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Show Results For
- All HBS Web
(2,808)
- People (4)
- News (492)
- Research (1,828)
- Events (13)
- Multimedia (8)
- Faculty Publications (949)
- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
- January 2004
- Article
Corporate Venturing: The Origins of Unilever's Pregnancy Test
By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
- 26 May 2023
- Blog Post
Bringing Space Tech Back to Earth
Grinnell/SEAs) Even while honing her entrepreneurial skills, Sweeney continued to build new machines. Since coming to Harvard, she’s designed a fleet of spacecraft to clear small debris from low-Earth orbit, a robotic plant to mimic... View Details
- 28 Oct 2014
- First Look
First Look: October 28
Publications October 2014 John Wiley & Sons International Strategy: Context, Concepts and Implications By: Collis, David J. Abstract—This book is designed for every student who will be involved in managing and advising companies... View Details
Keywords: Carmen Nobel
- 12 Aug 2019
- Research & Ideas
How Scale Changes a Manager's Responsibilities
product designs because she was out fundraising or handling 27 other fires. Here’s how to avoid this: As early as you can in your company’s lifetime, articulate your company’s True North and View Details
Keywords: by Julia Austin
- Research Summary
Overview of Research
My research examines approaches to improving the performance of our health care delivery system with a primary focus on health information technology. Reflecting the interdisciplinary nature of my program, my dissertation draws upon theories and insights from... View Details
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
attitudes about leadership, culture and how products are designed and built.” Similarly, it’s important to talk about any peak moments in past jobs, school, etc. that inform your attitudes about leadership,... View Details
Keywords: by Julia Austin
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
value of AI as an important tool for increasing productivity, reducing costs, and improving the quality of survey designs and insights generated within the fast-growing, $80 billion market research industry. “We’re not saying everyone... View Details
Keywords: by Kristen Senz
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
Dunlap sold off several businesses, retaining for the time being the core consumer products business. He moved the head office out of Scott's longtime corporate building and into a much smaller building near his home in Florida. The... View Details
Keywords: by Michael Beer & Nitin Nohria
- 30 Nov 2016
- HBS Seminar
Melissa Valentine and Michael Bernstein, Stanford University
- Web
Business Fundamentals Course - CORe | HBS Online
$2,650 Next 12-week session starts September 3rd Next 17-week session starts October 28 Apply to CORe Apply to CORe for Credit Designed to help you achieve fluency in the language of business, CORe is a business fundamentals program that... View Details
- 18 Jun 2013
- First Look
First Look: June 18
account for horizontal peer comparison when designing executive wage contracts and that this comparison has productivity consequences for firms. Download working paper:... View Details
Keywords: Anna Secino
- March 2022 (Revised January 2023)
- Case
Innovation at Moog Inc.
By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten
This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details
Keywords: Innovation; Innovation Lab; Innovation Management; Motivation; Incentives; Culture; Compensation; Compensation And Benefits; Scalability; Business Growth and Maturation; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Organizational Culture; Performance Consistency; Performance Effectiveness; Performance Efficiency; Performance Productivity; Performance Evaluation; Creativity; Motivation and Incentives; Aerospace Industry; Transportation Industry; United States
Hall, Brian J., Ashley V. Whillans, Davis Heniford, Dominika Randle, and Caroline Witten. "Innovation at Moog Inc." Harvard Business School Case 922-040, March 2022. (Revised January 2023.)
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Consumer Products Industry; Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
past. Measure success in narrow terms A successful customer interaction on Target.com was narrowly defined: Only when a customer searched for a product, received recommendations, and actually purchased the product would the company bother... View Details
- Web
Winners & Runners-Up | New Venture Competition
community. Ghonsla Emmanuel Arnaud, HBS Monica Hau Le Zehra Ali Mubarik Imam Social Enterprise Track Runner-Up Straw-based insulation products designed especially for corrugated galvanized iron roofs in the... View Details
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online advertising. According to HBS professor Ben Edelman, an expert on... View Details
- Web
Arthur Rock Center for Entrepreneurship | About
Business Review. The modern, three-story 27,782-square-foot concrete and glass structure was designed by Kubitz & Pepi and dedicated in 1974 as Teele Hall, in honor of the late Stanley F. Teele (MBA 1930, DCS 1933), Dean of the HBS... View Details
- 12 Sep 2022
- Research & Ideas
When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment
suggests new research based on an international competition to design a NASA robot. "When experts have a been-there-done-that mindset, potential breakthroughs may hit the discard pile before companies can evaluate them in full." Harvard... View Details