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  • Web

FAQs for Alumni Virtual Programs - Alumni

explain which features will be used during the event. Do I need to worry about Zoom bombing? Is there anything I can do? To reduce the risk of Zoom bombing, we ask that participants do NOT forward invitations, share login information, or post links to social View Details
  • Web

Jana Kierstead | About

opportunities for HBS students and maintained strong recruiting relationships with hundreds of global organizations. Before HBS, Jana worked in the private sector as a director at A. T. Kearney’s media and entertainment executive search... View Details
  • July – August 2008
  • Article

Should You Invest in the Long Tail?

By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
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  • TeachingInterests

Competing with Social Networks

MBA EC 1217

Career Focus

Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details

  • Web

MOC Network reaches 20 year milestone - Institute For Strategy And Competitiveness

Director-General CBI Tony joined the Confederation of British Industry ( CBI ) as Director-General in November 2020. His career spans a range of roles in business, media and government. Before the CBI, Tony was the first CEO of Be the... View Details
  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

companies recognize the need to restructure too late, when fewer options remain and saving the company may be more difficult. Scott Paper's new CEO was widely criticized in the news media for the magnitude of the layoffs he ordered.... View Details
Keywords: by Stuart C. Gilson
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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  • 18 Nov 2014
  • First Look

First Look: November 18

  Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 Marketing... View Details
Keywords: Sean Silverthorne
  • 29 Jul 2014
  • Working Paper Summaries

Learning from the Kursk Submarine Rescue Failure: The Case for Pluralistic Risk Management

Keywords: by Anette Mikes & Amram Migdal
  • November 2019 (Revised February 2020)
  • Case

Hormel Foods

By: David E. Bell and Natalie Kindred
In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details
Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; China
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  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

would adopt, such as Word, Internet Explorer, and Windows Media Player. Even more importantly, such platforms would allow creative developers outside your organization to add their unique value. Grove faced a crucial decision regarding... View Details
Keywords: by Michael Blanding; Computer
  • Web

The Caring Company

benefits for employees are more likely to see better outcomes such as higher retention and better engagement. Read the report Media Coverage The Care Economy Joseph Fuller & Kayla Lebovits 26 Aug 2020 | Behind Bundle Podcast How companies... View Details
  • 2018
  • Chapter

Why Do So Many Chinese Students Come to the United States?

By: William C. Kirby
Many books offer information about China, but few make sense of what is truly at stake. The questions addressed in this unique volume provide a window onto the challenges China faces today and the uncertainties its meteoric ascent on the global horizon has provoked.... View Details
Keywords: Asia; China; Emerging Country; Students; Education; Higher Education; Globalization; International Relations; History; Society; Education Industry; Asia; China; United States
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  • 18 Feb 2025
  • HBS Seminar

Andrey Simonov, Columbia University

  • 18 Apr 2011
  • Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

wheel” In a paper forthcoming in Organization Science, professor Tsedal B. Neeley and coauthors delve into why many managers tend to send the same message, over and over, via multiple media to team members. At first blush, this strategy... View Details
Keywords: by Kim Girard
  • 07 Jul 2021
  • Book

Good News for Disgraced Companies: You Can Regain Trust

new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of companies that have either... View Details
Keywords: by Lane Lambert
  • Web

Faculty & Research - Race, Gender & Equity

of the post-MBA paths of Harvard Business School alumni. Study findings have been published in the New York Times, Harvard Business Review, Poets & Quants, and covered in other print, digital, and broadcast media outlets. Life &... View Details
  • Web

Social Enterprise - Faculty & Research

activist launched a social media campaign; McDonald’s navigating a high-stakes lawsuit over its long-standing Hispanic scholarship program; Costco confronting a shareholder proposal questioning its diversity programs; Wells Fargo debating... View Details
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

refugees were shamed on social media after being photographed with smartphones, and federal agencies have reprimanded how lower-income individuals spend relief funds after natural disasters. Even groceries aren't safe, Hagerty and Barasz... View Details
Keywords: by Rachel Layne
  • Web

Resources - Christensen Center for Teaching & Learning

Teaching Excellence University of California, Berkeley The Center for Teaching and Learning University of Chicago Columbia Center for New Media Teaching and Learning Columbia University Cornell Center for Learning and Teaching Cornell... View Details