovation and Invention
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Toffel, Michael W., Kelsey Carter, Amy Chambers, Avery Park, and Susan Pinckney. "Mitigating Climate Change with Machine Learning." Harvard Business School Background Note 625-014, August 2024.
  • 02 Apr 2007
  • Lessons from the Classroom

Making the Move to General Manager

when they have to recreate themselves as generalists. In this new generalist role, they end up knowing less and less about more and more. This is an extremely difficult and potentially very risky transition, and it can easily derail a very successful career. GMP is... View Details
Keywords: by Martha Lagace
  • Article

Managing the Use and Dissemination of Information about Biomarkers: The Importance of Incentive Structures.

By: Ariel Dora Stern
The use of biomarkers holds great promise for the development of new therapeutics and the acceleration of clinical research. However, biomarkers must be validated—a complex and costly endeavor. Importantly, biomarker validation is meaningfully shaped by economic and... View Details
Keywords: Biomarkers; Information Management; Health Care and Treatment; Motivation and Incentives
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Stern, Ariel Dora. "Managing the Use and Dissemination of Information about Biomarkers: The Importance of Incentive Structures." Journal of Law, Medicine & Ethics 47, no. 3 (September 2019): 396–397.
  • January 2013 (Revised March 2017)
  • Case

CloudFlare, Inc.: Running Hot?

By: Thomas R. Eisenmann and Alex Godden
In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture... View Details
Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Internet and the Web; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California
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Eisenmann, Thomas R., and Alex Godden. "CloudFlare, Inc.: Running Hot?" Harvard Business School Case 813-145, January 2013. (Revised March 2017.)
  • March 2020 (Revised January 2022)
  • Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin
Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details
Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France
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Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)
  • Article

Sales Methodologies and Selling

By: Frank V. Cespedes
Sales methodologies play an important role. A common approach in a sales force allows for consistency, dissemination of best practices, acceleration of learning, and it helps the firm to scale because management then has common metrics to monitor and evaluate. However,... View Details
Keywords: Methodology; Sales; Analysis
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Cespedes, Frank V. "Sales Methodologies and Selling." Top Sales Magazine (November 2019), 26–27.
  • 01 Oct 2018
  • Working Paper Summaries

Negative Shocks and Innovation: Evidence from Medical Device Recalls

Keywords: by George P. Ball, Jeffrey T. Macher, and Ariel Dora Stern; Health; Medical Devices & Supplies
  • Teaching Interest

Strategy - Building and Sustaining Competitive Advantage

By: Jan W. Rivkin
With the accelerating pace of competition, cutting-edge companies are defined by innovative strategies. In this Executive Education program, we explore how to develop groundbreaking stratgies and action plans for execution, forecast industry evolution, and analyze... View Details
  • May 2009
  • Case

Ceres Gardening Company: Funding Growth in Organic Products

By: John H. McArthur and Sunru Yong
Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance... View Details
Keywords: Accounting Procedures; Marketing; Business Growth; Plant-Based Agribusiness; Marketing Strategy; Expansion; Business Growth and Maturation; Marketing Channels; Credit; Financial Statements; Sales; Retail Industry; Agriculture and Agribusiness Industry
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McArthur, John H., and Sunru Yong. "Ceres Gardening Company: Funding Growth in Organic Products." Harvard Business School Brief Case 094-017, May 2009.
  • March 2011 (Revised April 2018)
  • Case

1366 Technologies: Scaling the Venture

By: Joseph B. Lassiter III, Ramana Nanda, David Kiron and Evan Richardson
For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly,... View Details
Keywords: Information Technology; Innovation Strategy; Corporate Strategy; Intellectual Property; Management Teams; Renewable Energy; Financial Strategy; Growth and Development Strategy; Corporate Finance; Energy Industry; Technology Industry; United States
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Lassiter, Joseph B., III, Ramana Nanda, David Kiron, and Evan Richardson. "1366 Technologies: Scaling the Venture." Harvard Business School Case 811-076, March 2011. (Revised April 2018.)
  • October 2018 (Revised February 2018)
  • Case

