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14 Feb 2017
First Look

First Look at New Research: February 14

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a... View Details

Keywords: Sean Silverthorne

17 Apr 2012
First Look

First Look: April 17

advertising were not sufficient to replace the loss of print revenue, and many publishers had explored charging readers for content, with mixed success, where specialized sources like The Wall Street Journal successfully using the model,... View Details

Keywords: Carmen Nobel

12 Feb 2008
First Look

First Look: February 12, 2007

volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft, Lipton, ConAgra and Campbell's all... View Details

Keywords: Martha Lagace

22 Jan 2008
Research & Ideas

New Challenges in Leading Professional Services

Professional service firms—law firms, financial services firms, money management firms, private equity firms, hedge funds, management consultants, advertising agencies—are the most challenging and exciting organizations to lead, maintain... View Details

Keywords: by Sean Silverthorne; Consulting; Accounting; Legal Services

October 2014
Module Note

Market Design in Online Businesses (Abridged)

By: Peter Coles and Benjamin Edelman

The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details

Keywords: Platform Design; Network Effects; Market Design; Advertising Industry; Advertising Industry; Advertising Industry

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04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

as Facebook and MySpace (and in South Korea, Cyworld), the business viability of these sites remains in question. While many sites are attempting to follow Google and generate revenues from advertising, will advertising be effective? If... View Details

Keywords: by Staff

07 Feb 2012
First Look

First Look: February 7

survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information... View Details

Keywords: Sean Silverthorne

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

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29 Sep 2015
Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

across multiple industries. There are at least five kinds of control that could belong to either company or worker, depending on the business model: Price charged to the customer. Equipment used by the worker, Method of service delivery. Ways of View Details

Keywords: by Andrei Hagiu; Transportation; Web Services

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

able to collect hundreds of terabytes of data on the shoppers. Given that the company already makes close to $1 billion in advertising, that is information the company can then quickly turn around and sell to advertisers for an even... View Details

Keywords: Re: Sunil Gupta; Retail

05 Jun 2000
What Do You Think?

What’s Happening to Our Patience?

advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil... View Details

Keywords: by James Heskett

25 Apr 2005
Research & Ideas

New Learning at American Home Products

preparations; publicly advertised medicinal, pharmaceutical and dentifrice preparations; food products; household products; cosmetics and toilet preparations; and chemicals, organic colors and pigments, dye stuffs and intermediates."... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

08 Oct 2013
First Look

First Look: October 8

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494 Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style... View Details

Keywords: Sean Silverthorne

10 Aug 2010
First Look

First Look: August 10

that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details

Keywords: Martha Lagace

September 2003 (Revised February 2007)
Case

PolyMedica Corporation (A)

By: David F. Hawkins and Jacob Cohen

The Securities and Exchange Commission and investors question PolyMedica Corp.'s practice of capitalizing rather than expensing of direct-response advertising. View Details

Keywords: Activity Based Costing and Management; Business Earnings; Advertising; Private Sector; Budgets and Budgeting; Cost Management; Capital Markets; Marketing; Private Equity; Pharmaceutical Industry; Medical Devices and Supplies Industry

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15 Mar 2016
First Look

March 15, 2016

across borders. Would HNA Group be able to bring its unique characteristics that made it successful within China to bear on the global marketplace? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316013-PDF-ENG Harvard Business School Case 916-038 View Details

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in... View Details

21 Dec 2010
First Look

First Look: December 21

to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and served over 6 billion View Details

01 Aug 2007
Op-Ed

Company Town: Fixing Corrupt Governments

successful firms or nonprofits would get free advertising through the popular press, eliminating their need for private marketing while increasing their ability to win elections in other locales around the world. Citizens in mismanaged... View Details

Keywords: by Eric Werker