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Show Results For
- All HBS Web
(2,808)
- People (4)
- News (492)
- Research (1,828)
- Events (13)
- Multimedia (8)
- Faculty Publications (949)
- 22 Feb 2024
- Blog Post
It’s Time to Build: Why the MS/MBA Is Right for You!
curriculum, and all. The smaller program means you get more resources from the school, including direct access to top founders and investors in the industry. And the curriculum is very hands-on and practical, as every joint-degree class is focused on View Details
- 09 Apr 2012
- Research & Ideas
Who Sways the USDA on GMO Approvals?
it's less clear how companies sway the regulatory agencies that enforce them, which are more isolated from the direct effects of money or persuasion. “If a company can get enough farmers to support the product and they write letters, then... View Details
- 22 Nov 2022
- Research & Ideas
When Agreeing to Disagree Is a Good Beginning
joined by Julia Minson, an associate professor of public policy at the Kennedy School who researches the psychology of disagreement at the Minson Conflict and Collaboration Lab, for “How to Engage in Productive Disagreement.” The event... View Details
Keywords: by Clea Simon, Harvard Gazette
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Consumer Products Industry; Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- 30 Nov 2016
- HBS Seminar
Melissa Valentine and Michael Bernstein, Stanford University
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
- Web
Arthur Rock Center for Entrepreneurship | About
Business Review. The modern, three-story 27,782-square-foot concrete and glass structure was designed by Kubitz & Pepi and dedicated in 1974 as Teele Hall, in honor of the late Stanley F. Teele (MBA 1930, DCS 1933), Dean of the HBS... View Details
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
their own versions of it. Rethinking the discovery problem The rise of the internet democratized the publishing and distribution of information and entertainment. In the process, it created an enormous discovery problem. Those with an idea or View Details
Keywords: by John Deighton and Leora Kornfeld
- 2010
- Working Paper
The Architecture of Complex Systems: Do Core-periphery Structures Dominate?
By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
Any complex technological system can be decomposed into a number of subsystems and associated components, some of which are core to system function while others are only peripheral. The dynamics of how such "core-periphery" structures evolve and become embedded in a... View Details
Keywords: Innovation and Management; Product Design; Practice; Core Relationships; Software; Information Technology Industry
MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "The Architecture of Complex Systems: Do Core-periphery Structures Dominate?" Harvard Business School Working Paper, No. 10-059, January 2010.
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
new product plans. Such decisions are either centralized near the top of the corporate ladder or decentralized and delegated to the top of a particular business unit. And the decision makers often depend on ERP software, which facilitates... View Details
Keywords: by Carmen Nobel
- 19 Apr 2010
- Research & Ideas
The History of Beauty
the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into... View Details
- Web
About the Center - Christensen Center for Teaching & Learning
Faculty for more details). In addition, the Center participates in the design and delivery of the START orientation program for new HBS faculty as well as various case method teaching programs offered by HBS to faculty from business... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
(e.g., rubber and coffee) ended up having higher revenues per capita and, thus, lower cost of capital. We also explain that the variation in revenues per capita was both a product of the variation in natural endowments (i.e., the fact... View Details
Keywords: Martha Lagace
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
narrowly defined product space," Tripsas says. "Suppliers, complementary producers, distribution channels, and consumers must often develop new capabilities, beliefs, and behaviors for the product... View Details
- July 2011 (Revised September 2012)
- Case
Industrial Metrology: Getting In-Line? (A)
By: Willy Shih
Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry
Shih, Willy. "Industrial Metrology: Getting In-Line? (A)." Harvard Business School Case 612-004, July 2011. (Revised September 2012.)
- 26 Aug 2024
- Blog Post
HBS Lingo 101
opened in 1953 (and later updated in 2004), and the horseshoe-shaped classroom layouts were specifically designed to facilitate case method learning. BAKER: Baker Library is equipped to assist MBA students with the breadth of their... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
A business plan predicated upon asking customers to adopt new priorities and behave differently from how they have in the past is an uphill death march through knee-deep mud. Instead of designing products... View Details
- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
- January 2004
- Article
Corporate Venturing: The Origins of Unilever's Pregnancy Test
By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
- Article
Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
By: Robert Seamans and Feng Zhu
Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that... View Details
Keywords: Platform Strategy; Repositioning; Cost-cutting; Intra-firm Learning; Multi-Sided Platforms; Cost Management; Product Positioning; Organizational Structure; Competitive Strategy; Knowledge Acquisition; Journalism and News Industry
Seamans, Robert, and Feng Zhu. "Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies." Strategy Science 2, no. 2 (June 2017): 83–99.