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  • All HBS Web  (3,982)
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  • April 2012
  • Case

Introducing iSnack 2.0: The New Vegemite

By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details
Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Consumer Products Industry; Food and Beverage Industry
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Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
  • November 2003 (Revised March 2004)
  • Case

Can Florida Orange Growers Survive Globalization?

By: Ray A. Goldberg and Hal Hogan
Florida Citrus Department has to deal with increasing competition from Brazil. What position should the industry take on its existing tariff? Who benefits? Who loses? View Details
Keywords: Cost vs Benefits; Trade; Price; Globalized Markets and Industries; Goods and Commodities; Competition; Competitive Strategy
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Goldberg, Ray A., and Hal Hogan. "Can Florida Orange Growers Survive Globalization?" Harvard Business School Case 904-415, November 2003. (Revised March 2004.)
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny HBS professor... View Details
Keywords: by Susan Young
  • Web

Publications - Faculty & Research

Agricultural Technology Adoption: Evidence from Smallholder Farms in India." Journal of Development Economics 176 (September 2025). July–August 2025 Article Case Study: Do We Reskill or Replace Our Workforce? By: William Kerr To remain View Details

    Willy C. Shih

    Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

    Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
    • April 2021
    • Case

    Transforming BlackBerry: From Smartphones to Software

    By: Ranjay Gulati and Nicole Tempest Keller
    On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details
    Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada
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    Gulati, Ranjay, and Nicole Tempest Keller. "Transforming BlackBerry: From Smartphones to Software." Harvard Business School Case 421-052, April 2021.
    • June 2022
    • Case

    Worten Portugal: Becoming a Digital Marketplace

    By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
    With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
    Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
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    Moreno, Antonio, Pedro Amorim, and Tonia Labruyere. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Case 622-062, June 2022.
    • October, 2022
    • Article

    The Economic Dynamics of Competing Power Generation Sources

    By: Gunther Glenk and Stefan Reichelstein
    Competing power generation sources have experienced considerable shifts in both their revenue potential and their costs in recent years. Here we introduce the concept of Levelized Profit Margins (LPM) to capture the changing unit economics of both intermittent and... View Details
    Keywords: Renewable Energy; Intermittant; Cost Accounting; Profitability Analysis; Learning-by-doing; Cannibalization Effect; Energy; Environmental Management; Investment; Operations; Technological Innovation; Energy Industry; Utilities Industry; Industrial Products Industry; Manufacturing Industry; Europe; North America; South America; Africa; Asia
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    Glenk, Gunther, and Stefan Reichelstein. "The Economic Dynamics of Competing Power Generation Sources." Art. 112758. Renewable and Sustainable Energy Reviews 168 (October, 2022).
    • October 2016 (Revised December 2016)
    • Module Note

    Strategy Execution Module 6: Evaluating Strategic Profit Performance

    By: Robert Simons
    This module reading demonstrates how to calculate and analyze the profit generated by different business strategies. Formulas and examples are provided to calculate profit generated by changes in market share, revenue growth, efficiency improvements, and support costs.... View Details
    Keywords: Management Control Systems; Implementing Strategy; Execution; Evaluating Business Performance; Profitability Analysis; Variance Analysis; Measuring Effectiveness; Measuring Efficiency; Activity-Based Costing; Flexible Budget; Accounting; Strategy
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    Simons, Robert. "Strategy Execution Module 6: Evaluating Strategic Profit Performance." Harvard Business School Module Note 117-106, October 2016. (Revised December 2016.)
    • Program

    Creating Brand Value

    Summary Consumer brands are one of the most valuable sources of sustainable competitive advantage, but managing brands and achieving their full potential has never been more difficult. Today's consumers are increasingly diverse, are... View Details
    • 23 Oct 2013 - 24 Oct 2013
    • Conference Presentation

    Key Drivers for Inner City Growth

    By: Michael E. Porter
    Initiative for a Competitive Inner City (ICIC) annual ecomonic summit. The 2013 theme: Transforming Urban Ecologies, What Works for Cities View Details
    Keywords: Development Economics; Industry Clusters; Strategy; Urban Development; Ohio
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    Porter, Michael E. "Key Drivers for Inner City Growth." Paper presented at the Inner City Economic Summit, Initiative for a Competitive Inner City, Cleveland, OH, October 23–24, 2013.
    • 16 Sep 2015
    • Keynote Speech

