Publications

August 2022
Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details

Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry

Article

Measuring the Scientific Effectiveness of Contact Tracing: Evidence from a Natural Experiment

By: Thiemo Fetzer and Thomas Graeber

Contact tracing has for decades been a cornerstone of the public health approach to epidemics, including Ebola, severe acute respiratory syndrome, and now COVID-19. It has not yet been possible, however, to causally assess the method’s effectiveness using a randomized... View Details

Keywords: COVID-19; Contact Tracing; Public Health; Infectious Diseases; Health Pandemics

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November 2020
Case

Truebird—An AlleyCorp Venture

By: Shikhar Ghosh and Shweta Bagai

In December 2018, Kevin Ryan and Wendy Tsu faced an important decision – to finalize the CEO candidate for Truebird, an innovative, automated coffee café concept. Like many of AlleyCorp and Ryan’s companies, Truebird started with the observation of an unmet need – an... View Details

Keywords: Startup; Hiring; Staffing; Recruiting; Business Startups; Finance; Leadership; Management Skills; Management Teams; Jobs and Positions; Job Interviews; Human Resources; Recruitment; Selection and Staffing; Technology Industry; Food and Beverage Industry; United States

April 2019 (Revised April 2024)
Case

Wendell Weeks at Corning Inc.: Extending a History of Life-Changing Innovations (A)

By: Ryan Raffaelli, David G. Fubini and Aldo Sesia

This case examines the leadership challenges associated with maintaining a culture of innovation in established organizations. It asks students to step into the shoes of a leader faced with making several tough decisions about when to invest (or to stop investing) in... View Details

Keywords: Innovation and Invention; Organizational Culture; Innovation Leadership; History; Technological Innovation; Investment; Decision Making

February 2019
Article

Bounded Ethicality and Ethical Fading in Negotiations: Understanding Unintended Unethical Behavior

By: McKenzie Rees, Ann E. Tenbrunsel and Max Bazerman

The business scandals in the past several decades led to the rising importance of ethics as a topic central to management scholarship. Behavioral scientists in particular were attracted to the topic in far greater numbers, and the study of ethical decision-making... View Details

Keywords: Ethics; Behavior; Negotiation; Situation or Environment; Perception

2017
Book

Managing Risk in Reinsurance: From City Fires to Global Warming

By: Niels Viggo Hauter and Geoffrey Jones

This is the first book to provide a comprehensive history of the reinsurance industry from the nineteenth century to the present day. Reinsurance developed at the fringe of financial services and, for most of its existence, was largely unnoticed outside the expert... View Details

Keywords: Insurance; Risk Management; Business History; Globalization; Risk and Uncertainty; Financial Services Industry; Insurance Industry; Africa; Europe; Latin America; North and Central America; Asia

June 2015
Article

The Organization of Enterprise in Japan

By: Tom Nicholas

Recent research reveals that the joint stock corporation was not a superior form of business organization in many countries historically. In Japan, however, it played a more fundamental role. Between 1896 and 1939 joint stock enterprises accounted for 44 percent of... View Details

Keywords: Japan; Legal Form; Enterprise; Modernization; Business Organization; Entrepreneurship; Japan

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2013
Working Paper

Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in U.S. Communities

By: Andras Tilcsik and Christopher Marquis

This article focuses on geographic communities as fields in which human-made and natural events occasionally disrupt the lives of organizations. We develop an institutional perspective to unpack how and why major events within communities affect organizations in the... View Details

Keywords: Natural Disasters; Situation or Environment; Balance and Stability; Organizations; Business and Community Relations; Philanthropy and Charitable Giving; United States

SSRN

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October 2005 (Revised February 2007)
Case

Red Flag Software Co.

By: Felix Oberholzer-Gee, Tarun Khanna, David Lane and Elizabeth Raabe

In 2005, just five years after its formal launch, Beijing-based Red Flag Software was the world's second-largest distributor of the Linux operating system and was expecting its first annual profit. On a unit basis, Red Flag led the world in desktops (PCs) shipped with... View Details

Keywords: Digital Platforms; Competitive Advantage; Applications and Software; Business Startups; Globalized Markets and Industries; Information Technology Industry; Distribution Industry; Beijing; United States

More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms, consistently ranking at the bottom of some two dozen possible priorities. Many years ago labor conditions... View Details

Harvard Business School Case on Wikipedia: Wikipedia (A)

On August 24, 2006, the "Enterprise 2.0" entry in the Web-based encyclopedia... View Details

John C. Mulliken

Strategy consultant, former CTO & CPO, public & private company board member, retail & climatetech entrepreneur, early stage investor. Father of two, husband, sailor, hiker, and aspirational road biker.

John is a senior lecturer in the... View Details

1 Jul 2013
Panel Discussion

Master Class Session on Business and Investing in Africa

By: Euvin Naidoo, Pravin Gordhan, Nkosana Moyo, Moe Shaik, Polo Radebe and Cassim Coovadia

Annual Master Class Evening Session on: 'Business and Investment in Africa' - from Strategy to Execution Keynote address by Minister of Finance Pravin Gordhan Led by South African Euvin Naidoo, who serves in his personal capacity as visiting faculty member at Wits... View Details

July 2021
Article

Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market

By: Hui Li and Feng Zhu

Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own... View Details

Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Digital Platforms; Information; Competition

December 2018 (Revised May 2019)
Case

Darling Ingredients International

By: David E. Bell and Natalie Kindred

Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice... View Details

November 2011 (Revised June 2012)
Case

The Big 3 Roar Back

By: William W. George

The "Big 3"—Ford Motor Company, General Motors, and Chrysler—were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to... View Details

Keywords: Production; Labor Unions; Labor and Management Relations; Industry Clusters; Competitive Strategy; Auto Industry; Manufacturing Industry; Michigan