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Show Results For
- All HBS Web
(1,921)
- News (342)
- Research (1,267)
- Events (10)
- Multimedia (26)
- Faculty Publications (848)
- April 2011
- Teaching Note
Neck & Neck: Leveraging the Club Neck Information (TN)
Teaching Note for 111112. View Details
- 23 Nov 2010
- First Look
First Look: November 23
psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G. Edelman Publication: In The Handbook... View Details
Keywords: Sean Silverthorne
- February 2020
- Teaching Note
Theranos: Who Has Blood on Their Hands? (A) and (B)
By: Nien-he Hsieh and Christina R. Wing
Teaching Note for HBS Nos. 619-039 and 320-091. View Details
- 01 Jun 2007
- News
Uncorked
After graduating from HBS, Sue McClelland (HRPBA ’60) faced an unappealing job market. Back then, women were only truly welcomed as teachers, nurses, or secretaries, and “I didn’t want to do any of those,” McClelland told the Modesto Bee (January 14, 2007). So she... View Details
- April 2009 (Revised April 2013)
- Case
Barack Obama: Organizing for America 2.0
By: Mikolaj Jan Piskorski, Laura Winig and Aaron Smith
Less than a week before Barack Obama was due to be sworn in as the 44th president of the United States, Obama for America (OFA), the president-elect's official campaign organization, announced the formation of a post-election organization, Organizing for America. The... View Details
Keywords: Advertising Campaigns; Political Elections; Marketing Communications; Power and Influence; Social and Collaborative Networks; Internet
Piskorski, Mikolaj Jan, Laura Winig, and Aaron Smith. "Barack Obama: Organizing for America 2.0." Harvard Business School Case 709-493, April 2009. (Revised April 2013.)
Barbara G. Proctor
Proctor launched the first adverting agency owned and managed by an African-American woman in 1970. She gained a strong reputation for integrity by refusing to accept assignments for objectionable products and advertising that demeaned... View Details
Keywords: Services
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details
- Career Coach
Sarah Sikowitz
has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering with students and alumni on... View Details
- 01 Oct 1998
- News
Playing to Win
No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the... View Details
Keywords: Garry Emmons
- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
- November 1987 (Revised September 1994)
- Case
Actmedia, Inc.
Cespedes, Frank V. "Actmedia, Inc." Harvard Business School Case 588-036, November 1987. (Revised September 1994.)
- April 1987 (Revised March 1989)
- Case
Saatchi & Saatchi Co. PLC
By: David J. Collis
Keywords: Advertising Industry
Collis, David J. "Saatchi & Saatchi Co. PLC." Harvard Business School Case 387-170, April 1987. (Revised March 1989.)
- November 1982 (Revised June 1983)
- Case
Casual Male: Off-Price Men's Apparel Retailing
Tedlow, Richard S. "Casual Male: Off-Price Men's Apparel Retailing." Harvard Business School Case 383-052, November 1982. (Revised June 1983.)
- 15 Jan 2020
- Video
Cem Boyner
Cem Boyner, Chair of Boyner Holdings, one of the largest retail groups in Turkey, describes how salespeople in his stores are instilled with a sense of how to serve customers in order to retain customer... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
problems like advertising auctions and market design. The accelerating phenomenon has given rise to a new field within economics called the economics of digitization. Research from the field is quickly finding its way into practice,... View Details
Eldridge R. Johnson
Johnson became a leader in the phonograph industry by introducing a number of technical innovations. He established a strong reputation for quality music and implemented an extremely effective advertising program, which ensured his... View Details
Keywords: Fabricated Goods