    Revitalizing Inner Cities: The Strategic Agenda

    By: Michael E. Porter
    Keynote presentation at the Inner City Economic Summit, Initiative for a Competitive Inner City, Detroit, MI View Details
    Keywords: Clusters; Economics; Industry Clusters; United States
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    Porter, Michael E. "Revitalizing Inner Cities: The Strategic Agenda." Inner City Economic Summit, Initiative for a Competitive Inner City, September 16, 2015.
    • 2012
    • Case

    Beyondsoft Co., Ltd. (B)

    By: F. Warren McFarlan, Donghong Li and Hong Zhang
    The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
    Keywords: Computer Software; Entrepreneurship; Outsourcing; Strategy; China; Information Technology; China
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    McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B)." Tsinghua University Case, 2012.
    • February 2012
    • Article

    Management Practices across Firms and Countries

    By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
    For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing American, Japanese, and German firms are the best... View Details
    Keywords: Management Practices and Processes; Competency and Skills; Governing Rules, Regulations, and Reforms; Organizations; Developing Countries and Economies; Economic Sectors; Performance; Business and Shareholder Relations; Private Equity; Multinational Firms and Management; United States; Germany; Japan; China; India
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    Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices across Firms and Countries." Academy of Management Perspectives 26, no. 1 (February 2012): 12–33.
    • 2011
    • Working Paper

    Management Practices Across Firms and Countries

    By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
    For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing, American, Japanese, and German firms are the best... View Details
    Keywords: Management Practices and Processes; Business Ventures; Public Sector; Private Sector; Country; Performance; Motivation and Incentives
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    Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices Across Firms and Countries." Harvard Business School Working Paper, No. 12-052, December 2011.
    • February 2022 (Revised September 2022)
    • Case

    InstaDeep: AI Innovation Born in Africa (A)

    By: Shikhar Ghosh and Esel Çekin
    Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
    Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
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    Ghosh, Shikhar, and Esel Çekin. "InstaDeep: AI Innovation Born in Africa (A)." Harvard Business School Case 822-104, February 2022. (Revised September 2022.)
    • March 1998 (Revised March 1999)
    • Case

    NIKE, Inc. in the 1990s (C)

    By: John A. Quelch
    In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
    Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry
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    Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
    • October 1996 (Revised February 1997)
    • Case

    Saturn Corporation in 1996

    Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position. View Details
    Keywords: Product Positioning; Competitive Advantage; Auto Industry; United States
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    McGahan, Anita M., and Suzanne Purdy. "Saturn Corporation in 1996." Harvard Business School Case 797-052, October 1996. (Revised February 1997.)
    • February 2004 (Revised November 2004)
    • Case

    Golden Age of Home Video Games, The: From the Reign of Atari to the Rise of Nintendo

    Details events in the home video-game industry from the late 1970s until the early 1990s. Tells the story of the rise and fall of Atari Corp., the dominant player in arcade and home video games in the 1970s and early 1980s. During this period, Atari became the fastest... View Details
    Keywords: Technology; Value Creation; Change Management; Marketing Strategy; Competitive Advantage; Video Game Industry
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    Coughlan, Peter J. "Golden Age of Home Video Games, The: From the Reign of Atari to the Rise of Nintendo." Harvard Business School Case 704-487, February 2004. (Revised November 2004.)
    • 2022
    • Working Paper

    Product2Vec: Leveraging Representation Learning to Model Consumer Product Choice in Large Assortments

    By: Fanglin Chen, Xiao Liu, Davide Proserpio and Isamar Troncoso
    We propose a method, Product2Vec, based on representation learning, that can automatically learn latent product attributes that drive consumer choices, to study product-level competition when the number of products is large. We demonstrate Product2Vec’s... View Details
    Keywords: Consumer Choice; Consumer Behavior; Competition; Product Marketing
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    Chen, Fanglin, Xiao Liu, Davide Proserpio, and Isamar Troncoso. "Product2Vec: Leveraging Representation Learning to Model Consumer Product Choice in Large Assortments." NYU Stern School of Business Research Paper Series, July 2022.
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