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Batten Hall | About

Batten Hall Frank Batten (MBA 1952) Batten Hall is named in honor of media pioneer and entrepreneur Frank Batten (MBA 1952). Batten Hall became part of the HBS campus in 2011. The building was once home to public broadcasting’s WGBH... View Details

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

wheel” In a paper forthcoming in Organization Science, professor Tsedal B. Neeley and coauthors delve into why many managers tend to send the same message, over and over, via multiple media to team members. At first blush, this strategy... View Details

Keywords: by Kim Girard

07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of companies that have either... View Details

Keywords: by Lane Lambert

Web

Building the On-Demand Workforce - Managing the Future of Work

strategic approach to managing a blended workforce of full-time employees as well as on-demand gig workers. Media Coverage Tips on Going Freelance During the Covid-19 Pandemic Ray A. Smith 31 Jan 2021 | Wall Street Journal Here’s where... View Details

01 Oct 1997
News

J. Hughes Norton III

majestic Mediterranean-style clubhouse. On a nearby practice green, a solitary figure, virtually unnoticed, rolls 40-foot putts up to the pin as the fans and media stream by. It's last year's Open winner, Steve Jones. In an ordinary year,... View Details

Keywords: Garry Emmons

Portrait Project

Jourdan Henry

under assault. People constantly debate what used to be considered facts. This has crippled our ability to make progress against the challenges we face, such as political polarization, racial injustice, and climate change. As a media... View Details

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

sellers), ad-supported media (ad sponsors and readers/viewers), computer operating systems (application developers and users), videogame consoles (game developers and geeks), shopping malls (retailers and consumers), digital View Details

Keywords: by Sean Silverthorne; Technology

Web

Jana Kierstead | About

opportunities for HBS students and maintained strong recruiting relationships with hundreds of global organizations. Before HBS, Jana worked in the private sector as a director at A. T. Kearney’s media and entertainment executive search... View Details

Web

MOC Network reaches 20 year milestone - Institute For Strategy And Competitiveness

Director-General CBI Tony joined the Confederation of British Industry ( CBI ) as Director-General in November 2020. His career spans a range of roles in business, media and government. Before the CBI, Tony was the first CEO of Be the... View Details

Portrait Project

Rory Finnegan

people through words. As traditional forms of media start to slip, so much is at stake. How can we keep telling stories, exposing hard truths, fighting through the darkness of misinformation? To preserve society’s democratic core, media’s... View Details

Web

Winners & Runners-Up | New Venture Competition

specific service requirements. ONTV Jonathan Oakes Nathan Freitas Business Track Runner-Up ONTV brings sustainable creativity to people around the world through the delivery of media distribution and commercialization technologies. Social... View Details

2020
Working Paper

Bankruptcy and the COVID-19 Crisis

By: Jialan Wang, Jeyul Yang, Benjamin Iverson and Raymond Kluender

We examine the impact of the COVID-19 economic crisis on business and consumer bankruptcies in the United States using real-time data on the universe of filings. Historically, bankruptcies have closely tracked the business cycle and contemporaneous unemployment rates.... View Details

Keywords: Bankruptcy; Financial Distress; COVID-19; Insolvency and Bankruptcy; Financial Crisis; Health Pandemics; United States

Citation

SSRN

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September 2023
Supplement

David Beckham (B): Signing Lionel Messi to Inter Miami CF

By: Anita Elberse and David Moreno Vicente

In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi—a seven-time winner of the Ballon d’Or... View Details

Keywords: Soccer; Football; Superstars; General Management; Sports; Negotiation Offer; Competitive Strategy; Compensation and Benefits; Entertainment; Media; Marketing; Sports Industry; Miami

Citation

Purchase

August 2017 (Revised July 2018)
Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai

In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details

Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry

Citation

Educators

Purchase

2013
Working Paper

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

By: Isao Okada and Stephen A. Greyser

When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States

Citation

SSRN

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04 Apr 2011
HBS Case

Reinventing the National Geographic Society

case study in 1994 when Fahey was CEO of Time Life, ironically facing many of the same challenges with earlier generations of media and technology. Fifteen years later it was an opportunity to observe an elite general manager at work in a... View Details

Keywords: by Sean Silverthorne; Publishing

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

would adopt, such as Word, Internet Explorer, and Windows Media Player. Even more importantly, such platforms would allow creative developers outside your organization to add their unique value. Grove faced a crucial decision regarding... View Details

Keywords: by Michael Blanding; Computer

David A. Thomas

David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School. His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change. He recently served as a... View Details

Keywords: media; media; media; media; media; media

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off... View Details

Keywords: by Carmen Nobel; Consumer Products

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details