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  • Portrait Project

Jourdan Henry

under assault. People constantly debate what used to be considered facts. This has crippled our ability to make progress against the challenges we face, such as political polarization, racial injustice, and climate change. As a media... View Details
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

advertiser of establishing a relationship with an agency and pecuniary economies of scale available from providing media services. The key predictions of the model are supported by an econometric analysis of cross-sectional and pooled... View Details
Keywords: Sean Silverthorne

    David A. Thomas

    David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School.  His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change.  He recently served as a... View Details

    Keywords: media; media; media; media; media; media
    • August 2014
    • Case

    Netflix in 2011

    By: Willy Shih and Stephen Kaufman
    Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
    Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
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    • September 2023
    • Supplement

    David Beckham (B): Signing Lionel Messi to Inter Miami CF

    By: Anita Elberse and David Moreno Vicente
    In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi—a seven-time winner of the Ballon d’Or... View Details
    Keywords: Soccer; Football; Superstars; General Management; Sports; Negotiation Offer; Competitive Strategy; Compensation and Benefits; Entertainment; Media; Marketing; Sports Industry; Miami
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    • May 2018
    • Article

    The Downside of Downtime: The Prevalence and Work Pacing Consequences of Idle Time at Work

    By: Andrew Brodsky and Teresa M. Amabile
    Although both media commentary and academic research have focused much attention on the dilemma of employees being too busy, this paper presents evidence of the opposite phenomenon, in which employees do not have enough work to fill their time and are left with hours... View Details
    Keywords: Employees; Working Conditions; Performance Consistency; Performance Productivity
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    • Article

    Algorithms Need Managers, Too

    By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
    Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on... View Details
    Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data; Analytics and Data Science
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    • August 2007 (Revised November 2010)
    • Case

    Grand Central Publishing

    By: Anita Elberse
    In April 2007, Grand Central's publisher Jamie Raab and editor Karen Kosztolnyik were involved in a frantic bidding war for a proposed book on the life of cat Dewey, billed as the feline answer to the best-selling "Marley & Me: Life and Love with the World's Worst... View Details
    Keywords: Acquisition; Product Launch; Bids and Bidding; Product Development; Publishing Industry
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    • Portrait Project

    Rory Finnegan

    people through words. As traditional forms of media start to slip, so much is at stake. How can we keep telling stories, exposing hard truths, fighting through the darkness of misinformation? To preserve society’s democratic core, media’s... View Details
    • 15 Nov 2022
    • Op-Ed

    Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

    At the end of June 2022, a video was posted on TikTok with the theme, “I know Victoria’s secret.” The secret was that Victoria was “an old man who lives in Ohio making money off of girls like me cashing in on body issues.” The song was written by Jax, a digital View Details
    Keywords: by John Deighton and Leora Kornfeld
    • 10 Jan 2023
    • Op-Ed

    Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

    it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish to leave behind? Consider... View Details
    Keywords: by Julia Austin
    • August 2017 (Revised July 2018)
    • Case

    MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

    By: Elie Ofek and Amanda Dai
    In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
    Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
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    • 2013
    • Working Paper

    How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

    By: Isao Okada and Stephen A. Greyser

    When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

    Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States
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    • September 2019
    • Case

    Netflix: A Creative Approach to Culture and Agility

    By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
    By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details
    Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Technology Industry; United States
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    • 2009
    • Working Paper

    Negotiating the Path of Abraham

    By: Kimberlyn Leary, James K. Sebenius and Joshua Weiss
    In the face of daunting barriers, the Abraham Path Initiative envisions uncovering and revitalizing a route of cultural tourism that follows the path of Abraham and his family some 4,000 years ago across the Middle East. It begins in the ancient ruins of Harran, in... View Details
    Keywords: Development Economics; Social Entrepreneurship; Negotiation; Business and Community Relations; Business and Government Relations; Religion; Environmental Sustainability; Tourism Industry; Middle East
    Related
    • February 2008 (Revised December 2011)
    • Case

    Weber Shandwick: The Client Relationship Leader Program

    By: Robert G. Eccles and Kerry Herman
    In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
    Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
    Related
    • 05 Mar 2009
    • What Do You Think?

    How Frank or Deceptive Should Leaders Be?

    Sridharan emphasized, "keep communication channels open for feedback to assuage any employee anxieties; be cautious in messaging about (the) here and now; stay positive about future plans!" Heather Neary raised questions for us to ponder. For example, are Gen... View Details
    Keywords: by Jim Heskett
    • Web

    Building From the Bottom Up - Managing the Future of Work

    hiring. The survey questionnaire and the survey results can be viewed below. Questionnaire Overall Results Results by Level at Company Results by Firm Size Media Coverage 6 Career Mistakes That Could Be Holding You Back — and How to Fix... View Details
    • 27 Nov 2019
    • Sharpening Your Skills

    Secrets for Creating a Long-Lasting Brand

    of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn... View Details
    Keywords: by Sean Silverthorne; Retail
    • 18 Jun 2020
    • Research & Ideas

    What Is an "Essential" Purchase for a Low-Income Family?

    refugees were shamed on social media after being photographed with smartphones, and federal agencies have reprimanded how lower-income individuals spend relief funds after natural disasters. Even groceries aren't safe, Hagerty and Barasz... View Details
    Keywords: by Rachel Layne