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  • 11 Nov 2014
  • First Look

First Look: November 11

  Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between customers and employees diminishes... View Details
Keywords: Sean Silverthorne
  • TeachingInterests

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

  • What strategies win in markets with network effects?
  • How can technology be... View Details
  • 2016
  • Working Paper

Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao
New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details
Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development
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  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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  • 05 Apr 2024
  • Blog Post

How I Spent my 2+2 Deferral: Zoe Bhargava

join a sports tech startup along with that startup’s product team. I started as a Product Analyst, leveraging my skills and experience from Twitter and grew into a Product Manager role. I spent the following one and a half years learning... View Details
  • Web

Alumni - Global

Ranalli 03 Nov 2023 HBS Clubs Global Networking Night; Sweden Club Holds Climate Forum By: Margie Kelley 02 Nov 2023 HBS Alumni News Seeding Startups How entrepreneur Shirish Nadkarni (MBA 1987) is helping to grow the View Details
  • 22 Oct 2013
  • First Look

First Look: October 22

  Publications August 2013 PLoS ONE Prosocial Bonuses Increase Employee Satisfaction and Team Performance By: Anik, Lalin, Lara B. Aknin, Elizabeth W. Dunn, Michael I. Norton, and Jordi Quoidbach Abstract—In three field studies, we explore the impact of providing... View Details
Keywords: Sean Silverthorne
  • April 2025
  • Supplement

Allbirds: Decarbonizing Fashion PowerPoint Supplement

By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
Related
  • August 2021
  • Case

Livongo: Scaling a Purpose-Driven Organization in Healthcare

By: Ranjay Gulati, Aseem Shukla and Reva Nohria
When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details
Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry
Related
  • Web

2023 Reunion Presentations - Alumni

failure and making it work for us. Why Startups Fail Professor Thomas Eisenmann (DBA 1998, MBA 1983) + More Info – Less Info Most startups fail. About two-thirds of venture capital investments do not earn a... View Details
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 18 Apr 2023
  • Research & Ideas

The Best Person to Lead Your Company Doesn't Work There—Yet

perspectives, somebody with perhaps more drive,” Gompers says. You Might Also Like: Why a Failed Startup Might Be Good for Your Career After All Do Private Equity Buyouts Get a Bad Rap? The Color of Private Equity: Quantifying the Bias... View Details
Keywords: by Rachel Layne; Financial Services
  • 12 Jan 2016
  • First Look

January 12, 2016

But we find that the development stage and maturity of startups that apply for angel funding (and those that are ultimately funded) is inversely correlated with the entrepreneurship friendliness of the country, which may reflect... View Details
Keywords: Carmen Nobel
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

Image Searches Drive Purchases How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: Illustration created by HBSWK using... View Details
Keywords: by Rachel Layne; Technology
  • 01 Jun 2023
  • News

Bridging the ESG Data Gap

Megan Murday The idea for a digital platform to help venture capitalists calculate, benchmark, and improve portfolio ESG performance crystallized while Megan Murday (MBA 2021) was studying at HBS. Now the CEO of the software startup... View Details
Keywords: Deborah Blagg
  • Profile

Joy Chen

diverse people in the way they think and what they aspire to. They’re the reason I’m here. They’re authentic and open to conversations that matter, to forming new emotional bonds and to growing themselves.” Joy applied the resources of HBS to explore a View Details
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

and Prosperity to New Cities Is A/B Testing Effective? Evidence from 35,000 Startups Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/hapabapa View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

spatial spillovers fundamentally depend on the presence of existing relationships. Using multidimensional network formation data from the random placement of teams at a startup boot camp, we show that spatial spillovers decline if team... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2023
  • Cold Call Podcast

What Founders Get Wrong about Sales and Marketing

Keywords: Re: Mark N. Roberge
  • 30 Apr 2013
  • First Look

First Look: April 30

http://www.people.hbs.edu/wkerr/130331-OdeskDiaspora.pdf   Cases & Course Materials Harvard Business School Case 613-083 Recorded Future: Analyzing Internet Ideas About What Comes Next Recorded Future is a "big data" startup... View Details
Keywords: Sean Silverthorne