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  • All HBS Web  (4,293)
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  • August 2006 (Revised October 2012)
  • Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho
Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details
Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil
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Jones, Geoffrey G., and Ricardo Reisen de Pinho. "Natura: Global Beauty Made in Brazil." Harvard Business School Case 807-029, August 2006. (Revised October 2012.)
  • June 2005 (Revised November 2005)
  • Case

Hale and Dorr (A)

Highlights how word-of-mouth is crucial in the acquisition of new customers. Specifically, it shows the existence of both internal (to the firm) and external markets for customer leads. View Details
Keywords: Marketing Communications; Social and Collaborative Networks; Sales; Service Industry
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Godes, David B. "Hale and Dorr (A)." Harvard Business School Case 505-005, June 2005. (Revised November 2005.)
  • 2010
  • Chapter

Breakthrough Inventions and the Growth of Innovation Clusters

By: William R. Kerr
This report provides a comprehensive look at the role of innovation in promoting economic and social development. It examines the impact of innovation on the economic growth of developing countries and the future role of technological innovation in international... View Details
Keywords: Technological Innovation; Developing Countries and Economies; Society; Growth and Development; Climate Change; Social Issues; Industry Clusters; Business and Government Relations
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Kerr, William R. "Breakthrough Inventions and the Growth of Innovation Clusters." In The Innovation for Development Report 2010-2011, edited by Augusto Lopez-Claros, 103–107. Hampshire, England: Palgrave Macmillan, 2010.
  • 20 Feb 2001
  • Research & Ideas

What’s Next for Japan

of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details
Keywords: by Hilah Geer

    Lynda M. Applegate

    Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

    • 12 Nov 2024
    • HBS Case

    Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

    Launching a social justice startup takes more than a moving story. Ask Harley Blakeman, the 32-year-old founder of Honest Jobs. He has perfected his elevator pitch, but that doesn’t mean launching his business has been easy. A... View Details
    Keywords: by Avery Forman; Employment
    • September 2017 (Revised February 2018)
    • Case

    Becton Dickinson: Global Health Strategy

    By: Mark R. Kramer and Sarah Mehta
    Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
    Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
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    Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)
    • 22 Feb 2017
    • News

    What’s the Value of a Like?

    • Web

    CSV Explained - Institute For Strategy And Competitiveness

    minimizes employee absences and lost productivity. The graphic depicts some areas where connections are strongest. Social Needs & Economic Value Creation How can companies create shared value opportunities? Companies need to think... View Details
    • January 2023 (Revised August 2023)
    • Case

    Veeva Systems and the Transformation to a Public Benefit Corporation

    By: Ranjay Gulati and Allison M. Ciechanover
    Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details
    Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California
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    Gulati, Ranjay, and Allison M. Ciechanover. "Veeva Systems and the Transformation to a Public Benefit Corporation." Harvard Business School Case 423-045, January 2023. (Revised August 2023.)
    • December 1986 (Revised August 1988)
    • Case

    LifeSpan Inc.: Abbott Northwestern Hospital

    Raises the powerful issues of measuring marketing performance in a not-for-profit services setting. Also raises several interesting ethical issues. LifeSpan Inc., a Minneapolis based not-for-profit organization is the parent holding company of three hospitals and... View Details
    Keywords: Nonprofit Organizations; Ethics; Marketing Communications; Health Care and Treatment; Service Industry; Health Industry; Minneapolis
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    Menezes, Melvyn A. "LifeSpan Inc.: Abbott Northwestern Hospital." Harvard Business School Case 587-104, December 1986. (Revised August 1988.)
    • Research Summary

    STATUS

    In his work on status orders, Professor Malter studies the ways in which status orders affect the returns to organizations, the incentives and opportunities in markets, social market structure, and firm decisions. Using data on a highly structured wine region of... View Details
    • 13 Oct 2022
    • Other Presentation

    4 Business Ideas That Changed the World: Disruptive Innovation

    By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
    A roundtable conversation takes stock of Clayton Christensen’s influential theory. This first in a series of roundtable conversations assessing the origins and impact of four breakthrough ideas.

    In the 1980s, Clayton Christensen cofounded a startup that... View Details
    Keywords: Disruptive Innovation
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    "4 Business Ideas That Changed the World: Disruptive Innovation." HBR IdeaCast (podcast), Harvard Business Review Group, October 13, 2022.
    • November 2021 (Revised January 2024)
    • Case

    The Global Great Depression, 1929-1939

    By: Alberto Cavallo, Sophus A. Reinert and Federica Gabrieli
    The Great Depression was, by far, the worst economic contraction of the twentieth century, and some of the most important ideas about both fiscal and monetary policy in the second half of the century were developed in response to it. The economic collapse, which... View Details
    Keywords: Great Depression; Economic Conditions; Unemployment; Homelessness; Financial Crisis; History; Economy; Policy; Poverty; Social Issues; Economic Slowdown and Stagnation
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    Cavallo, Alberto, Sophus A. Reinert, and Federica Gabrieli. "The Global Great Depression, 1929-1939." Harvard Business School Case 722-034, November 2021. (Revised January 2024.)
    • July 1994 (Revised August 1998)
    • Case

    The King-Size Company

    By: David E. Bell and Dinny Starr Gordon
    King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details
    Keywords: Decisions; Marketing Strategy; Operations; Perception; Expansion; Apparel and Accessories Industry; Web Services Industry
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    Bell, David E., and Dinny Starr Gordon. "The King-Size Company." Harvard Business School Case 595-013, July 1994. (Revised August 1998.)
    • 2021
    • Working Paper

    First Law of Motion: Influencer Video Advertising on TikTok

    By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
    This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
    Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
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    Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.

      Ray A. Goldberg

      A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

      ... View Details

      Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine
      • January 2007 (Revised May 2008)
      • Case

      Henry Luce and the American Century

      By: Nitin Nohria, Anthony Mayo and Logan Wilcox
      Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
      Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States
      Citation
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      Nohria, Nitin, Anthony Mayo, and Logan Wilcox. "Henry Luce and the American Century." Harvard Business School Case 407-076, January 2007. (Revised May 2008.)
      • 10 Feb 2015
      • First Look

      First Look: February 10

      entry) as a means of reconciling non-monotonic incentive responses to competition, effectively manipulating the number and skills distribution of contestants facing one another. February 2015 GfK Marketing Intelligence Review Beyond... View Details
      Keywords: Sean Silverthorne
      • 2013
      • Chapter

      Beyond Platinum: Making the Case for Titanium Buildings

      By: Jock Herron, Amy C. Edmondson and Robert G. Eccles
      Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
      Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States
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      Herron, Jock, Amy C. Edmondson, and Robert G. Eccles. "Beyond Platinum: Making the Case for Titanium Buildings." Chap. 4 in Constructing Green: The Social Structures of Sustainability, by Rebecca L. Henn and Andrew J. Hoffman, 77–100. MIT Press, 2013.
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