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  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

and Prosperity to New Cities Is A/B Testing Effective? Evidence from 35,000 Startups Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/hapabapa View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • Research Summary

Research Summary

By: Ranjay Gulati

My research focuses on how to unlock organizational potential and unleash human potential.

Unlocking organizational potential involves a deep dive into how enterprises can achieve enduring success. This includes applying strategic frameworks to drive... View Details

    The Treasure You Seek: A Guide to Developing and Leveraging Your Leadership Capital

    Most leadership books are written for people who are already labeled as “leaders”—corporate execs, high-ranking managers, entrepreneurs. They may not speak to the underrepresented young person or uncommon experienced person with a dream to create change in the... View Details

    • Forthcoming
    • Article

    Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

    By: Rebecca Karp and Siobhan O'Mahony
    Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
    Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Health Industry; Technology Industry
    Related
    • 11 Nov 2014
    • First Look

    First Look: November 11

      Publications November 2014 Harvard Business Review Cooks Make Tastier Food When They Can See Their Customers By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—While existing theory suggests that increased contact between customers and employees diminishes... View Details
    Keywords: Sean Silverthorne
    • TeachingInterests

    Strategy and Technology

    By: Andy Wu

    The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

    • What strategies win in markets with network effects?
    • How can technology be... View Details
    • 2016
    • Working Paper

    Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

    By: Rory McDonald and Cheng Gao
    New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details
    Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development
    Related
    • 01 Dec 2023
    • News

    Thinking Ahead

    As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
    Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
    • 22 Mar 2024
    • Research & Ideas

    Open Source Software: The $9 Trillion Resource Companies Take for Granted

    needed to be rewritten, the research finds. Further, some 5 percent of programmers were responsible for more than 90 percent of the value created for both supply and demand, Nagle adds. Why open source is critical to startups Open source... View Details
    Keywords: by Rachel Layne; Computer; Information Technology; Technology
    • May 2020 (Revised December 2022)
    • Case

    Soofa: Displaying the Right Path?

    By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
    In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
    Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
    Related
    • 01 Dec 2023
    • News

    Endless Possibilities

    Faye Iosotaluno (MBA 2008) met her husband through friends when she was only 19 years old. It was 1999, and the mobile-first app Tinder—which launched in 2012 and where Iosotaluno is currently COO—was not even a distant glimmer on the dating horizon. While the app... View Details
    Keywords: Julia Hanna
    • 05 Dec 2023
    • Cold Call Podcast

    What Founders Get Wrong about Sales and Marketing

    Keywords: Re: Mark N. Roberge
    • 06 Jun 2016
    • Research & Ideas

    Skills and Behaviors that Make Entrepreneurs Successful

    to jumpstart entrepreneurial leadership in established firms, and in understanding how an entrepreneurial leader continues to lead innovation throughout the lifecycle of a business—from startup through scale-up. “Today, I often see that... View Details
    Keywords: by HBS Working Knowledge
    • 18 Apr 2023
    • Research & Ideas

    The Best Person to Lead Your Company Doesn't Work There—Yet

    perspectives, somebody with perhaps more drive,” Gompers says. You Might Also Like: Why a Failed Startup Might Be Good for Your Career After All Do Private Equity Buyouts Get a Bad Rap? The Color of Private Equity: Quantifying the Bias... View Details
    Keywords: by Rachel Layne; Financial Services
    • 22 Oct 2013
    • First Look

    First Look: October 22

      Publications August 2013 PLoS ONE Prosocial Bonuses Increase Employee Satisfaction and Team Performance By: Anik, Lalin, Lara B. Aknin, Elizabeth W. Dunn, Michael I. Norton, and Jordi Quoidbach Abstract—In three field studies, we explore the impact of providing... View Details
    Keywords: Sean Silverthorne
    • April 2025
    • Supplement

    Allbirds: Decarbonizing Fashion PowerPoint Supplement

    By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
    The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
    Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
    Related
    • 01 Jun 2023
    • News

    Bridging the ESG Data Gap

    Megan Murday The idea for a digital platform to help venture capitalists calculate, benchmark, and improve portfolio ESG performance crystallized while Megan Murday (MBA 2021) was studying at HBS. Now the CEO of the software startup... View Details
    Keywords: Deborah Blagg
    • August 2021
    • Case

    Livongo: Scaling a Purpose-Driven Organization in Healthcare

    By: Ranjay Gulati, Aseem Shukla and Reva Nohria
    When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details
    Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry
    Related
    • 12 Jan 2016
    • First Look

    January 12, 2016

    But we find that the development stage and maturity of startups that apply for angel funding (and those that are ultimately funded) is inversely correlated with the entrepreneurship friendliness of the country, which may reflect... View Details
    Keywords: Carmen Nobel
    • 18 Nov 2014
    • First Look

    First Look: November 18

    nondiscriminatory basis. The CEO has transformed Indus from a struggling startup with a monopolistic mindset into a customer-centric organization. He now wants to grow Indus. To achieve this, however, he needs to reconcile conflicting... View Details
    Keywords: Sean Silverthorne