Publications

Find at Harvard

March 2018
Teaching Note

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, its path to growth was getting more challenging, and Turkven, Mavi’s private equity partner, was planning its exit options... View Details

Keywords: Retailing; Fashion; Brand; Brand Management; Brand Extension; Brand Equity; Private Equity; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Decision Choices and Conditions; Retail Industry; Fashion Industry; Turkey; Europe

December 1999
Case

Sendwine.com

By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara

Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details

Keywords: Decision Choices and Conditions; Venture Capital; Financial Strategy; Problems and Challenges; Luxury; Diversification; Internet; Web Services Industry

Program

Behavioral Economics—Virtual

outcomes for your company. Details Understand the actions of your customers and employees Discover the subtle forces driving choices and become your organization's go-to... View Details

February 2003 (Revised January 2006)
Case

AIT Group Plc

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

A U.S. venture capital firm has just learned that the deal structure for purchasing an illiquid U.K. software firm is unacceptable to institutional investors. The group must decide if it still wants to go through with the deal. This decision hinges on whether the... View Details

Keywords: Price; Business and Stakeholder Relations; Mergers and Acquisitions; Venture Capital; Financial Condition; Risk and Uncertainty; Decision Making; Financial Services Industry; United States; United Kingdom

February 2004 (Revised January 2005)
Case

Hewlett-Packard: Culture in Changing Times

By: Michael Beer, Rakesh Khurana and James Weber

HP had been a highly successful and respected company for decades. It was well known for its company culture and management practices--the HP way--which emphasized both profits and people. Changing markets, strong competitors, and the growth of its computer business,... View Details

Keywords: Acquisition; Decision Choices and Conditions; Human Resources; Leading Change; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Performance Effectiveness; Adoption; Competition

13 Feb 2024
Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

for people to volunteer themselves. In ongoing work, Coffman continues to unpack the factors that lead to the under-representation of women in male-typed fields. She is currently studying how candidates seek out and process feedback about... View Details

Keywords: by Kara Baskin

2022
Chapter

Redirecting Rawlsian Reasoning Toward the Greater Good

By: Joshua D. Greene, Karen Huang and Max Bazerman

In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing... View Details

Keywords: Moral Sensibility; Judgments; Prejudice and Bias; Decision Making

05 Sep 2023
Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

economy, managers need to send the message that they support employees even when they make mistakes, she says. “Each and every one of us is a fallible human being. That’s not a choice or a judgment, that’s... View Details

Keywords: by Michael Blanding

April 2005 (Revised March 2006)
Case

RTY Telecom: Network Expansion

Requires real option analysis to analyze a capital expenditure decision by a large regional telecommunications firm. The firm needs to add network capacity for its broadband offering and is trying to decide on how to do this. One approach is simply to purchase this... View Details

Keywords: Expansion; Decision Choices and Conditions; Wireless Technology; Telecommunications Industry

Find at Harvard

August 2000
Case

Incat

Incat is a cutting-edge manufacturer of high-speed aluminum catamaran ferries. The company has been an entrepreneurial success story, growing to be the largest private employer in its home state of Tasmania, Australia. By 2000, Robert Clifford, the company's dynamic... View Details

Keywords: Production; Ship Transportation; Decision Choices and Conditions; Manufacturing Industry; Australia

January 1999 (Revised November 1999)
Case

Metapath Software: September 1997

By: G. Felda Hardymon and Bill Wasik

In September 1997, John Hansen called together his board to debate an interesting choice that his company had to make. Hansen--the CEO of Metapath Software, a provider of software and services to wireless carriers--had two offers to describe. The first was an offer to... View Details

Keywords: Private Ownership; Mergers and Acquisitions; Private Equity; Decision Choices and Conditions; Governing and Advisory Boards; Management Teams; Stocks; Public Ownership; Negotiation Deal; Telecommunications Industry; Information Technology Industry

22 Nov 2010
Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

demands for resources—from business units, support functions and external partners—require a method for judging whether the allocation choices you have made are optimal. Therefore, the most critical... View Details

Keywords: by Robert Simons

July 2003 (Revised October 2003)
Case

Ottawa Voyageurs, The

By: Thomas J. DeLong, Scott Baldwin, Chris Strong, Andrew Feng, Eliza Moody and David Ager

Manuel Tertuliano, head coach of a professional soccer club, must make some difficult decisions about the compensation of six of his players. Specifically, he must decide how to allocate $850,000 among these six players in a way that will benefit his team, which has... View Details

Keywords: Decision Choices and Conditions; Compensation and Benefits; Performance; Motivation and Incentives; Sports; Groups and Teams; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Canada

August 2016
Article

The Role of (Dis)similarity in (Mis)predicting Others' Preferences

By: Kate Barasz, Tami Kim and Leslie K. John

Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the... View Details

Keywords: Perceived Similarity; Prediction Error; Preference Prediction; Self-other Difference; Social Inference; Cognition and Thinking; Perception; Forecasting and Prediction

October 2001 (Revised March 2008)
Case

Anagene, Inc.

By: Robert S. Kaplan and Christina L. Darwall

An entrepreneurial, publicly traded biotech company has begun production and sales of its core product--cartridges that permit DNA samples to be analyzed on a microchip. In the early quarters, sales are difficult to forecast and the company has experienced fluctuating... View Details

Keywords: Cost Accounting; Financial Reporting; Production; Performance Capacity; Risk and Uncertainty; Genetics; Governing and Advisory Boards; Biotechnology Industry; California

May 20, 2016
Comment

World Health Organization Lacks Leadership to Combat Pandemics

By: John A. Quelch

When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details

Read Now

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

At HBS, I learned how to be decisive with limited information, and that being decisive requires also being a team player, allowing the opinions View Details

Keywords: All Industries

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

the kinds of companies I hoped to work for, so I decided to hold out for HBS. The wait proved worthwhile. At HBS, I learned how to be decisive with limited information, and that being View Details

August 2021 (Revised February 2022)
Case

Lexoo: Building a Long-Lasting Platform (Abridged)

By: Chiara Farronato and Elena Corsi

Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details

Keywords: Legal Services; Marketplaces; Pivot; Growth and Development Strategy; Digital Platforms; Small Business; Service Operations; Decision Making; Legal Services Industry