Masayoshi Son and the Vision Fund

By: Tom Nicholas, Ramana Nanda and Benjamin N. Roth
In October 2016, SoftBank Group Corp., the Japanese conglomerate giant caused a significant shock to the worldwide market for venture capital and private equity by announcing the Vision Fund, the largest tech investment fund in the world at close to $100 billion. The... View Details
Keywords: Strategy; Venture Capital; Private Equity; Entrepreneurship; Competitive Strategy
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Nicholas, Tom, Ramana Nanda, and Benjamin N. Roth. "Masayoshi Son and the Vision Fund." Harvard Business School Case 819-041, October 2018. (Revised February 2018.)
  • November 29, 2023
  • Article

To Earn Trust, Climate Alliances Need to Improve Transparency

By: Peter Tufano, Chris Thomas, Knut Haanaes, Matteo Gasparini, Robert Eyres and Christopher Chapman
Businesses are increasingly joining together as part of climate alliances to accelerate the transition away from fossil fuels. But these alliances raise antitrust issues: When competitors collaborate, it can come at the expense of customers or workers. To mitigate... View Details
Keywords: Climate Change; Partners and Partnerships; Corporate Disclosure; Energy Sources
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Tufano, Peter, Chris Thomas, Knut Haanaes, Matteo Gasparini, Robert Eyres, and Christopher Chapman. "To Earn Trust, Climate Alliances Need to Improve Transparency." Harvard Business Review (website) (November 29, 2023).
  • May 2019
  • Background Note

Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development

By: Ethan Bernstein and Kirstin Lynde
Millennials are redefining what it means to develop future leaders. In business organizations, leadership development—defined as “the expansion of a person's capacity to be effective in leadership roles and processes“—has traditionally been the work of corporate... View Details
Keywords: Talent and Talent Management; Human Resources; Leadership Development; Leadership Style; Leadership; Goals and Objectives; Management Skills; Management Style
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Bernstein, Ethan, and Kirstin Lynde. "Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development." Harvard Business School Background Note 419-045, May 2019.
  • August 17, 2016
  • Article

How a Cancer Center Rapidly Developed Patient-Centered Outcome Measures

By: Kevin P. Shah, Tracy E. Spinks and Thomas W. Feeley
In 2014, The University of Texas MD Anderson Cancer Center created a streamlined process for developing measure sets for patient-centered outcomes, including provider-generated and patient-reported outcomes, at an accelerated pace. These comprehensive sets are... View Details
Keywords: Information Technology; Measurement and Metrics; Quality; Service Delivery; Health Care and Treatment; Health Industry; Texas
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Shah, Kevin P., Tracy E. Spinks, and Thomas W. Feeley. "How a Cancer Center Rapidly Developed Patient-Centered Outcome Measures." NEJM Catalyst (August 17, 2016).
  • Article

The Electrified Future Is Shared: Mobility Services and Electrification's Pace, Shape

By: Jurgen Weiss
The article examines the potential impacts of new mobility services such as ride sharing and ride hailing on the speed and depth of electrification of personal transportation. The article explores how a shift of transportation towards shared mobility services might... View Details
Keywords: Mobility; Electric Vehicle; Autonomous Vehicles; Electricity Demand; Energy; Transportation Industry; Auto Industry; Energy Industry
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Weiss, Jurgen. "The Electrified Future Is Shared: Mobility Services and Electrification's Pace, Shape." Public Utilities Fortnightly PUF 2.0 (February 15, 2018).
  • Teaching Interest

Leading Professional Service Firms

By: Andy Wu
As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires extraordinary leadership abilities. This professional service firm... View Details
  • October 2018 (Revised October 2019)
  • Case

Arlan Hamilton and Backstage Capital

By: Laura Huang and Sarah Mehta
Frustrated by an inability to convince existing venture capital firms to invest in companies led by women, people of color, and LGBT founders, Arlan Hamilton started her own firm, Backstage Capital, in 2015. Hamilton understood the untapped potential of companies run... View Details
Keywords: Black Leadership; LGBTQ; Women; People Of Color; Entrepreneurship; Mission and Purpose; Venture Capital; Corporate Social Responsibility and Impact; Identity; Personal Characteristics; Prejudice and Bias; Social Issues; Diversity; Gender; Race
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Huang, Laura, and Sarah Mehta. "Arlan Hamilton and Backstage Capital." Harvard Business School Case 419-029, October 2018. (Revised October 2019.)
  • September 1981 (Revised August 1987)
  • Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
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Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
  • 05 Sep 2017
  • Working Paper Summaries

Structural Transformation: A Competitiveness-based View

Keywords: by Christian Ketels
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