• 23 Jan 2017
• Working Paper Summaries

Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

Keywords: by Cheng Gao, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna

• June 28, 2021
• Article

4 Imperatives for Managing in a Hybrid World

By: Kalle Heikkinen, William R. Kerr, Mika Malin and Panu Routila

As more and more companies turn to a hybrid model of work more than a year into the COVID-19 pandemic, what challenges are leaders likely to face when managing people both in the office and remotely? Interviews with 38 executives in Nordic countries point to four main... View Details

Keywords: Hybrid Organizations; Organizational Structure; Management; Leadership

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Heikkinen, Kalle, William R. Kerr, Mika Malin, and Panu Routila. "4 Imperatives for Managing in a Hybrid World." Harvard Business Review Digital Articles (June 28, 2021).

• November 2000 (Revised October 2005)
• Case

TiVo

TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details

Keywords: Marketing Communications; Product Launch; Television Entertainment; Innovation and Invention; Electronics Industry

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Wathieu, Luc R., and Michael Zoglio. "TiVo." Harvard Business School Case 501-038, November 2000. (Revised October 2005.)

• October 1996 (Revised April 1997)
• Case

Tweeter etc.

By: John T. Gourville and George Wu

In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details

Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry

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Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)

• September 2024
• Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details

Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California

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Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.

• January 2018
• Supplement

Interview with Case Protagonist Wen Li

By: Willy C. Shih

In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with... View Details

Keywords: Globalization Of Supply Chain; Production Management; Production; Globalization; Global Strategy; Auto Industry; China; United States

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Shih, Willy C. "Interview with Case Protagonist Wen Li." Harvard Business School Multimedia/Video Supplement 618-704, January 2018.

• 10 Jun 2008
• First Look

First Look: June 10, 2008

equal to multiples of their own budget through front-lines process innovation and support of staff on-the-floor. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607130 Broadband and Video Games: Playing... View Details

Keywords: Martha Lagace

• February 2025
• Teaching Note

Influencer-led brand building: Hairitage and the McKnights

By: William R. Kerr and James Palano

Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand sponsorships, licensing deals, equity... View Details

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Kerr, William R., and James Palano. "Influencer-led brand building: Hairitage and the McKnights." Harvard Business School Teaching Note 825-125, February 2025.

• June 2024 (Revised November 2024)
• Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

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Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised November 2024.)

• November 2016 (Revised October 2018)
• Case

Augmedix

By: Frank V. Cespedes and Alexandra N. Rachlin

In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing... View Details

Keywords: Entrepreneurial Management; Sales Management; Scaling; Hiring; Pricing; Entrepreneurship; Marketing; Marketing Strategy; Product Marketing; Sales; Technology; Health Industry; United States

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Cespedes, Frank V., and Alexandra N. Rachlin. "Augmedix." Harvard Business School Case 817-048, November 2016. (Revised October 2018.)

• November 2015
• Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé

Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details

Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry

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Deshpandé, Rohit. "Wynton Marsalis & Jazz at Lincoln Center." Harvard Business School Multimedia/Video Case 515-701, November 2015.

Karim R. Lakhani

Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

Keywords: video games; video games; video games; video games; video games; video games; video games; video games; video games; video games

• 15 Nov 2011
• First Look

First Look: November 15

this situation? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412041-PDF-ENG Sealed Air Corporation: Deciding the Fate of VTID Elie OfekHarvard Business School Case 512-029 : In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel... View Details

Keywords: Sean Silverthorne

• 06 Nov 2023
• Research & Ideas

Did You Hear What I Said? How to Listen Better

another experiment in which they placed a video screen behind the speaker that silently played commercials while they talked. They then told the listener to either: ignore the screen; pay attention to the screen; or pay attention to the... View Details

Keywords: by Michael Blanding