Publications

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31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

but also themselves. Everything is changing and technology is a key driver When we asked executives to join our roundtable conversations about “digital leadership,” they warned us that the term was too... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

News

Arianna Huffington Leads Crusade to Deal With Uber’s Scandals

July 2022
Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details

Web

Organizational Behavior - Doctoral

Tushman , Frank Dobbin , and Peter Marsden Martha Jeong, 2019 Hong Kong University of Science & Technology (HKUST), Management Department Advisors: N/A, Julia Minson , Leslie K. John , and Laura Huang Nicole Abi-Esber, 2023 London School... View Details

March 2013 (Revised March 2014)
Case

C12 Energy

By: Joseph B. Lassiter III and James McQuade

C12 aimed to build not only a company, but an entire industry around carbon capture and sequestration (CCS). "You change the world by building a market, and you build a market by building a profitable company that other people copy," said Dawe, C12 Energy's CEO. "In... View Details

Keywords: Carbon Sequestration; Sustainability; Cleantech; Oil And Gas; Business Model; Energy; Entrepreneurship; Environmental Sustainability; Green Technology Industry; Green Technology Industry; North America

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

School, and a leader in the field of change management. "Even in an era where young techies are looking to get the hottest and latest, people are resistant to change," she says. Microsoft's launch of the new operating system... View Details

Keywords: by Carmen Nobel; Computer; Consumer Products

07 Dec 2015
Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

Over the last ten years, technology has reduced entire catalogues of consumer goods to devices that fit in the palms of our hands. Phones are smarter, networks are faster, and more people have access to more information than ever before.... View Details

Keywords: Re: Josh Lerner; Financial Services; Banking

May 2020
Case

M-Lab: Enabling Innovation at Mitsubishi Corporation

By: Krishna Palepu and Allison M. Ciechanover

M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details

Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States

June 1995 (Revised April 1997)
Case

Integron Incorporated: The Integrated Components Division (ICD)

A high-technology manufacturing company was recently given profit-and-loss "stand-alone" status by its parent. No longer a captive supplier, it must seek new markets for its technology and products on the outside world. Describes a benchmarking study by a group of... View Details

Keywords: Technology; Organizational Change and Adaptation; Restructuring; Manufacturing Industry

Research Summary

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

By: Karen Mills

Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details

February 2018
Case

Redfin

By: Marco Di Maggio and Julia Kelley

Redfin, a technology-powered residential real estate brokerage, was founded in 2002 with the intention of using technology to disrupt the real estate industry. Over the next 15 years, Redfin made several changes to its business model. Initially, the company provided... View Details

Keywords: Business Model; Strategy; Decision Making; Real Estate Industry

Article

The Growing Problem of Patent Trolling

By: Lauren Cohen, Umit Gurun and Scott Duke Kominers

The last decade has seen a sharp rise in patent litigation in the U.S., with 2015 having one of the highest patent lawsuit counts on record. In theory, this could be a consequence of growth in the commercialization of technology and innovation—patent lawsuits increase... View Details

Keywords: Patent Aggregators; Patent Litigation; Patent Pools; Patent Trolls; Patents; Lawsuits and Litigation; United States

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We consider a model of technological learning under which people "learn through noticing": they choose which input dimensions to attend to and subsequently learn about from available data. Using this model, we show how people with a great deal of experience may... View Details

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan

February 2024 (Revised January 2025)
Case

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney

The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details

September 2022
Article

Experimentation and Start-up Performance: Evidence from A/B Testing

By: Rembrand Koning, Sharique Hasan and Aaron Chatterji

Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the... View Details

Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Organizational Learning; Entrepreneurship; Strategy; Business Startups; Learning; Performance; Decision Making

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July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States

April 1994 (Revised October 2002)
Case

Frito-Lay, Inc.: A Strategic Transition (1990-1992)

By: Lynda M. Applegate

Describes the changes in structure, management systems, people, and processes instituted by the company. Provides students with an opportunity to explore the nature of "IT-enabled" organizational change and the process through which it is implemented. Also enables a... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Business Strategy; Food and Beverage Industry