Publications

01 Apr 2008
First Look

First Look: April 1, 2008

engagement. This case describes the concept and described its implementation and early challenges. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308010 Studio Moderna—A Venture in Eastern Europe... View Details

Keywords: Martha Lagace

April 2022 (Revised May 2022)
Case

Mastercard Labs (A) (Abridged)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details

March 2020
Case

Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

By: Ayelet Israeli, Danilo Tauro and Sarah Gulick

This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and... View Details

Keywords: Digital Marketing; Insolvency and Bankruptcy; Mergers and Acquisitions; Applications and Software; Internet and the Web; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe

April 2008 (Revised April 2009)
Case

Heidrick & Struggles International, Inc.

By: Robert G. Eccles and David Lane

As CEO of leading executive search firm Heidrick & Struggles for the past 18 months, Kevin Kelly was pleased with his accomplishments so far but concerned about threats he perceived to Heidrick's position at the highest levels of the executive search business. In... View Details

Keywords: Business Model; Recruitment; Disruptive Innovation; Organizational Change and Adaptation; Organizational Culture; Competition; Competitive Strategy; Employment Industry; Service Industry

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

not work somewhere else. We tend to believe that technology has made us homogeneous, but distance matters. Countries are different; consumers are different. People in India are different than the people in the United States."... View Details

Keywords: by Dina Gerdeman

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Technology Industry; Technology Industry; Technology Industry

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

experienced teams, and who are successful at selling AI not as a technology but rather as a means to the best solutions. Special thanks to Brian Ascher at Venrock for valuable contributions. Rocio Wu is a second-year MBA candidate at... View Details

Keywords: by Rocio Wu

01 Mar 2024
News

Elevator Pitch: Banking On It

financial institutions approach digital initiatives,” says Klaric. “By bridging the gap between technology and functionality, we are not just providing a scalable tech solution; we are reshaping and reimagining the operating system for... View Details

Keywords: fintech; finance; entrepreneurship; Finance

Web

Taking the Risk to Start a Company at Business School - MBA

Government Health Care / BioTech Manufacturing Private Equity Real Estate Retail Social Enterprise Technology Venture Capital Audiences Audiences FirstGen+ College Diverse Perspectives International LGBTQ+... View Details

Web

HBS Section I Celebrates Parents, Mentors, and Partners Day - MBA

Government Health Care / BioTech Manufacturing Private Equity Real Estate Retail Social Enterprise Technology Venture Capital Audiences Audiences FirstGen+ College Diverse Perspectives International LGBTQ+... View Details

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

International Rescue Committee HBS ACTIVITIES Section A Community Values Rep, Tech Club, Harvard Innovation Labs Venture Incubation Program Merve Ciplak Merve believes the combined JD/MBA degree best positions her for leadership in a... View Details

01 Sep 2023
Blog Post

Harvard Business School Announces 2023 Goldsmith Fellows

across India and Malawi. He said, “The fellowship will give me a platform to test out ideas and hypotheses while collaborating with other recipients, starting in my first year.” Paul Lachman. Paul comes to HBS from Fairchain, a social impact View Details

April 2019 (Revised June 2019)
Case

Voatz

By: Mitchell Weiss and Maddy Halyard

Nimit Sawhney scrolled through the tweet stream on his phone, unsure of what to make of it on August 6, 2018 or how to respond. Voatz, the Boston-based startup he co-founded and led, provided a mobile-voting platform. In March of 2018, had successfully piloted the new... View Details

Keywords: Mobile App; Business Startups; Voting; Mobile and Wireless Technology; Safety; Cybersecurity

March 2003 (Revised January 2008)
Case

Northrop versus TRW

By: Carliss Y. Baldwin and James Quinn

TRW, a leading supplier of advanced technology products for the auto, defense, and aerospace markets, receives an unexpected stock-for-stock offer from defense company Northrop Grumman Corp. The $11.4 billion aggregate offer, which represents a 22% premium over the... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Governing and Advisory Boards; Laws and Statutes; Negotiation Tactics; Valuation; Aerospace Industry; Auto Industry; Ohio

Find at Harvard

November 2004 (Revised November 2005)
Case

Kodak and The Digital Revolution (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi

The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details

Keywords: History; Information Technology; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry

Web

SVMP Gave Me the Courage to Fail - MBA

Government Health Care / BioTech Manufacturing Private Equity Real Estate Retail Social Enterprise Technology Venture Capital Audiences Audiences FirstGen+ College Diverse Perspectives International LGBTQ+... View Details

February 2018
Case

Redfin

By: Marco Di Maggio and Julia Kelley

Redfin, a technology-powered residential real estate brokerage, was founded in 2002 with the intention of using technology to disrupt the real estate industry. Over the next 15 years, Redfin made several changes to its business model. Initially, the company provided... View Details

Keywords: Business Model; Strategy; Decision Making; Real Estate Industry