Marketing Communications - Publications - Faculty & Research

27 May 2022
Blog Post

Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023

about transitioning from the military to a full-time MBA program? It’s hard to replicate the sense of community that you feel being in the military, and every veteran has to make that transition. Having the Armed Forces Alumni... View Details

June 2018 (Revised April 2021)
Case

Valuing Snap After the IPO Quiet Period (A)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte

Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy... View Details

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18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

02 Mar 2012
HBS Seminar

Joe Lassiter/Gordon Jones, Harvard Business School/Harvard University

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Design Thinking Course | HBS Online

innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

being a modest market for British textiles into an expanding market not only for textiles, but for British iron and steel, machinery and coal. 1 However the transport and View Details

Keywords: by Geoffrey Jones

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Greenhill House | About

Germany. In his role at the Treasury, Humphrey was an enthusiastic advocate of a free market economy and the reduction of federal deficits. To honor Humphrey, the George M. Humphrey Fellowship was established at the School to support an... View Details

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Use of Harvard Name & Logo | About

the Trademark Office will review the request in 7-10 business days. (Harvard Business School Marketing & Communications provides the “local approval” required in step 2 of the process.) Executive Education... View Details

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

compared to Kmart. (The other companies in their quad were Target and the Limited.) Both companies were in roughly the same financial shape in 1986, but Dollar General grew steadily, showing healthy profits year after year. Meanwhile, Kmart floundered, its View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

30 Nov 2011
Research & Ideas

Only Capitalists Can Save Capitalism

that can turn these problems into opportunities. The book provides examples of business efforts that promote social good without sacrificing profit: a mobile communications rollout in rural China that "extended the benefits of... View Details

Keywords: by Maggie Starvish

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Online Business Analytics Course | HBS Online

with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and... View Details

January 2013 (Revised April 2015)
Case

Affinity Labs: Valuing Customer Growth

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

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22 May 2018
First Look

New Research and Ideas, May 22, 2018

show that, even in a world with perfect capital markets and without differences in innate ability, wealthy parents invest, on average, more in their offspring than poorer ones. As a result, persistence of economic status is higher at the... View Details

Keywords: Dina Gerdeman

14 Oct 2021
In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

this period of renaissance, and the fiercest labor market in recent memory, companies should take steps to redefine the purpose of the office as a tool rather than a destination. For example, the office can become a tool to enhance... View Details

Keywords: by Kristen Senz

23 Nov 2021
Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

consumers aren’t buying it, the reason why the artists care about the vinyl is because it’s an extension of their craft and a medium that communicates the care that went into creating their art in the first place. Gazette: With such high... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Music

14 Feb 2017
First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details

Keywords: Sean Silverthorne

09 Nov 2010
First Look

First Look: November 9, 2010

Ontological Leadership Course. 4. Provide participants an opportunity to create a community of scholars, educators, and practitioners to advance the Ontological Leadership Project. 5. Inquire into the next research frontier for the... View Details

Keywords: Sean Silverthorne

24 Apr 2012
First Look

First Look: April 24

and resource-efficient development with the use of information and communication technologies to better manage complex urban systems. Book: http://www.routledge.com/books/details/9780415893169/ Integrated Reporting Requires Integrated... View Details

Keywords: Carmen Nobel

23 Jan 2008
First Look

First Look: January 23, 2008

employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details

Keywords: Martha Lagace

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Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

The Social Enterprise Initiative has long supported students and alumni starting organizations with a social impact focus. Our curriculum, career support, community building, and funding supports students in exploring social... View Details

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