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Show Results For
- All HBS Web
(1,861)
- People (20)
- News (464)
- Research (834)
- Events (2)
- Multimedia (4)
- Faculty Publications (397)
- Profile
Steve Alden
shaped, and continue to shape, his ambitions. "Here, we get a philosophical perspective that emphasizes our responsibilities to business and society," Steve says. "It's not just about making a lot of money. Maybe it's about increasing the pie for... View Details
- Profile
Tawanda Sibanda
Tawanda Sibanda has “always been interested in creating valuable things,” he says. “Initially, my approach was technical – building things. But over time, I didn’t feel the social impact was as great as I would’ve liked. Now, I see... View Details
- Profile
Lauren Booker
the 1960s and '70s. At Yale, Lauren exhibited the family traits of social activism and leadership, becoming the head of the Black Student Alliance and co-founding a magazine entitled Sphere, "focused on global citizenship... View Details
- Profile
Eric Chavez
out, combined with his background as a first-generation Mexican-American, “made me empathize with those who are different and may not always have a seat at the table.” Eric found a new interest—corporate social responsibility—and a new... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
At the gambling meccas that employ them, they are called "casino hosts"—essentially front-line employees with nevertheless big responsibilities. These staffers work to develop one-on-one relationships with high-rollers to make sure they are very happy customers. The... View Details
- August 2012
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
- 02 Jul 2024
- News
The Beauty Guide
Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
- 18 Jul 2014
- News
Team Players
Blumkin also developed special expertise and a solid reputation in experience marketing. That, and the networking skills she had also learned at HBS, ultimately earned her a position on the roster of Super Bowl XLVIII. "My husband and I... View Details
- Web
Sustainable Investing - Course Catalog
financial contracting to unlock innovation and help transform the social sector. Cases will require rigorous financial and investment analysis, building on and extending skills acquired in the RC finance... View Details
- Profile
Cherian Kurien
Why was earning your MBA at HBS important to you? For me the purpose of an MBA is to develop and refine one's political, economic and social worldview, by debating, listening to and understanding the views of the faculty and fellow... View Details
- 01 Oct 1997
- News
William K.L. Fung
told my father that I didn't want to be in a family company," says Fung with a chuckle. The elder Fung challenged his son to use his HBS skills to breathe new life into the trading company, founded by Fung's grandfather in Canton, China,... View Details
Keywords: Alejandro Reyes
- 02 Dec 2018
- News
Fostering Great Leadership
excited to live in New England.” Olivier credits the School with fostering his personal development. “HBS challenged my assumptions about what I knew, what my skills were, and what my limitations were,” he explains. Ultimately Olivier... View Details
- 01 Mar 2006
- News
Faculty Books
globalization in the transition from socialism to capitalism. Renewing Unilever Transformation and Tradition by Geoffrey Jones (Oxford University Press) Professor Jones, a business historian, looks at Unilever’s decades-old transformation... View Details
- 01 Oct 1999
- News
You goal, girl
sports fashion), Love's new magazine, Amy Love's REAL SPORTS, offers analysis of teams and players, methods for improving game skills and performance, and profiles of sports heroines. With an eye to the more than thirty million... View Details
- Profile
Roniesha Copeland
needs; in bridging a community’s economic gaps.” Balancing two compelling interests Throughout college at Howard University and in her subsequent professional career, Roniesha sought to develop skills relevant to both interests – business... View Details
- August 2021
- Case
Andreessen Horowitz’s Cultural Leadership Fund (A)
By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details
Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations
Elberse, Anita, Briana Richardson, and Cydni Williams. "Andreessen Horowitz’s Cultural Leadership Fund (A)." Harvard Business School Case 522-020, August 2021.
- Profile
Gerald Chertavian
founded that helps economically disadvantaged young adults gain skills for professional careers. Chertavian’s inspiration for Year Up stems from his experience as a volunteer in the Big Brother Big Sister program. After earning a degree... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
- 01 Jun 2010
- News
MBAs on a Mission
museum’s “incredibly supportive and creative building committee.” Working with skilled professionals from a wide range of disciplines is something Houston did often in her experience at New York City’s Lincoln Center, first as an HBS... View Details