Publications

February 2019 (Revised November 2021)
Case

MoviePass

By: Willy Shih

Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform and was planning to extract value from increasing traffic to movie theaters through a number of... View Details

Keywords: Start-up; Start-up Growth; Start-ups; Business Model Innovation; Business Model; Innovation and Invention; Multi-Sided Platforms; Business Startups; Planning; Motion Pictures and Video Industry; United States

December 2011 (Revised September 2014)
Case

The Kid Grows Up: Decisions at the Sundance Institute

By: Mukti Khaire and Eleanor Kenyon

The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details

Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States

March 2011
Teaching Note

Hollywood in India: Protecting Intellectual Property (A) and (B) (TN)

By: Lakshmi Iyer

Teaching Note for 711017 and 711018. View Details

Keywords: Markets; Strategy; Intellectual Property; Crime and Corruption; Film Entertainment; Motion Pictures and Video Industry; India

November 2010 (Revised February 2011)
Case

Hollywood in India: Protecting Intellectual Property (A)

By: Lakshmi Iyer and Namrata Arora

In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy... View Details

Keywords: Crime and Corruption; Copyright; Lawsuits and Litigation; Emerging Markets; Business Strategy; Motion Pictures and Video Industry; India

September 2010 (Revised March 2011)
Teaching Note

The Passion of the Christ (A) & (B)

By: Anita Elberse

Teaching Note for 505025 and 505026. View Details

Keywords: Motion Pictures and Video Industry

November 2007 (Revised March 2010)
Case

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse and Peter Stone

In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details

Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry

September 2007 (Revised October 2017)
Case

Still Leading (B6): Sherry Lansing—Producing Social Change

By: Rosabeth Moss Kanter and Lance Pierce

Sherry Lansing, head of a Hollywood studio, left to start a foundation. Describes the issues in her transition. View Details

Keywords: Transition; Problems and Challenges; Personal Development and Career; Nonprofit Organizations; Motion Pictures and Video Industry

September 2006 (Revised August 2007)
Case

Warner Bros. and BitTorrent

Involves the copyright issues associated with Bram Cohen's revolutionary program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for... View Details

Keywords: Technological Innovation; Copyright; Lawfulness; Distribution; Internet and the Web; Motion Pictures and Video Industry

June 2006
Supplement

Jack Valenti Negotiating for the Motion Picture Association

By: James K. Sebenius, Michael Kull PHD and Ellen Knebel

Keywords: Negotiation; Motion Pictures and Video Industry

Jun 2004 - 2004
Conference Presentation

The Effectiveness of Pre-Release Advertising for Motion Pictures

By: Anita Elberse

Keywords: Marketing; Performance Effectiveness; Advertising; Motion Pictures and Video Industry

26 Sep 2019
Research & Ideas

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

residents and stay permanently. View Video With limited hope of resettlement on the horizon, many Rohingya have sunk deeper into despair. “You’re dealing with the trauma you experienced, with no distractions, no coping mechanism,” she... View Details

Keywords: by Danielle Kost

February 2021
Article

Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence

By: Tommy Pan Fang, Andy Wu and David R. Clough

Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms.... View Details

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06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Motion Pictures & Video; Motion Pictures & Video

September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details

Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Video Game Industry; Video Game Industry; Video Game Industry

May 2024
Supplement

GameStop: Social Media Finds a Cheat Code (B)

By: Joseph Pacelli and Sarah Mehta

This case accompanies “GameStop: Social Media Finds a Cheat Code (A),” no. 124-005. It provides an update on pertinent events from 2021 to 2023. View Details

Keywords: Finance; Markets; Value; Video Game Industry; Video Game Industry; United States