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  • All HBS Web  (5,595)
    • People  (12)
    • News  (1,109)
    • Research  (3,807)
    • Events  (11)
    • Multimedia  (12)
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  • May 2019
  • Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
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Toffel, Michael W., Trevor Fetter, John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Teaching Note 619-068, May 2019.
  • Research Summary

Workforce Change

By: Sandra J. Sucher

This research encompasses layoffs, furloughs and restructuring, global practices that affect millions of employees and thousands of companies every year. In this work I aim to replace bad practice that damages trust with good (or at least better) practice through... View Details

Keywords: Layoffs; Leadership And Change Management; Global Innovation; Strategic Decision Making; Multinational Corporations; Organizational Change and Adaptation; United States; France; Germany; Hungary; Finland; United Kingdom; Netherlands; China; Japan; Brazil
  • March 2025
  • Case

Calyx Global: Rating Carbon Credits

By: Michael W. Toffel and Adam Chen
This case describes how rating agencies and other organizations are seeking to improve the quality of carbon credits sold in the voluntary carbon market to organizations seeking to use them to supplement their internal decarbonization efforts to meet their net zero... View Details
Keywords: Service Design; Certification; Auditing; Auditor Reputation; Carbon Credits; Carbon; Rating Agency Disagreement; Ratings; Climate Change; Business Model; Environmental Sustainability; Corporate Social Responsibility and Impact; Conflict of Interests; Reputation; Business Strategy
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Toffel, Michael W., and Adam Chen. "Calyx Global: Rating Carbon Credits." Harvard Business School Case 625-102, March 2025.
  • March 2000
  • Case

People's Light and Theatre Company, The

Describes in operational detail the activities involved in creating a collaborative and artistic product. Parallels to companies in dynamic industries emerge from the management philosophies and artistic methods of the case protagonist, Artistic Director Abigail Adams. View Details
Keywords: Creativity; Service Operations; Business Strategy; Theater Entertainment; Fine Arts Industry
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Austin, Robert D. "People's Light and Theatre Company, The." Harvard Business School Case 600-055, March 2000.
  • 15 Jun 2021
  • News

June 2021 Books and Podcasts

essential driver of their profits? Do US and European multinationals contribute to home-country employment? Do multinational firms exploit foreign workers? How do multinationals influence foreign policy? How will the rise of the View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • 12 Dec 2023
  • Book

HBS Faculty Books of 2023: Find Happiness, Fix Things, and Fail Well

themselves unfulfilled at the top. In the book Build the Life You Want, Arthur Brooks and Oprah Winfrey offer high achievers a guide to becoming better leaders—of their lives. Digital Strategy: A Handbook... View Details
Keywords: by Danielle Kost
  • 21 Nov 2013
  • News

Case Study: BlackBerry and Thorsten Heins

which was facing numerous challenges: a rapidly decreasing market share, falling revenues, and cratering investor faith. Heins went about cutting costs—including the layoff of more than 5,000 workers in May 2012—scrapped plans to make the... View Details
Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises
  • Research Summary

Overview

By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
  • August 2018 (Revised October 2019)
  • Case

C3.ai—Driven to Succeed

By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
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Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)
  • 02 Mar 2023
  • Blog Post

Women, Work, and the "M" Word

international development, big tech at Google, government service in the Obama administration, and on the founding team of the healthcare startup Cityblock Health, I watched fertility View Details
  • January 2018 (Revised March 2019)
  • Teaching Note

Jumia Nigeria: from Retail to Marketplace (A) and (B)

By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa
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Casadesus-Masanell, Ramon, and Karen Elterman. "Jumia Nigeria: from Retail to Marketplace (A) and (B)." Harvard Business School Teaching Note 718-467, January 2018. (Revised March 2019.)
  • January 2025
  • Article

Overcoming Barriers to Employee Ownership: Insights from Small and Medium-Sized Businesses

By: John Guzek and Ashley Whillans
This research investigates the limited adoption of employee stock ownership plans (ESOPs) among small-to-medium sized businesses (SMBs) in the U.S. Through interviews with 30 SMB owners across various industries, we identify the key barriers to ESOP adoption as lack of... View Details
Keywords: Profit Sharing; Employee Ownership; Management Practices and Processes; Compensation and Benefits; Small Business; Adoption; Employees
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Guzek, John, and Ashley Whillans. "Overcoming Barriers to Employee Ownership: Insights from Small and Medium-Sized Businesses." Compensation & Benefits Review 57, no. 1 (January 2025): 64–81.
  • 14 Sep 2020
  • Research & Ideas

You're Right! You Are Working Longer and Attending More Meetings

administration in the HBS Strategy Unit. “It’s very taxing, to be honest.” Shifting to remote work at the start of the pandemic stripped away whatever was left of the elusive 9-to-5 business day and replaced... View Details
Keywords: by Danielle Kost
  • February 2011
  • Teaching Note

Google and Earnings Guidance (TN)

By: Francois Brochet
Teaching Note for 111026. View Details
Keywords: Communication Strategy; Policy; Web Services Industry; Web Services Industry; United States
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Brochet, Francois. "Google and Earnings Guidance (TN)." Harvard Business School Teaching Note 111-093, February 2011.
  • 2025
  • Article

Educating Students and Professionals on the Business Implications of Climate Change

By: Michael W. Toffel
As climate change poses unprecedented challenges and opportunities, the private sector must play a pivotal role in both adaptation and mitigation efforts. This article discusses the new Harvard Business School Online course, Business and Climate Change, designed to... View Details
Keywords: Climate Impact; Online Courses; Online Education; Decarbonization; Mitigation Policies; Climate Risk; Climate Change; Risk Management; Science; Policy; Business Education; Adaptation
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Toffel, Michael W. "Educating Students and Professionals on the Business Implications of Climate Change." Global Focus: The EFMD Business Magazine 192, no. 2 (2025): 29–32.
  • July 2016
  • Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
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Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

health of the enterprise rather than near-term returns to its shareholders. Their model would refocus companies’ attention to innovation, strategic renewal, and investment in the future. Publisher's link:... View Details
Keywords: Re: Multiple Faculty
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young... View Details
Keywords: by Lane Lambert
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

July–August 2017 Harvard Business Review Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value By: Hagiu, Andrei, and Elizabeth J. Altman Abstract—Five of the 10 most valuable... View Details
Keywords: Sean Silverthorne
  • October 2012
  • Teaching Note

Winfield Refuse Management, Inc.: Raising Debt vs. Equity (Brief Case) (TN)

By: W. Carl Kester and Sunru Yong
Keywords: United States; Acquisitions; Equity Capital; Debt Management; Financial Analysis; Administrative/Support/Waste Management/Remediation Services; Expansion; Capital Structure; Leveraged Buyouts; Borrowing and Debt; Equity; United States
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Kester, W. Carl, and Sunru Yong. "Winfield Refuse Management, Inc.: Raising Debt vs. Equity (Brief Case) (TN)." Harvard Business School Teaching Note 913-531, October 2012.
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