Publications

June 1990 (Revised August 1994)
Case

Sorrell Ridge: Slotting Allowances

Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details

Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California

March 1998 (Revised March 1999)
Case

NIKE, Inc. in the 1990s (C)

In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details

Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry

July 1996 (Revised June 1998)
Case

Gillette Indonesia

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

October 2014 (Revised October 2015)
Case

Procter & Gamble, 2015

By: John R. Wells and Galen Danskin

On July 30, 2015, Procter & Gamble (P&G) announced headline double-digit earnings per share growth for the year ended June 30. A closer look at the numbers suggested a less healthy picture. Sales, volumes, and operating profits were down. Investors were not impressed;... View Details

Keywords: Strategic Analysis; Strategy; Consumer Products; Global; Procter ＆ Gamble; Corporate Strategy; Competition; Consumer Products Industry

June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry

Web

HBS - The year in Review

Frank, Jaume Plensa, John Safer, and Joel Shapiro in the School’s permanent collection. Pictured: Wind Sculpture (SG) V, 2019, by Yinka Shonibare CBE RA. Stainless steel armature with hand painted glass... View Details

Web

2023 Reunion Presentations - Alumni

Reunions 2023 Reunion Presentations At Reunions, HBS faculty and other thought leaders address a range of issues facing business and society. Program recordings and materials (slide deck, handouts, etc.) are made available only when permission is given View Details

December 1980 (Revised July 1991)
Case

Loctite Corp.: Industrial Products Group

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details

Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry

Web

Biography - Institute For Strategy And Competitiveness

His research has received numerous awards, and he is the most cited scholar today in economics and business. While Michael Porter is at the core a scholar, his work has achieved remarkable acceptance by practitioners across multiple... View Details

Web

Faculty & Research - Entrepreneurship

Using financial account data linking small businesses to their owner households, we examine how business owners’ consumption responded to changes in business revenues during the COVID-19 crisis. In the first two months following the National Emergency, business... View Details

April 2010 (Revised March 2011)
Supplement

Google in China (B)

In a January 2010 public statement, Google threatened to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Cross-Cultural and Cross-Border Issues; Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China

Web

Courses | Social Enterprise | Harvard Business School

First-Year Required Curriculum (RC) During the first year at Harvard Business School, all students pursue the same course of study: the Required Curriculum . By studying under a common curriculum, students build a solid, broad foundation... View Details

Web

HBS - The year in Review

recognized by MBA students for their excellence and dedication with Faculty Teaching Award honors. Tony Mayo, Sophus Reinert, and Charlotte Robertson were acknowledged for their profound impact within and outside of the required... View Details

Web

Technology & Innovation - Faculty & Research

Technology & Innovation Technology & Innovation December 2014 Article The Distinct Effects of Information Technology and Communication Technology on Firm Organization By: Nicholas Bloom, Luis Garicano, Raffaella Sadun and John Van Reenen... View Details

September 2014
Case

Crescent Pure

By: John A. Quelch and Alisa Zalosh

Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details

January 2010 (Revised April 2010)
Case

Google in China (A)

In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China

September 1990 (Revised November 1994)
Case

Kao Corp.

As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details

Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan

April 2010
Case

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details

Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry

July 2014
Case

Thompson Asset Management

By: William Fruhan and John Banko

Thompson Asset Management (TAM) is a small investment advisory and asset management firm in Jacksonville, Florida, with about $100 million in assets under management in two different funds. Since starting the firm in 2009, the CEO and founder Allison Thompson has had a... View Details

Keywords: Small Business; Asset Management; Expansion; Investment Portfolio; Financial Services Industry; Florida