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Show Results For
- All HBS Web
(8,221)
- People (17)
- News (1,335)
- Research (5,029)
- Events (25)
- Multimedia (79)
- Faculty Publications (3,620)
- July 1989
- Background Note
What Is Marketing?
An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details
Keywords: Marketing
Bonoma, Thomas V., and Thomas J. Kosnik. "What Is Marketing?" Harvard Business School Background Note 590-007, July 1989.
- November 1978 (Revised October 1989)
- Case
Amicon Corp. (A)
Amicon holds a patent on a new process for the separation of blood plasma from whole blood. It has to decide whether to pursue a direct entry, joint venture, or licensing strategy. If it chooses licensing, there are many sub-issues to consider. View Details
Capon, Noel. "Amicon Corp. (A)." Harvard Business School Case 579-093, November 1978. (Revised October 1989.)
- 13 May 2013
- Blog Post
The Art of Naming a Start-up
approached the naming process eagerly at the beginning, since as an amateur writer I enjoy picking names for fictional characters and places. But there were rules to follow, as my cofounder pointed out when the three of us began... View Details
Keywords: Entrepreneurship
- 2016
- Working Paper
Algorithmic Foundations for Business Strategy
By: Mihnea Moldoveanu
I introduce algorithmic and meta-algorithmic models for the study of strategic problem solving, aimed at illuminating the processes and procedures by which strategic managers and firms deal with complex problems. These models allow us to explore the relationship... View Details
Moldoveanu, Mihnea. "Algorithmic Foundations for Business Strategy." Harvard Business School Working Paper, No. 17-036, October 2016.
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
HBS professor Pankaj Ghemawat, a specialist in strategy and the dynamics of globalization, says that while market integration has made deep inroads in the last few decades, according to the evidence, it's still far short of what economic theory would call perfect... View Details
Keywords: by Martha Lagace
- December 1994
- Background Note
Cost System Analysis
By: Robert S. Kaplan
Describes six characteristics of cost systems: standard vs. actual costs; job-order vs. process costing; variable vs. full costs; disaggregate vs. aggregate cost accumulation; and specific vs. average rates for labor and overhead. A rewritten version of an earlier... View Details
Kaplan, Robert S. "Cost System Analysis." Harvard Business School Background Note 195-181, December 1994.
- July 2001
- Supplement
Delamere Vineyard
Richard Richardson, owner and manager of Delamere Vineyard in Piper's River, Tasmania, Australia, tours his vineyard and explains the process of making wine. He also describes the feelings of satisfaction and accomplishment that come from producing a fine product. View Details
Keywords: Plant-Based Agribusiness; Production; Satisfaction; Agriculture and Agribusiness Industry; Australia
West, Jonathan, and Christian G. Kasper. "Delamere Vineyard." Harvard Business School Video Supplement 602-801, July 2001.
- Program
The Women's Leadership Forum
living group, and in the larger classroom, driven by the renowned HBS case method. Review Our Campus Health & Safety Protocols Admissions Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis,... View Details
- February 1985
- Case
General Electric--Thermocouple Manufacturing (B)
By: David A. Garvin
Describes what has happened since the introduction of just-in-time production techniques were developed to reduce inventory. Reviews the progress to date in such areas as process rationalization; set-up reduction; quality improvement and leveling the scheduling; and... View Details
Keywords: Supply Chain; Logistics; Production; Business Processes; Technological Innovation; Quality; Performance Improvement; Management Analysis, Tools, and Techniques; Manufacturing Industry
Garvin, David A. "General Electric--Thermocouple Manufacturing (B)." Harvard Business School Case 685-062, February 1985.
- Article
Why Leadership Training Fails—and What to Do about It
By: Michael Beer, Magnus Finnström and Derek Schrader
U.S. corporations spend enormous amounts of money—some $456 billion globally in 2015 alone—on employee training and education, but they aren't getting a good return on their investment. People soon revert to old ways of doing things, and company performance doesn't... View Details
Keywords: Organizational Change and Adaptation; Leadership Development; Organizational Design; Employees; Business Processes; United States
Beer, Michael, Magnus Finnström, and Derek Schrader. "Why Leadership Training Fails—and What to Do about It." Harvard Business Review 94, no. 10 (October 2016): 50–57.
- April 2021 (Revised December 2021)
- Case
The Carlyle Group: Carving Out Atotech
On January 31, 2017, The Carlyle Group ("Carlyle") closed its $3.2 billion acquisition of Atotech, an international Specialty Chemicals and Equipment company. In Carlyle's Washington, DC headquarters, the US-based deal team—Martin Sumner, Greg Nikodem, Tanaka Maswoswe... View Details
Keywords: Oil & Gas; Deal; International Acquisition; International; Acquisition; Negotiation Deal; Transformation; Chemicals; Chemical Industry; United States; Europe; Asia; Germany
Kanter, Rosabeth Moss. "The Carlyle Group: Carving Out Atotech." Harvard Business School Case 321-153, April 2021. (Revised December 2021.)
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
- Career Coach
Lisa Li
Lisa is excited to help students who are navigating the consulting recruiting process as well as current consultants who may be looking for career transitions into investing or operating roles. She is most experienced in the biotech and... View Details
- Web
Summer Venture in Management
learned that each person has a unique and valuable background to offer, and it is through the active process of sharing perspectives that allows the classroom to come alive. I was surprised by the extent of knowledge and confidence that I... View Details
- May 2022 (Revised October 2022)
- Supplement
The Freedom Fund (B)
By: V. Kasturi Rangan and Courtney Han
The Freedom Fund (B) case describes the management’s plan of how to use the windfall of $35 million granted by philanthropist Mackenzie Scott. The case also describes the process by which the decisions were arrived at. View Details
Rangan, V. Kasturi, and Courtney Han. "The Freedom Fund (B)." Harvard Business School Supplement 522-100, May 2022. (Revised October 2022.)
- February 2003 (Revised November 2003)
- Exercise
McDonald's: Super-Sized Troubles (B)
This case is the second of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise directs students to employ a structured problem-solving process to evaluate the McDonald's strategy. View Details
"McDonald's: Super-Sized Troubles (B)." Harvard Business School Exercise 303-099, February 2003. (Revised November 2003.)
- February 2003 (Revised February 2003)
- Exercise
McDonald's: Super-Sized Troubles (A)
This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's. View Details
"McDonald's: Super-Sized Troubles (A)." Harvard Business School Exercise 303-098, February 2003. (Revised February 2003.)
- February 2018
- Supplement
People Analytics at Teach For America (B)
By: Jeffrey T. Polzer and Julia Kelley
This is a supplement to the People Analytics at Teach For America (A) case. In this supplement, Managing Director Michael Metzger must decide how to extend his team’s predictive analytics work using Natural Language Processing (NLP) techniques. View Details